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NEWSLETTER
Dear all,
Profile 2012
The Profile fashion event took place last week in association with the London Garments Expo. One Profile designer Lynnja Wang has already secured an order with six styles from her collection which is fantastic news. Maisy James also launched her debut collection and as a result now has preview meetings arranged with buyers.
Philip Walker, Buying and Sourcing Director at New Look officially opened the three day trade event, then the exclusive VIP gala was attended by Jaeger, asos.com, Topshop, House of Fraser, John Lewis, Next, Net a Porter and ITV!
‘Thank you for the Profile Gala last night; it was good to see some innovative designers on the catwalk . We work closely with Fashion Capital on the Fashion and Textiles apprenticeship programme too – the fashion industry needs to work more collaboratively and last night helps join that circle. Well done to all.’ Sophie Glover Garment Technologist asos.com
Over all a great celebration of the best of British and International garment industries at the Business Design Centre.
To review a selection of images from the event please click here
Discussions are already taking place for Profile 2013!
Maisy James on the catwalk
FashionCapital Roadshow – dates confirmed!
The highly popular and invaluable seminar on ‘How to Succeed in Fashion Today’ is taking to the road for a tour of the UK! Visiting six destinations across the UK, key members from Fashion Enter and leading industry experts will be visiting a town near you to provide that all important advice on running a fashion label in today’s industry.
Dates and cities confirmed:
London – 18th October
Bath – 22nd October
Birmingham – 23rd October
Dublin – 24th October
Newcastle = 25th October
Manchester – 26th October
Places cost £65 plus vat or £50 plus vat to members or students but will fill up fast! To register your interest email jenni@fashion-enter.com
Workshops and Seminars
This Morning’s Perfect Party Dress
FashionCapital is delighted to be working in unison with ITV1’s flagship daytime show and leading departmental store John Lewis on an exciting new competition set to be launched on the popular daytime TV show this autumn!
‘This Morning’s Perfect Party Dress’ competition is a nationwide search for the perfect party dress for the Christmas Season – with the winning dress being sold in John Lewis.
Judging the competition are Amy Molyneaux & Percy Parker of fashion label PPQ; Jo Hooper, Head of Buying, Womenswear at John Lewis and This Morning’s Fashion expert & stylist Faye Sawyer.
Entrants will be put through their paces in a series of challenges, including pitching their design, making their dress and showcasing it in a catwalk show and finally marketing their dress in a window at John Lewis’ Oxford Street Store.
The This Morning audience will then vote to decide the winning dress, with the winner being announced during the Live show.
Judging Criteria:
• To design a dress that fits well, and fits the brief of a party dress. It must make the wearer both look and feel good and appeal to a range of ages/sizes.
• Affordability – the dress will need to follow the requirements to be mass produced and be appropriate for sale in high street retail store.
• Originality
• Saleability – Must be suitable for the current fashion market and to be sold in John Lewis.
All entries must be submitted directly to ITV.com. (Details to follow shortly!)
Apprenticeships
FashionCapital is working closely with the National Apprenticeship scheme to provide a great qualification to candidates interested in fashion.
The Apprenticeship requires a candidate to work with a fashion company for four days of the week and then to complete their qualification at the Fashion Studio on the fifth day. So far FashionCapital has placed candidates in a number of roles with both big and small fashion companies including ASOS, House of Fraser and New Look.
We are still looking for employers who wish to take on an eager, willing candidate and help provide a young person with a boost into the fashion industry.
Candidates are aged between 16 and 24 and have a minimum of 5 GCSE’s graded A-C – this must include English and Maths. The apprenticeship lasts for 18 months and provides employers with a low cost, dynamic work force!
If you would like to employ an apprentice please contact jemima@fashioncapital.co.uk or give us a call on 0208 462 9620 for more information.
If you are aged between 16 and 24 and would like to get a step up into the world of fashion please also contact jemima@fashioncapital.co.uk with a copy of your CV, GCSE grades and date of birth.
Masterclass Pattern Cutting course at The Fashion Studio
On Saturday 15th September a beginners Pattern Cutting course will commence at The Fashion Studio for five weeks – spaces are filling up fast!
Beginners will learn how to make a size 10 dress block and toile from start to finish, taught by leading industry expert Desiree Koster who has previously worked for Biba and Bruce Oldfield
Day 1: Start to make size 10 Block from the beginning
Day 2: Finish Block pattern
Day 3: Copy and cut out Block pattern in card and calico
Day 4: Make toile and look at ways to use the block as an aid in pattern cutting
Day 5: Make pattern for basic skirt and or blouse
You will learn:
* How to make a pattern from the start
* How to use pattern cutting tools
* What Seam allowances to use
* Start to gain knowledge in how to use blocks as an aid in pattern cutting
* To make a simple skirt, blouse and dress pattern
Please email jenni@fashion-enter.com to enquire about costs, times and to book your place!
A/W 2013/14 Directional Moodboards
Just a brief mention to let you know that directional trend moodboards for Autumn/Winter 2013/14 are currently being compiled by long-established trend reporter JoJo Iles. The first one has gone up and more are to follow throughout week.
Boutique pick of the Week
Express your wild side with this animalistic inspired print dress by Lynnja Wang. The large box pleats around the neckline offer further texture and shape to the shoulders which is massive this season. Busy prints are perfect for all body shapes, for smaller frames go wild with accessories, but don’t overpower the gold tones. Larger frames, think subtle shades and matching accessories. Either way the focus is all on you in that dress! You can find this dress on Lynnja’s website lynnjawang.com
Until next time, have a great week
All the team at Fashion Capital x
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