NEWSLETTER
Dear all,
Fashion Enter’s How to Succeed in Fashion Today
The next ‘How to Succeed in Fashion Today’ seminar takes place Tuesday 16th November at The Factory, Anthony Nicholas Cottage in Florentia Clothing Village, Vale Road, N4 1TD.
The purpose of these seminars is to enable new and existing members to fully understand all the services available to them and at the same time meet with industry experts speaking on a range of subjects from production to marketing to general business support.
This seminar is free for all new members and at a cost of £150 plus vat for non members. If you then however decide to become a member with us after the seminar you will just need to pay the remaining balance to total the payment of £399 plus vat for your yearly membership.
How to Exhibit
This all day seminar will also include a workshop on How to Exhibit for all those designers showcasing at Clothes Show Live. Email jenni@fashion-enter.com to express your interest.
Be Business Ready
The Workshops to help up-and-coming designers be ‘Business Ready’ are filling up fast with all four almost fully booked now!
The workshops run by Nigel Rust are aimed at new and emerging fashion designers who are either just starting out or even experienced designers who just want to be more business savvy and improve the efficiency and profitability of their business.
They are designed to be practical – giving you real industrial tools of the trade to help you manage your business as well as an understanding of the principles behind them.
Each Workshop will run for 5 hours starting at 9.30 a.m. One-to-one surgeries will be held at the end of each workshop and you can pre book a unique surgery prior to workshop commencing.
Workshop 1. 18th Nov 2010.
Title: How Much Are You Really Making? Topics: 1. Introduction to Profit/Loss –How many garments do you have to sell before you start making money? How do you know if your prices are going to cover all your costs? Why wait until the end of the year to find out from your accountant just how successful you were this season? A simple Profit/Loss account is the starting point to answering these questions and helping you manage your business well. 2. Recording your sales and purchases – Simple, practical, ways to record your income and expenditure that don’t take up a lot of time but do keep you in control. 3. How to treat stock – How to value fabrics, trimmings and finished garments. 4. VAT – Do you need to be VAT registered? Would it pay to be VAT registered? 5. Cash Flow – How would your business be affected if one of your customers was late paying you? Are you sure you will be able to pay for your garments when they are ready? This section will introduce a simple cash flow tool to help you plan ahead.
Review all workshops.
Please email jenni@fashion-enter.com to book your place!
Trends
FashionCapital is set to attend the Trend Union audiovisual presentation created by Li Edelkoort this month. The first half of the presentation ‘Earth matters’ will highlight the colour and Fashion trends for the S/Summer 2012 season, while part two ‘Landscaping interiors’ explores Lifestyle Interior Trends focusing on colour, textures, design direction, products and attitudes to our living environment for 2012. Watch this space!
In the mean time FC is delighted to receive exclusive copy from leading trend specialist Trendstop.com with this week looking at Street Style A/W 10.

Clothes Show Live – one stand left!
Once again stands under the FashionCapital boutique have been selling like hot cakes with designers realising the incredible opportunity this event can bring to their label.There is now just one stand left! If you want to showcase your collection and sell to over 180 000 consumers then this is your last chance!
Clothes Show Live takes place 3rd – 8th December at the NEC in Birmingham and this year we have 24 stands as well as the Profile catwalk show taking place on the Image catwalk each day which will showcase 10 of our very best designers as well as opportunities to be featured in the main fashion theatre fashion show.
Members of FashionCapital receive almost a third off the original price of a stand and you also keep 100% of your profits!
Please contact jenni@fashion-enter.com / 0208 462 9620 now to enquire about costs and stands.

Profile at Clothes Show Live
Each designer exhibiting under the FC boutique at Clothes Show Live has been considered for the Profile catwalk show. This is seen by hundreds of thousands of consumers all looking to spend their hard earned cash! We are delighted to announce the following designers will be showcasing:
Belles of London Cocoabella Corset Art Doris & Doris Me and Thee Jo30 Playsuit Parlour
There are just 3 places now remaining with a further selection process taking place this week!

