Profile 6 is happening – big time! Season on season Profile has grown to be a highly regarded fashion trade show and catwalk event for the industry. In line with this phenomenal growth we would like to welcome onboard two new PR companies that have brought a wealth of new ideas and angles to Profile 6 already – Contanda and PRactice. Just want to also acknowledge the hard work and success of Mr Eds here who were, for the last two seasons, the PR company for the LFF. Thanks for everything and best of luck in the future.
As of next week the LFF will be reporting regularly on designers, buyers and sponsors that will be attending Profile 6 on September 20th and 21st September at Vinopolis.
A few dates for the designers out there:
Designer Application closing date – w.c. 15th August
Selection Panel review – 24th and 25th August
There are some interesting new twists to Profile 6 this season – just wait and see!!

Leah Woods
To register to attend Profile 6 please click here.
http://www.lffonline.com/Profile/Profile6/Profile6PreRegForm.htm
One person who has already confirmed for Profile 6 is Sami from Felicity Pink who is on an absolute roll at the moment. Sami also has her boutique on www.fashioncapaital.co.uk and we are delighted to announce that her collection has been snapped up by two trendy boutiques La Boheme in Cornwall and Vintage Style in Cramley in Surrey. This just makes my day and makes me realise that this is just what the LFF and www.fashioncapital.co.uk is all about. It’s your way to access markets and information to ensure your business succeeds.
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https://www.fashioncapital.co.uk/index.php?option=com_boutique&task=boutiqueRESULTS&boutique_search_id=3461
Simon Wang is flying in from China to ensure that he attends Profile 6 this season….marvellous, Lisa Larson, ex Central Saint Martins Graduate, will be showing her first collection at Profile 6 that has been sponsored by NESTA (absolutely fabulous…..darrrlllinngg!) and the best sellers at Bluewater boutique, Rebel Dogg accessories, will also be there. It’s the only place to be on the 20th and 21st September! PROFILE 6

A big welcome to Ellie Rivers, a new name in fashion journalism, for the thought provoking and highly informative articles ‘Fashion Hot Spot’ https://www.fashioncapital.co.uk/index.php?option=content&task=view&Itemid=27&id=4830/27/ ‘Fashionista’ https://www.fashioncapital.co.uk/index.php?option=content&task=view&Itemid=27&id=4840/27/ and on Friday we will be uploading a new section entitled ‘Wearing What’s Hot’.

Anisa Johnny
The LFF and www.fashioncapital.co.uk flew the flag for the LDA at the recent SkillCity event at Excel. This event provides an excellent opportunity for 14-30 year olds to review different careers and vocational learning. We were mobbed on the stand and on the first day, within just 2 hours, over 1,000 newsletters were snapped up. Great event please click here for further information
https://www.fashioncapital.co.uk/index.php?option=content&task=view&Itemid=27&id=4842/27/
The www.fashioncapital.co.uk boutique continues to grow from strength to strength – we now have over 75 designers on the site and a warm welcome to Kara E. Duncan from ShowroomAccess. In a unique collaboration with FashionCapital ShowroomAccess has uploaded the following designers onto FashionCapital online boutiques:- Breathe, Sculpt Messyah, Summer Sheree, Anjali Kumar, Lilia Berzon, Anna Fuchs, Yndigo Designs, Susan Natoli, Les Sables Dipanema and Jojo Designs.
This is just what the industry needs true partnership activity that benefits both designers and the industry. Showroomaccess.com is a free global business-to-business information web portal in the fashion industry. For further information regarding Showroom Access please click here. https://www.fashioncapital.co.uk/index.php?option=content&task=view&Itemid=27&id=4831/27/
Finally many thanks to Mr James Purnell Minister for Creative Industries and Tourism for the cross sector meeting held today at the DCMS offices. It was a genuinely productive meeting with all participants actively providing key market feedback direct to the Minister. Thanks to all that attended – proud of you all!

Until next week!
Jenny Holloway
Industry Advisor