NEWSLETTER
Dear all,
The Perfect Blouse
We were extremely impressed with the level of applicants for the first of the BrandAlley bespoke collection projects. Yesterday we met with BrandAlley UK and BrandAlley France and selected the final designs. We have informed all applicants that were successful. If you have not been contacted you were not successful and we thank you for your effort and invite you to enter the next competition. Please see below.
The next project from the BrandAlley Bespoke collection will be ‘The Trench’
Now that the finalists have been chosen for the Perfect Blouse, we are now launching the ‘The trench’. A brief will be up on our website later this week so please check it out by following the link below.
http://www.fashion-enter.com/theshowroom.html
The Designer Lounge
The Designer lounge is a weekly event for press, buyers and stylists to review the finest, undiscovered designer collections. Each Wednesday from 5pm the boutique and showroom space situated in Portman Village will host up to 4 of the latest up and coming designers set to take the industry by storm.
Each designer will showcase their collection in the professional and convenient environment which will soon put The Designer Lounge on the map for fresh, up and coming designer talent.
The basement of 2 Seymour Place is now ready and looking beautiful. If you are a designer and would like to take part in next week’s Designer Lounge on 19th January please email Lynsay@fashion-enter.com

The Art of Fashion at the British Designers@FashionCapital – W1
The Art of Fashion will see the British Designers@FashionCapital boutique transformed into an art gallery showcasing beautifully presented pieces of art inspired by the world of fashion. Launching on 15th February the event will run throughout London Fashion Week inviting guests to view the unique collection. Illustrators, photographers and designers have been approached to take part. In addition to this we will also have some original illustrations, beautifully framed and displayed, from the LFW designers of lines seen on the catwalks within the last year.
If you are an artist and would like to be considered for this exhibition please email a selection of examples to jenni@fashion-enter.com
The BD@FC blog joins the viral campaign!
For all updates and an overview of the British Designers @FashionCapital boutique and showroom you can now follow our new blog!
Click here for blog
Calling all ladieswear Designers!
Renowned freelance stylist, Siouxsie with whom Fashion Capital has worked with over the years on Profile, would like to showcase some of the most unusual and high end jewellery/accessories designers from the UK and would like ladieswear labels to compliment the accessories.
Designers chosen will feature in the Pandora Catwalk Cafe, which is held at the Spring Fair show in Birmingham which commands a huge audience from all over the country and internationally, which includes press and buyers. So it is a great opportunity for any young designer.
Over the past few seasons, Siouxsie and her team have built up some great relationships with fashion brands, which carry pieces that are complimentary to the J/A brands and that will fit with the trends for the show. They also offer full credits in the programme.
If you are thinking of presenting to buyers in the showroom this would be the ideal time to bring your collections in. Siouxsie will also be looking at collections with future projects in mind. Pleaseemail images lynsay@fashion-enter.com
Be Business Ready for 2011
More workshops for up-and-coming designers.
Do you want to be able to market yourself and your designs to the world?
Do you want to be able to approach buyers and negotiate the best deal?
Do you want to maximise your income?
Following the first highly successful run of ‘Be Business Ready’ workshops, Fashion Enter are adding two more workshops covering Sales & Marketing and How to Sell and Negotiate.
Aimed at fashion designers who are either just starting out or have been running for a while and want to improve their business, these workshops are designed to be practical – giving you simple tools to help you sell and market your designs as well as an understanding of the principles behind them.
Workshop B. Thursday 3rd February 2011.
Title: Selling and Negotiating
Topics:
1. The Sales Campaign. Identifying buyers, preparation, planning, timing.
2. The Approach. How to make initial contact and how to follow it up. Making best use of
telephone, email, letters, photos and copies of PR articles.
3. The Pitch. How to make them want to buy from you.
4. The Negotiation. Getting the best deal.
5. Closing. Getting the order.
6. Review
More info and how to book
Based in the South West and Want to Break into Design?
Currently unemployed based in the South West and have lashings of creative and fashion design ideas? If so then we have the competition just for you.
Design a Womenswear Collection
The Brief:
To design a capsule womenswear range consisting of 4 – 6 pieces for Spring/Summer 2011.
Design experience is not essential we are looking for creative flair and innovative but wearable ideas.
More details

