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Fashion Capital Newswire – 12th November 2014


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Dear all,

fc diary natwest amendWe are now just a day away from our big launch party with NatWest in the City of London tomorrow and the guest list is shaping up nicely. The collaboration has been receiving support from press and media and has been published in Diary Directory, Fashion & Beauty Insight and Gorkana.

The new look FashionCapital.co.uk has been a huge undertaking with over a decades worth of articles and information to transfer and update. CEO Jenny Holloway acknowledges the team for all the hard work behind the scenes, this includes Iqbal Ullah, Beth Davy-Day, JoJo Iles, Zoe Barrow, Ben Conrad and a big thank you to Lauren Coates who is solely responsible for the directories. There are three databases for users; Manufacturers Online Showroom (where you can find a factory or sampling unit), Business Directory (for sourcing components for production) and BSO – the Business Support Organisations that are ‘out there’ to help your business succeed.

So thank you team for all your hard work – next Lauren will be meeting with the various suppliers!



New Course in Perfect Pattern Cutting

12 nov pattern cutting course


Perfect Pattern Cutting course now available. Award winning social enterprise Fashion Enter Ltd is now offering an accredited pattern course. The six-week course will provide an ABC Level 1 qualification that is held in a live working environment at the Factory in North London. The course starts beginning of December and there are limited spaces available. The course can be free if you are registered as unemployed. For further details email info@fashioncapital.co.uk   


E-Commerce and Marketing Apprenticeship12 nov darling logo

“Having launched in 2008, Darling has rapidly grown to become an award winning and exciting independent global women’s clothing brand in just four years.”

Darling is currently seeking an apprentice to work in the ecommerce and online marketing department. The brand is looking for an individual with some graphic design experience, a love for social media and blogging and a passion for digital marketing. The candidate is required to get fully involved with all aspects of ecommerce within the business. A hands on, can do attitude is a must!

To find out full requirements and to apply online, check out our latest vacancies here: https://www.fashioncapital.co.uk/apprenticeship/latest-vacancies



Representatives from Marketplace Borås Sweden Visit Fashion Enter

Marketplace Borås is a collaboration between Borås city, the University of Borås, Nordic school of design and the industry and commerce. Together the organisations work to improve business and practices within the textile, fashion and design industry.

Representatives from Marketplace Borås will be visiting Fashion Enter’s facilities: The Factory, Stitching Academy and the new Fashion Technology Academy, today (12th November).

Jenni Sutton – Senior Development Manager at Fashion Enter comments:

“I have been with Fashion Enter since its conception in 2008 and it’s therefore a real pleasure to welcome our guests from the Scandinavian Fashion Sector. I am proud of the achievements we have made such as helping 1000’s of designers with their start-up businesses, creating opportunities for unemployed people with both our apprenticeship scheme and our Stitching Academy. The ethos of our company has always been to disseminate best practices. We therefore welcome the Marketplace Borås representatives and hope to meet them again in Sweden.”



12 nov wendy at seminarASBCI Student Conference ‘Make it Fashion’

Head of Education at Fashion Enter Wendy Coley (pictured left) talks about the ASBCI Student Conference in Nottingham last week…

It was a bright and chilly afternoon when I arrived for the conference in Nottingham. Students from 15 ASBCI member colleges and universities from were invited to attend a conference about the realities of working in fashion. The conference opened with Maria Grachvogel followed by speakers from Make it British, Warehouse, Fashion Enter, Agent Provocateur and luxury womenswear label David Nieper.

It was exciting speaking to students from a range of fashion based courses and answer questions which included apprenticeships. The Fashion Enter presentation was about the pitfalls faced and the support needed when becoming a brand.


Preparing the All New Fashion Technology Academy

Work has started on the new Fashion Technology Academy, clearance has begun on neighbouring Unit 13 and it’s a mammoth task. A tad later than expected due to lease complications the work is now underway for the all-new Fashion Technology Academy, a first in the UK. New qualifications have been written for the level 1’s and we are delighted to receive support from DWP for referrals for people who are unemployed.

