2^nd April

Dear All

Fashion Capital is flying at the moment. We are now ranked 11^th in the world for the word Fashion on Google. This really is amazing news, especially for all our members looking to gain important exposure. We have had 14 new gold members join Fashion Capital so a big welcome to all new users.

Profile in New York

As you know Profile will be crossing the Atlantic Ocean and reaching for the bright lights of New York City in September. Last week Fashion Enter met with their international partners Nolcha in New York to discuss the unique collaboration. Kerry Bannigan, COE at Nolcha, commented,

‘Welcoming Fashion Capital designers to NYC is both exciting and a privilege. Nolcha is delighted to be the channel for international designers entering one of the world's fashion Mecca's. Preparing meetings with industry figures has been key to the success and learning process of this trip.

The partnership of Profile and Nolcha is providing a unique opportunity for British designers to showcase during NY fashion week. The globalization of profile is exhilarating and equally so, the unique firm partnership between our companies.'

This is a very exciting time for everyone involved in Profile and with the initial meeting in New York such a success it's full steam ahead!

Meeting with Head Designer at Calvin Klein

The trip to New York last week also entailed many other exciting leads, not least a meeting with Euclide Avridor Head Menswear Designer for Calvin Klein.

Euclide, was truly inspiring, and gave excellent advice to our designers. They all went through their collections and Euclide made comments on how to improve in certain areas and how to approach buyers etc. A lot of useful information was exchanged and everyone was extremely grateful to Euclide for his time and valuable advice.

ASOS

In other news this week we pleased to congratulate 8 of our very own Fashion Enter designers in securing orders with leading online website ASOS.com. This month ASOS.com picked up the ultimate gong at the Cosmopolitan Click Fix Online Fashion Awards presented by Louise Redknapp. ASOS have also gone that extra step further by being crowned "Online Retailer of the Year" at the Retail Week Awards 2008. With this ongoing success never ceasing to halt, this is wonderful news for our designers and we look forward to the launch of their collections on ASOS.com in May.

The designers are

• Belles of London
• Monica Couture
• Simon Wang
• La Damsel
• Corsellis
• Whereareyounow?
• T & Cake
• Bellanina

Belles of London is a brand new label so this is particularly exciting for them and a great kick start to the launch of their collection

Monica from Belles of London said. ‘We only joined Fashion Capital recently and I can't believe that we have now secured three orders with ASOS already. It's a dream come true. We wanted extra support and advice so we joined Fashion Enter Ltd and had one to one mentoring with Jenny. This helped us so much to focus on the real aspects of making money and not just creating collections. We are also very excited about New York too – there are so many opportunities out there but we needed direction. Thankfully now we have this.'

Eryca's Beauty Surgery

Eryca Freemantle, international make up artist to the celebrities, will now be offering users of Fashion Capital her exclusive knowledge and insight to the world of beauty and skincare. Eryca has been a pioneer in the beauty industry for over 22 years now and what she doesn't know isn't worth knowing. Eryca will have her own beauty section on the website whereby she will write her own diary, offer exclusive advice, review beauty products and even demonstrate make up techniques. Eryca commented ‘The website https://www.fashioncapital.co.uk/ is the perfect place for me to provide snippets of high quality information and tips on the beauty market. I am well known internationally in both the beauty and fashion market and will soon be developing specialised clinics. I would like to say a big thank you to Fashion Capital for this marvelous opportunity and look forward to opening Eryca's Beauty Surgery.'

Arista Cosmetics – ‘Where Beauty is more than Skin Deep'

The recent launch of Arista Cosmetics has attracted huge attention with women wanting to know where they can purchase this luxurious beauty range. Arista Cosmetics is a stylish, premium brand for Black, Asian and Latin women. We are pleased to announce that they have produced their new brochure and is now available. For your free copy call 0844 6698 461

Fashion Enter Designer reaches for the Stars!

Julia Clancey has been a member of Fashion Enter since the very beginning and now she is jetting off to LA to live the glamorous lifestyle of the rich and famous. Julia has showcased her collection at the Off schedule at London Fashion Week so already she is on her way to huge success, but after visiting LA and even going to the Oscars Julia knows it is there she belongs. Her signature style is delightfully alluring with exquisite, feminine evening gowns dominating her collection. As you can imagine widely popular with the red carpet stars of LA hence Julia is taking the plunge and will be moving before the end of month.

With such a big move Julia will be holding a clearance sale on Saturday from 12-6pm. There will be dresses reduced from £600 to £50 and all gowns at just £100. There will also be dress making dummies less than 6 months old for £350 reduced from £700 plus Industrial steamers, fabric, trims and a selection of vintage clothes.

Location

Unit 31 Baseline studios,
Whitchurch Road,
London,
W11 4AT.

And to add to all this Julia is also selling her much loved Volvo Amazon 1963. A classic car with no tax and average of £150 annual insurance. M.O.T valid until February 2009. Now this really will give you added style! Email jenni@fashiocapital.co.uk to express interest.

Boutique Pick of the Week

Spring is now upon us, what a relief after having lost one hour's hard earned sleep over the weekend in return for lighter, warmer evenings. So to compliment the turn of the season that has dawned on us literally over night, why not break yourself in gently with this beautiful light summer jacket favouring a slight hint of a key seasonal trend with delicate floral trimmings on the buttons, belt and lining waiting for both the heat and those sleeves to roll up. You can find this on www.enter-boutique.com by JAM for £95.

Until next time, have a great week

The team at FashionCapital x

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