Workshop 2 at Barking
Since October 2007 the Workshop based at Haringey N4 has continued to develop and is now a centre of excellence in sampling, pattern making and small run production.
Due to the overwhelming success of the Workshop Fashion Enter and fashioncapital.co.uk are now delighted to confirm that a new sampling unit has opening at Barking. There is already a dedicated team comprising of a pattern maker and machinists who are of excellent standards. The team has a combined industry working experience that spans 35 years. The team is managed by Syreeta McQueen and Syreeta is responsible for coordinating new designers work and new business start ups requirements.
This marks a new era for members’ services whereby Syreeta is the new contact point for sampling and small run production. Please contact Syreeta on syreeta@fashion-enter.com and the number for Barking is 020 8507 3454. Fcboutique.co.uk.
The Collection
The Collection is returning to Amika for a winter spectacular. Postponed due to weather, the next show promises to be incredible! Following the theme of winter warming and preparing for a steamy Valentines day the show will feature designers such as Cocoabella, Corset Art and Paolita as well as stunning evening wear and performances.
The show is still open to designers so if you are a designer and would like to showcase in The Collection please email jemima@fashioncapital.co.uk with images of your collection for consideration.
The Collection – 27th January Amika – High Street Kensington Doors open at 9pm – arrive early to avoid disappointment. Please email jemima@fashioncapital.co.uk to be added to the guest list.

The Showroom updates
We have a new designer of the week on our blog so make sure you take a look and keep checking for future updates and information about our latest projects. You can find our website by following this link http://fashion-enter.com/theshowroom.html
Remember we are also now on twitter so for regular updates you can find us under the name @FE_showroom.

The Fashion Studio
The Fashion Studio is a photographic service to enable competitively priced photographic shoots for our users on FashionCapital.co.uk.
The Fashion Studio has launched and shoots are now available at affordable prices to designers. Shoots start at £350+VAT. Shoots may take place in a studio or on location and we endeavour to tailor the shoot to your needs. For more information and to view previous work please go to The Fashion Studio
Creative Designs
The Creative Designs package has been reviewed and is now available. Creative Designs is a unique FashionCapital design marketing agency to create a new branding concept for you and your business which include: logos, advertising banners, strap lines, letter heads, compliment slips and business cards.
Pricing structure for individual artwork:
Banner: £150.00 Compliment Slip £60.00 Business card: £60.00 Letterhead: £100.00 Logo: £150.00
For group package: £399.00 plus VAT which includes x5 advertising banners (for web use), business card, compliment slips, letterhead & logo. For more information, previous work and contact details

FCBoutique.co.uk
Despite it being the end of the party season and in the midst of January can be somewhat disheartening, the fcboutique.co.uk poses the perfect new accessories to brighten up your month in the form of these fabulous handbags! Add a touch of sparkle to your January with these gorgeous glitzy handbags by Vangil, which are also available at the British Designers Collective at Bath.
Shop for your new handbag

Capital Car boot Sale
Christmas has been and gone, and we’re all left feeling a little (or a LOT!) poorer and we’re not even allowed to shop to make ourselves feel better! If that sounds like you, fear not as we’ve got the perfect answer. Capital carboot sale in Pimlico is a hidden treasure trove. So you can either satisfy your shopping cravings and grab yourself some bargains, or, you can have a clear out and sell off your unwanted clothes, shoes, bags and whatever else you can find, to earn yourself some extra spending pennies.
What’s more, the Capital carboot team are offering all fashionistas £5 off their stalls in January if you book using the code ‘FashionCapital’ at the time of booking. Add Capitalcarboot on facebook for free entry to the event. For further information visit www.capitalcarboot.com. Carboot runs every Sunday from 1pm at the Pimlico Academy, Chichester Street, SW1V 3AQ
Apprenticeships
The Fashion and Textiles Apprenticeship programme is nearly ready to start on February 15th with the first cohort of 15 apprentices. Today, potential candidates were interviewed in hope of securing a place on the course. There was a fantastic selection of potential eager apprentices to select from making the decision extremely hard to whittle down to the final 15. Congratulations to the candidates who have made it through this far and we will be informing everyone of the outcome by Friday or early next week.

Boutique Pick of the Week
This stunning diamante encrusted handbag is perfect for any glamorous party you may be attending in the future to stand out from the crowd and to complete any outfit! This is the ultimate show stopper of a handbag destined to provide superstar status for the style savvy purchaser for a look red carpet walkers would be jealous of! Click here to buy yours now!

Until next time, have a great week All the team at Fashion Capital x
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