12 nov fta inside

12 fta upper level

Images of the new FTA premises – spaces have been cleared ready for renovation


Fashion Enter Heads to PLUSTEX Conference Prato

Project PLUSTEX dissemination conference – Distretto 2020 – Experiences of Innovation in Europe, is a conference to introduce to institutions, companies and local stakeholders of Prato area, a selection of good practices successfully operating in the European textile and clothing sector. Fashion Enter with its Stitching Academy, The Factory and next FTA learning facility in 2015 promoting a specific technical offer, is deeply relevant to Project PLUSTEX aims, particularly in relation to the research of active realities within the “Foster eco-innovation and social responsibility in the T&C industry”.

plustex venue




Innovative Experiences in Europe


Project PLUSTEX dissemination conference


28th November – Prato Textile Museum


And to Berlin for The EVPA Annual Conference 2014

The European Venture Philanthropy Association (EVPA) Annual Conference 2014 will take place in Berlin on 17-18 November 2014. The event will bring together hundreds of venture philanthropy and social investment experts and practitioners from Europe and beyond to discuss this year’s theme: ‘Collaborating for Social Impact: the next 10 years’.

Social Business Trust (SBT) is leading a break out session to discuss ‘The threat of mission drift: is the cost of free money too high?’ SBT partner, Strategy Consultancy Bain & Company, urges businesses to focus on their core business activity and expand carefully. Does the same apply to the social sector, especially when funders have their own agenda, or is diversification part of survival and growth?

SBT has invited Jenny Holloway, CEO and Founder of Fashion Enter, to provide the social enterprise viewpoint on the challenges to identifying, articulating and delivering against your core mission and how can they be overcome. Jenny has been invited to bring her unique focus and experience to this debate from the viewpoint of an established social enterprise leader.



Factory Visitsfactory overview


Fashion Enter has been busy with group tours at the factory, Stitching Academy and new FTA unit alongside informative insight into the garment life cycle. We have had visits from Regent College and Lady Eleanor Holles school this week.


Jenny Holloway comments: “What a proactive and articulate the students were on Friday. There were two groups of Textiles Students Year 10 and 11 but that didn’t make a difference! They asked probing searching questions during the Garment Life Cycle review and also on the Factory tour. We have offered work experience placements for next year too. Lovely to meet you all and look forward to the next visit!”


Next week as a part of People Week for M&S Brands representatives from M&S will be spending half-day sessions reviewing production and learning facilities at Fashion Enter.


Small groups from M&S will tour the factory which will include insight into lay, cutting, manufacturing, QC, packaging they will then go on to view the Stitching Academy and the new Fashion Technology Academy due to open early next year.


Caroline Ash – production manager at the Factory said: “We are pleased to invite M&S to our Factory to provide a seminar on how production works – this is just what the industry should be doing – working closely together. The seminar will cover all pertinent areas that will help both the retailer and the manufacturer to work in unison to achieve production that is Right First Time.”


Introducing SICA Bespoke Garments from Textile Surplus

“Our bodies, minds and what we wear reflect the current times we live in. Nowadays people are increasingly valuing a brand new set of properties and attributes of products including transparency, sustainable development, origin, social component, ethnicity and local production. My designs evolve through an holistic understanding of sustainability and fashion”

SICA is a label by Sofie Ingrid Christina Andersson, born in Sweden and graduated from Accademia Italiana Fashion Design, Florence 2013.  SICA creates bespoke garments using textile surplus from the fashion industry for a number of international clients, limited editions and collaborations. In 2013 SICA won the Made in Cardato competition in Prato, Italy, with her conceptual capsule collection made with Cardato Regenerated Wool and exhibited at Premiére Vision Paris. The extensive textile and upcycling knowledge and skills gathered are the result of working for a number of different international brands like Ceri Vintage and Factory, Christopher Raeburn and From Somewhere where she is currently working as a Brand Manager supervising production, quality control, public media, client and customer satisfaction.

sica 1

Image: Bespoke trousers by SICA for Paperboats.me


SICA uses a mix of traditional and modern elements to play with boundaries striving to create wearables that are both innovative and attractive. In a sensual manner cultures have been explored and environmental issues highlighted. Her inventive pieces draw inspiration from the structures of reclaimed or vintage textile, rusticity and the comfort of self-esteem.

“I have always loved the beauty that comes with age, when the life of an object and its impermanence are manifested in its patina and wear, or in any visible repair. It’s the acceptance and understanding of imperfection that I want to embrace in my designs as visible signs of craftsmanship and humanity distant from mass produced perfection and monotony.”

sica 2 

Images: Designs from SICA’s Serenity collection.

