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Fashion Capital Newswire – 13th August 2014


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Newsletter 13th August 2014

Dear All,

It has been another exciting week here at FashionCapital HQ – at this very moment we have a camera crew at The Factory and ASOS.com head office. Capturing all aspects of the design cycle live in action, the film crew will be located here all week. That’s all we can tell you for the meantime, you’ll have to stay tuned for more information and further behind the scenes action…



Apprenticeship News


A new apprenticeship position has just opened with Abimode Ltd…


Assistant Pattern and Grading Technologist

Abimode Ltd is a ladieswear specialist company established for five years in its present format but with over 40 years experience in the garment industry. Abimode currently cut, make and trim for a variety of e-tailers and retailers, ranging from young ladies evening wear to men’s yoga ranges. Also in the process of launching its own boutique brand of small specialist runs for online sale, Abimode has its own factory as well as subcontractors that are used to produce its own garments. Two years ago the company launched a grading service whereby grading takes places in-house for suppliers and as a service for manufacturers.


Florentia Clothing Village, Manor House.

Job Description:

Assistant Pattern and Grading Technologist on the Level 3 Fashion and Textiles Apprenticeship programme.

As an apprentice you will have some experience in patterns and grading but more importantly a real willingness and enthusiasm to develop and learn new skills in the area of sampling, fabric and design. You will be using CAD programmes to digitize and grade patterns. Training will be provided on pattern development, grading and computerized grading to someone with a basic knowledge.

As we are a small company there will be plenty of opportunity to be involved in related aspects of garment manufacture, and to see the whole process from design through to delivery. You will visit the designers from our suppliers, accompanied by a member of the team, to understand the decisions of the designers and how we implement those decisions into the garment. You will also be present when samples are made and taken for approval, and will have opportunities to see key stages of production. Ideally, after time you will begin to assist in the development of our own styling.

Immediate start required.

To apply please submit your CV to jenni@fashion-enter.com


Traineeships Now Available with FashionCapital!

If you are aged 16 – 24 years old and want to kick start your career in fashion and manufacturing but do not hold qualifications above GSCE’s we can help!

Starting on 1st September we will be offering an eight-week traineeship at The Factory in North London, which will provide you with the skills to help you secure an apprenticeship or job in the industry!


Units will include stitching, pressing, quality control and cutting and along side this you will also be mentored with CV writing skills, interview techniques and personal development.

This is an unpaid eight-week programme but your travel expenses will be covered.

Further traineeships with 365 Fashions and Lipstick Boutique are now available. You will spend eight weeks with one of these companies on your traineeship where travel expenses will be paid. If you are successful a job on the Fashion and Textiles apprenticeship will be offered to you!

To apply please submit your CV and confirm your date of birth to jenni@fashion-enter.com


Apprenticeship Testimonial

Emily Dale completed her apprenticeship and has gone on to land a job as a Buying Assistant at Emson Haig, Emily comments:

“I’m absolutely ecstatic to have achieved my job as a Buying Assistant at Emson Haig and wouldn’t have been able to do it without my apprenticeship. Although my previous fashion role was as an Assistant Garment Technologist responsible for quality control and the fit of products, my apprenticeship and qualification helped me to see and learn about various other departments – making me a flexible candidate still willing to learn in a new role.”


“I owe my tutors Wendy and Keeley for all of their support and advice, as well as Jenny Holloway – the woman who started it all and allowed me to have this amazing opportunity as an apprentice. Thank you!”



Last Chance to Sign Up for Our Pattern Cutting Masterclass


Just a few places remain for our oncoming pattern cutting masterclass with e-Telestia commencing 22nd September.

e-Telestia provides award-winning training for the fashion design and clothing technology sector. With over 40 years of experience and expertise e-Telestia is globally recognised as an educational and training leader in its field and successfully balances traditional knowledge with the latest technical developments.

The five-day full-time course will include: –

1.How to measure correctly both for bespoke and generic market sizing – review of theory and actual application.

2.How to construct patterns for basic blocks for ladieswear, menswear and childrenswear. Incorporation of actual body shape identification and then resulting blocks to ensure “perfect fit”.

