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Fashion Capital Newswire – 12th February 2014


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NEWSLETTER 12th February 2014
Dear all,

Another exciting week at FashionCapital HQ as once again the Factory had a visit from a film crew.  TV journalist Fiona Bruce from BBC News interviewed the CEO of ASOS, Nick Robertson, to discuss production in the UK.

The Fashion Enter Factory currently produces 85% for ASOS as a part of ASOS’ move into British manufacturing. ASOS currently manufacture around 15% of their garments in the UK.


After meeting with Nick, Fiona then went on to visit the ASOS Stitching Academy, located within the Factory premises, here she learnt about the Level 1 course. The Stitching Academy is the UK’s first ever National Apprenticeship in Fashion & Textiles Apparel which aims to get 120 young people a Level 1 qualification in Stitching Skills through a six-week internship.

Finding out about the different training available to help bring manufacturing back to Britain, Fiona went on to talk to past and current learners. She asked them how the course will benefit their future fashion careers and how they plan on using the skills and knowledge gained to progress within the industry.

Don’t forget to tune in – the report will air this Friday 14th February 2014 on BBC News at 10pm.


On FashionCapital This Week…

The slushy city of New York has kicked off the international show circuit and we have been keeping a sharp eye on the latest collections, you can read Katie Farley’s review of the Christian Siriano show here. It is always good to hear how established individuals got into their fashion careers and this week Paul Hayed, menswear buyer at House of Fraser talks about his fashion journey. Well done to the University for the Creative Arts (UCA), two of their students have been shortlisted for National Tailoring & Design Awards 2014 arranged by Savile Row Training Academy. Check back later this week for our London Fashion Week coverage.


Designs by Fenella Hawker

Stitching Academy Recruitment Day

Last Friday, 7th February, Jenni and Danielle visited the Finsbury Park job centre to spread the word about the Stitching Academy and to gain some new recruits for the course.

The open day which ran from 1pm-4pm had a great turnout, from possible candidates and those interested in getting some information on the course. There to answer all their questions and hand-out information packs, Danielle, coordinator of The ASOS Stitching Academy was very pleased with the turnout.

“It’s great to see the word of the Stitching Academy getting out to those that need it. The day was a great success and we feel like we’ve definitely met some potential learners to join our next course start-date.”

Danielle De Souza, Coordinator of The ASOS Stitching Academy

The open-day had such a great response that Fashion Enter will be returning this Friday 14/02/14 from 1-3pm.

Finsbury Park Jobcentre, 52 Medina Road, N7 7JY

Fashion Enter will also be holding an open day at Palmers Green Jobcentre on Friday 21st February.

Palmers Green Jobcentre, 28 Alderman’s Hill, London N13 4PN


Did You Hear…

Fashion Enter investee http://www.socialbusinesstrust.org/ was on Radio 4’s Woman’s Hour this week talking about their support and commitment to the Shakespeare Schools Festival (SSF). Some might think Shakespeare wouldn’t be a natural vehicle for creating ‘social good’, because of preconceptions about the Bard, who his work is for, it’s perceived inaccessibility, and so on.  But that’s the point. SSF takes Shakespeare as its vehicle for success, changing the lives of young people along the way. School children learn not only to perform, but to work in any number of roles associated with theatre. Children of all abilities grow in confidence and self-expression. And of course, they learn to appreciate a huge part of English cultural heritage and language.

Social Business Trust has helped SSF by providing professional and financial support from its core team and partners. Their help has included provision of a team from Bain and Company and EY, focusing on developing the SSF business strategy, business systems support from British Gas, legal advice from Clifford Chance, and a secondee from EY – and the support continues. To read more about this please visit the Social Business Trust Blog



‘Making it in the UK- Ready or not? The reality of manufacturing fashion in Britain’ Conference

ASBCI_making_it_in_the_UKThere is still time to book a place on this insightful conference that not only affects manufacturing but touches on the ethics of garment production today.

An impressive industry line-up of fashion and manufacturing professionals will be joined by our very own Jenny Holloway, Founder & Managing Director of Fashion Enter, with guest presentations from Fashion Enter apprentices at the ASBCI conference on the 25th February.

ASBCI has announced the final two speakers for its conference – Tony O’Connor, head of design – menswear at Marks & Spencer and Jonny Mitchell, executive director of Crystal Martin International will join speakers from the Alliance Project, David Nieper, De Montfort University, Fashion Enter, John Smedley, Kurt Salmon, Make it British and Matalan & Basic Thinking to explore the strategies and viability of manufacturing fashion in the UK.

Tony O’Connor, head of design, menswear at Marks & Spencer will look at how M&S is making the best of British sourcing opportunities while Jonny Mitchell, executive director of Crystal Martin International will draw on his extensive experience of heading up the UK-based manufacturing operations of Courtaulds and LeeAnn Fashions to reveal how UK companies can best fulfil the demands of high street retailers.

The conference is open to ASBCI members at a delegate rate of £99.00 exclusive of VAT and to non-members at £150 exclusive of VAT.

Tuesday 25th February 2014

10.00am to 4.00pm

The Hinckley Island Hotel, Hinckley, Leicester, LE10 3JA

For more information or to book a place at the conference please contact:

Stephanie Ingham MBE


Tel: +44 (0) 1422 354 666

Email: office@asbci.co.uk

To read the full timetable for the conference please click here

In-house Weekly News Updates

Beth has been busy compiling the weekly ‘News Bugle’ to keep all Fashion Enter and FashionCapital staff informed. Here’s the first installment…



14_aug_pattern_cuttingUpcoming CAD/CAM Course

We are looking at holding a five week CAD/CAM course on Thursday evenings from 4.00pm – 7.30pm at The Factory in North London.

Students will be able to digitize in their own patterns and learn how to pattern-cut and grade and utilize fabric efficiently.

Anyone wishing to take the course will need some previous knowledge and experience with patterns.

Please contact jenni@fashion-enter.com if you would be interested in taking part and further information on dates and costs will be sent to you.


Boutique Pick of the Week12_Feb_earrings_boutique_pick

After returning from Jerusalem, Anna Byers launched her line of jewellery at the end of 2012. While on her trip she fell in love with the geometric patterns on the buildings and places of worship. Her luxurious multi-layered statement pieces reflect this boldness, as the collection plays with perceptions of depth and three dimensions inspired by Optical Art. These geometric earrings are from the ‘Hex’ collection, which is based on the shape of the hexagon, and explores the many dimensions of this shape, and how it can give the illusion of depth and 3D.

Anna Byers Hex gold vermeil tassel earrings £175- from Wolf & Badger


Until next time, enjoy Fashion Week and Happy Valentine’s Day!

All the team at Fashion Capital x

2014 – Working with Social Business Trust to make a difference

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Special Recognition Award

The Fashion Studio – The Factory
Unit 14, Crusader Estate
167 Hermitage Road
N4 1LZ
0208 800 9979

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