SICA is currently working on a new line to be launched early 2015 using surplus from local makers including the production units at Fashion Enter.


Learner Profile GEORGINA CASEY12 nov georgina

Georgina has joined the Level 2 traineeship at Fashion Enter and says: “At Fashion Enter we learn pretty much everything there is to know in the trade and fashion industry and everyone is so helpful and approachable. For the short time I’ve been a part of the traineeship there’s not been a day I haven’t enjoyed. If you want a career in the fashion industry of any kind I strongly advise this programme, as I’ve been told it’s a lot more hands on than University, where it’s mostly theory based work.”


To read more of Georgina’s Learner profile click here


Move Over Internships Apprenticeships Provide a Fair Way Forward

Highlighted in the news today was the cost of taking an unpaid internship. Reports suggest that unpaid internships can cost an individual £926 a month in London or £804 in Manchester. “Internships commonly represent a first step on the ladder towards a professional career in the most competitive sectors, including fashion, journalism, politics, law, finance and the charity sector. “Because these areas are so competitive, employers are often able to offer internships as completely unpaid positions,” says the report. However the growth of Apprenticeships provides a fairer and more stable route into entering a skilled career. Over the past year vacancies for Higher Apprenticeships grew most significantly with an increase of 41% year on year, followed by Advanced Apprenticeships (32% growth) and Intermediate Apprenticeships (19% growth).

To find out more about our apprenticeship programme and positions on offer click on: https://www.fashioncapital.co.uk/apprenticeship

“We have worked with Fashion Enter for the last two years on the Stitching Academy qualifications and the apprenticeship programme Level 3 and 4.  Their work has always been excellent, totally reliable and the Tick Award of Excellence by Creative Skillset as well as the ABC Showcase Centre award is well deserved. We have a unique relationship with Fashion Enter and long may this continue!”

Ian Wyatt External Contracts & Partnership Manager – Waltham Forest College


On FashionCapital.co.uk This Week…China FW Alex Ulichny SS15

We have highly informative article on  a leading firm of European patent and trade mark attorneys in Business Advice. Our in-house trend reporter Kate Farley takes a look at innovative designs by Alex Ulichny at China Fashion Week and Paul Markevicius discusses the importance of the Made in Britain revolution in production.




Boutique Pick of the Week

12 nov boot lane boutique 2Seven Boot Lane is a family-run company that creates boots and shoes crafted from natural hand-finished leather and suede. In a quest to find the ultimate boot factory the company discovered Elche in Spain, one of the few surviving shoe-making towns in Europe. Here men and women have proudly been crafting boots in the Spanish tradition for decades. The attention to quality and detail is evident in Seven Boot Lane products and this week we have picked out the Claudia, a Chelsea boot with a bit of attitude, Claudia has been finished with a Western flavour – one of this autumn’s prominent trends. 

Claudia in grey suede, available in sizes 36 to 41, £160-



And Finally…12 nov poppy 2

We wanted mention some of the headline news stories in the media this week…As the nation remembers those that fought for our freedom and the final poppy was being placed in the extraordinary ‘Blood-Swept Lands and Seas of Red’ installation at the Tower of London, a young boy was filmed saving a girl from a sniper attack in war torn Syria. While the authenticity of the footage is being questioned you can’t help but feel despair for children living in such conflict. We at Fashioncapital.co.uk wanted to acknowledge and honour the bravery of the young 5-year-old child who acted ‘dead’ to save another child. May the senseless killing everywhere stop!

15 oct penguin waddleToday in support for Richard House charity members from the FashionCapital.co.uk and Fashion Enter team will be joining the charity Penguin Waddle. The challenge is on for the largest gathering of people dressed as penguins to waddle round the 2km course in the amazing surroundings of the Scoop in Central London (the area near to Tower Bridge and City Hall).

Thanks to those that have already donated, the Richard House charity is London’s first children’s hospice that provides care and support to children who are not expected to live into adulthood, as well as to their families. Its team of nurses and care staff make the time children spend at the house fun, active and therapeutic. Please donate if you can to our online fund raising page http://www.justgiving.com/fashionenter every little bit helps.

Until next time, have a great week,

All the team at Fashion Capital x







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