3.Style developments from basic blocks.

4.Technical drawings with measurement specs for perfect pattern making.

5.3D grading techniques to ensure perfect fit.

6.Use of all Telestia software to be able to “teach the Teacher” and enhance learning for all designers irrespective of pattern making experience.

Fashion Enter CEO Jenny Holloway comments: “For 13 years we have been providing support and learning for our designers, up until now we have never provided pattern making courses because we were not happy with the quality of resources available for excellent pattern cutting. This has now all changed, we will be working on the e-Telestia system where we will be the key provider for the country, we are delighted to confirm the attendance of ASOS garment technologist at the first course which starts 22nd September at The Factory.”

This masterclass is aimed at beginners to intermediate and will be held at The Factory – if you would like to know more please state your interest to Jenni Sutton jenni@fashion-enter.com


The Time is Now for Social Enterprises

Adele Blakebrough MBE, chief executive of the Social Business Trust, and one of the early pioneers of social enterprise in the UK, takes a look at the latest proposition by the Labour Party to put aside public sector contracts for social enterprises. A good thing most will agree, but have social enterprises got what it takes?

To read Adele’s full article click on this link:




The Biba Years: 1963 – 1975


One of our Fashion Studio clients Barbara Hulanicki will be releasing her latest book: The Biba Years: 1963 – 1975 this September.


Founded as a boutique mail-order service in 1963, Biba – the brainchild of Barbara Hulanicki – quickly gained cult status, and outgrew several London premises before landing at 99–117, Kensington High Street in 1973 as ‘Big Biba’, ‘the most beautiful store in the world’.

The book tells the story of the Biba years, from the first ensembles, through the four iconic London shops, to the eventual flourishing of a lifestyle brand that revolutionized British retail and fashion culture.

Available in bookshops from 1st September 2014


Fashion Enter Runs Free ESOL Classes for Staff


Fashion Enter’s manufacturing team consists of people from all over the globe ranging from Bulgaria, Romania, China, Pakistan, Turkey, Cyprus, Hungary, South Africa and Greece, all with varying standards of English.

Headed up by CONEL (The College of Haringey, Enfield and North East London) and held at the Factory, Fashion Enter currently has over 50 staff on the course and offers 2 classes a week at ESOL Entry Level 1 and Level 2.


The free classes are aimed at developing each person’s English skills, developing grammar and vocabulary enabling staff to positively communicate at work and within the community. Experienced CONEL staff teach in a friendly class environment through the use of group activities, discussions, games and projects. The course covers English speaking and listening, reading and writing in the context of everyday life.

Jenny Holloway CEO OF Fashion Enter comments: “We spend most of our day in a working environment so we have to enjoy work! This is why we have enrolled all of our non-speaking English machinists to ESOL with CONEL College. We have Level 1 and 2 English courses taking place now. It’s not easy studying for a new language when you are 45 plus but I am really proud of their achievements to date. Keep going – you can do it!”



This Week On FashionCapital…


Our editor questions compromising moral standards within fashion shoots in light of the latest public outcry regarding ‘The Wrong Turn’ shoot by photographer Raj Shetye. Katie Farley looks into the future with her article on forthcoming trends for Spring/Summer 2015 and we report on Victoria Beckham partnering with The Outnet to host a sale of over 600 pieces of her own clothing in aid of charity.



Boutique Pick of the Week


Here at FC HQ we can’t get enough of the art inspired prints and patterns decorating the latest silhouettes as seen at Burberry Prorsum, Chanel and Roksanda Ilincic. On a smaller scale we have discovered local textile artists that use fabric as their canvas. Here we have a silk chiffon scarf by UK artist Carole Waller inspired by autumnal trees the scarf features soft greys, blacks and yellow ochre that intertwines like branches. Each Carole Waller piece is exclusively created by hand so no two pieces are exactly the same.



Carole Waller Silk Chiffon ‘Trees’ scarf £95-

Until next time, have a great week,

All the team at Fashion Capital x


2014 – Working with Social Business Trust to make a difference



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