12^th
December 2007

Hello All,

How has your stylish week
been so far? Here we seem to be rounding off the year with some great success
stories from our ‘Representing’ designers. For those of you that don’t know
‘Representing’ provides that essential link between designer and buyer, fixing
appointments, introducing collections as well as sourcing designs for retailers
too.

Francineg at Allders

First up Sylvie at Francineg
has secured a concession for her jewellery range at Allders. Here’s what she had
to say about it:

“I am absolutely delighted
to be awarded this concession with Allders. I am so pleased and I really wanted
to thank Jenny Holloway and Angelina Purcell for all their help and support.
It's hard being a designer in today’s competitive fashion environment but with
perseverance, a good product and real business support I have proved it can be
done. The concession goes live in Allders today and this is the best Christmas
present I could have ever expected.” Sylvie – Francineg Jewellery & Fine Art.

Catharina on the Red Carpet

And she’s not the only one
seeing the year out with a bang. Designer Catharina Eden was recently called
upon to dress a very glamorous Finnish MP. Here’s her story:

"I have always had a
very strong view on what a lady should wear to an important red carpet event,
and I was lucky enough to make my debut in the couture world by dressing a very
glamorous MP called Leena Harkimo in Finland for our Independence Day Gala held
in the Presidents Castle.

Hopefully I will have the pleasure of continuing to make couture gowns to many
events still to come, since I enjoyed myself whole heartedly."
Catharina
Eden

FashionCapital Boutique

For those of you wondering
what happened to the Boutique section of FashionCapital, well, wonder no more.
It is currently undergoing a revamp by our web wizard Yoel and will not only
look the business but will be simpler to use for all those fashion loving
customers out there. Due to launch this side of Christmas the boutique provides
designers with their own web page to promote and sell their collections at a
fraction of the price. For those interested the cost is £250 plus VAT – for
more information and to apply please contact Vanessa at vanessa@fashioncapital.co.uk

The MaltHouse

Creative studios, work
spaces and gallery now available at The Malthouse, 62 – 80 Abbey Road, Barking
IG11 7BT. Nearest station: Barking on the District, Hammersmith & City tube
line. Units available to view now.
Visit & contact: www.spacestudios.org.uk Tel: 020
8525 4330 mail@spacestudios.org.uk

Round the World Model Shoot

Photographer Nicholas Vidler is about to work
alongside model Britney-Lee on the forth coming World trip. They have chosen a
wide array of locations offering a variety of scenic backdrops in which to show
off numerous designer garments. Nicholas has already met with Hayleigh Amos at
the Enter boutique in Croydon and will be doing so again during December. Those
designers wishing to take part in this unique shoot opportunity should contact
Hayleigh hayleigh@fashion-enter.com.
The main ports of call will be Los Angeles, both Islands in New Zealand, Sydney
and finally Singapore before returning to London. Nicholas has arranged to work
with a number of make-up artists and stylists in each region to add that
something extra to what will be a very unique expedition.

On FC this Week

Ant Standring takes a green
peek at ethical Xmas presents, Becky Lyon discovers a new, innovative eyewear
website, and Ismail Erbil reveals the latest at Enter Boutique in Barking; from
the TopShop and Barking College T-Shirt competition to a support event for
designers from the Asian community.

Greetings from Bangalore

Fiona, from Fiona Thomson
Design, has just sent over her first installment of her Bangalore blog,
essential reading for those wanting to source factories and do business out in
India. Watch out for her latest installments live on FashionCapital soon…

Boutique Pick of the Week

New in this week Bellanina
statement pieces…

Until next time, have a
great week,

From the Team at
FashionCapital

www.myspace.com/fashioncapital

Be green; be good, like you and Santa know you should!
By
Ant Standring
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