FCBoutique.co.uk The FCBoutique.co.uk has now introduced a new category to promote designers brand names to further push out your label. The FCBoutique.co.uk is also going to be filmed for Croydon TV on Tuesday adding to the aggressive PR campaign currently well under way. The next catalogue like photo shoot is also being hosted via the Barking Boutique this Friday, so if you haven’t contacted Emily@fashioncapital.co.uk as of yet to utilise this opportunity to launch your brand on the online boutique then please do contact her immediately in hope of securing photographs for the store this Friday. In addition, the next series of homepages will be shot towards the end of November.

A Fabulous Event…. Coming Soon…”Designers Lounge”
Designers Lounge will be launched this December with celebrity guests, stylists, buyers and media present. This will be a high profiled event taking place at a top London nightclub with a private catwalk show to start with and the chance for designers garments to be purchased or ordered on the night just before the Designers lounge networking after party starts.
This will be a monthly event and each month will include 6 designer spaces on the catwalk and additional designers on rotation with 1 guest speaker in between. If you are a designer and feel you are ready to be included in this event please email syreeta@fashioncapital.co.uk each space will cost £100 and will include models, hair, make up and the management of your garments at the event.
Fashion Capital will represent you on the night and you are more than welcome to attend also. Once payment is received you can then discuss mood boards for models who will be modelling your clothes but this will be done nearer the time.
Please contact syreeta@fashion-enter.com to get involved!
Apprenticeship The first Fashion and Textiles Apprenticeship in London is set to start in January 2011 with a first cohort of 15 Apprentices. We would like to invite anyone with an interest in either participating as an apprentice or an employer to the official open day at the Workshop on December 8th. Please RSVP to Emily@fashioncapital.co.uk highlighting if you are an employer or a potential apprentice.

Your Mentor – helping you up the ladder of success
One of FC’s Specialist Advisors Adele Cooke explains how she can help you:
My role as a Mentor is to provide advice and guidance on a one-to-one basis to someone who is probably less experienced and knowledgeable in a particular business area. That’s not to say that I have all the answers! but, generally speaking, as someone’s Mentor I have experienced, first-hand, the situation or work problem they are facing and so am able to give practical help and suggestions on what actions to take, what approaches have been most effective in my experience, and how to achieve a certain goal or complete a specific task. I encourage my mentees to take full advantage of my personal expertise and experience to develop their own knowledge-base as well as to develop the skills they need to achieve their own business success: knowledge transfer and up-skilling are key elements of my sessions.

Fashion Enter is proud to introduce the latest contributor to the UK’s fashion portal for the industry. Sital Ruparelia has an outstanding knowledge of the world of work and careers having worked at Marks & Spencer as a commercial leader through the boom years, a recruiter through the downturn after 9/11, as an in-house HR recruiter with global financial institutions and also as a career coach working with a variety of professionals through the recent recession. Sital will now be sharing his top tips and advice via the latest section on FashionCapital.co.uk known as the Career’s Corner. Sital’s section will be updated on a weekly basis with the first article focusing on creating a great CV in these tough economic times.

Attention Designers – London Accessory Sample sale
The Sample Sales will be in Mayfair @ Music Rooms on 19th November 1pm-9pm Fashion Enter Barking will be giving you another chance to have your designs included in this sale and have 5 places left. This is slightly different than having your own space as your designs will be included on our rail space and we will be present on the day to sell on you behalf. So all you have to do is send 5 of your best items along with £25 to cover costs. Great place to get rid of end of line stock or samples.
For more information please email syreeta@fashion-enter.com
Attention Models – Real Models
Real Models have opened their books once again so if you feel you have what it takes to be a real model regardless of size, height or Gender. As you know there are more than 1 type of model please email Syreeta@fashion-enter.com
Boutique Pick of the Week
Stay warm and fabulous in this stunning brown textured sleeveless jacket to provide an instant high fashion update to your wardrobe. It can be teamed with any of this seasons leading trend including the inevitable layering effect, minimalist and works perfectly with the camel hue seen holding a prominent position this winter. You can buy this online for £95 at the FCBoutique.co.uk.

Until next time, have a great week All the team at Fashion Capital x
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