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Newsletter 27th January 2016

Dear all,

From menswear to couture, courses to production, it’s a hectic time in-house and out within the fashion sector at large.

Become a FashionCapital Member

27 jan 16 fc membershipAre you starting your own fashion business? Then you’ve come to the right place along with mentoring and advice that will ensure a problem-free set-up we offer discounted production rates and fabrics at bulk wholesale prices for small sampling runs.

Luxury sleepwear label founder at Nui Ami comments:

“Under Fashion Enter’s considered guidance, Nui Ami’s launch collection has quickly evolved into a much more cohesive, eloquent and commercial collection. Whilst her (Carolyn’s) fashion pedigree is considerable and exemplary; as an individual, new to the fashion industry, I have always felt supported and respected in my ideas. I have very much enjoyed working this collaborative way and I think Nui Ami will launch on a much stronger foundation thanks to Carolyn and the support I have received from team at Fashion Enter.”

To find out more and to become a member visit: https://www.fashioncapital.co.uk/registration


Introducing FashionCapital’s Party Plan Business

27 jan 16 fcb boutique

CEO of FashionCapital & Fashion Enter Jenny Holloway explains:

“When I was the owner of Retro we had a party plan operation that had over 150 home sellers. It was a phenomenal business that consequently had very low returns as many people that go to the parties are in the mood to buy and can try on the garments there and then.

“Party planning is an excellent way to sell product as it capitalises on the woman who has time on her hands to sell, has a strong network of people to sell too and it’s very sociable. We are now incorporating that model of selling within Fashion Enter and we already have two super sales executives at the ready.

27 jan 16 party plan cathy“Please may we introduce to you Cathy Patton who is responsible for the Herfordshire area and Jackie Abbot who is responsible for Liverpool. Both party organisers have always loved fashion and Jackie was previously a buyer at Littlewoods for jewellery.”

(Cathy far right with her daughter Lucy.)

Cathy Patton comments:

“During my long friendship with Jenny I have watched and admired the growing success of FashionCapital and am thrilled to now have the opportunity to become part of her company as Area Sales Manager based in Rickmansworth, Hertfordshire.

“My eldest daughter Lucy is partnering me in this new venture and we are both very excited to launch our first clothes sale in the local golf club on 27th February! We are both passionate about fashion and love our new stock of high quality clothing with fabulous vibrant colours, trendy short skirts and chic jackets!

“I am so excited to start working for Jenny, and with Lucy, whilst marketing such fabulous products!”

Jackie adds: “Jenny and I met when we were working at Littlewoods together which was one long time ago now.  We have always kept in touch and now we have the chance to work with each other again; I am made up!  To me house party plan selling is ideal; I can work when I want to and have my friends with me and I love the quality of the clothes that they make at Fashion Enter too. Their Belles of London range is just brilliant for my parties as we love prints and the styles are easy to wear. I can’t wait to get started.”

Cathy Patton – Boutique Sales Manager (Southern Region)

Email: Cathypaulapat@yahoo.co.uk

Mobile: 07969806247



Fabulous Fabrics Available Now

27 jan 16 fabric discount launchYes, it’s that time again when we open our FTA doors and let you peruse our latest selection of fabrics, this Saturday 30th January from 10am until 1pm.

Fabric Sale at the FTA, Unit 13, Crusader Estate, 167 Hermitage Road, London

N4 1LZ. Nearest Tube: Manor House

If however you are unable to make it over to us in North London we have a wide selection of fabrics available online www.fcfabricstudio.com thanks to all the customers who have been ordering online. We hope you’re happy with our beautiful fabrics. For a limited period we are offering 10% off of first fabric orders please enter the promo code *FCFABRICLAUNCH. We also offer expert advice on fabric qualities and performance. Happy Fabric Shopping!



Room to Create: Studio Space Available for Designers

fta workroomWe can now offer a fully equipped studio space with private desk, computer and internet access for rent on a daily or weekly basis; ideal for fashion graduates, scale up fashion businesses and independent designers looking for an affordable professional environment to thrive in as well as much needed storage space.

Located at The Fashion Technology Academy in North London the space is a hub of creativity with the latest machinery, pattern cutting tables, desk space and skilled technicians on hand. 

To find out more click here or to book contact jenni@fashioncapital.co.uk



Legal Service Providers a Last Resort for Small Businesses?

Legal Mentor Nick Gould (pictured right) informs FashionCapital on a new study:

nick gould mentorThe Competition and Markets Authority (CMA) is about to launch a study into legal services in England & Wales to see if they are working well for consumers and for small businesses. Among other things it will examine long-standing concerns about the affordability of legal services and standards of service. The CMA’s market study plans to examine three key issues:

  • whether customers can drive effective competition by making informed purchasing decisions
  • whether customers are adequately protected from potential harm or can obtain satisfactory redress if legal services go wrong
  • how regulation and the regulatory framework impact on competition for the supply of legal services

The CMA makes the point that according to recent surveys around one in ten users of legal services in England and Wales have said that the overall service and advice provided to them was poor value for money whilst, amongst small businesses, only 13% said they viewed lawyers as cost-effective and around half agreed that they used legal service providers as a last resort to solve business problems.

At a time when the rules and regulations for SMEs continue (i) to grow and (ii) to get more and more complicated, there is in my view something going wrong with the current availability and costs of legal services to this particular market. The big question is, why? Understanding what SMEs and their owners want from their lawyers is a question constantly being discussed –though clearly often with he wrong results.

I will be submitting my views on this topic in due course – anything that anyone wants to send me by way of information/examples of the above concerns, please do so.

Thanks, Nick Gould




FCBboutique Photo Shoot

On Friday the FC team held a photo shoot to launch the FCBboutique.co.uk, a one stop, online fashion etailer bringing you fast, affordable fashion combined with a ‘Made in London’ swing ticket.

The two stunning models Eva and Madeleine posed throughout the day whilst leading makeup artist and hairstylist Vickie Ellis created their looks and London photographer Alexandria Hall captured each pose perfectly. 

If you are looking to shoot your look book and need a photographer and make up artist we highly recommend Alex and Vickie:

“I am a London-based photographer specializing in fashion and portraiture. My work is strongly influenced by the artistic and narrative potential inherent in each composition and with each and every photograph I strive to capture the true ‘essence’ of a story, whether the focus is on a person, event or moment. 

“My professional training and degree has taught me to approach every project with the aim of honestly capturing a scene. Rather than relying too heavily on digital enhancement and post-editing, I believe in assiduous attention to detail, lighting, exposures and settings to produce a true and faithful record of each moment.”


Vickie Ellis is one of the UK’s most sought after stellar makeup artists. Vickie trained at The London College of Beauty Therapy and Greasepaint School of Makeup. Her work has a timeless, flawless sense of perfection and allure that attracts an iconic A-list following. 


We can’t wait to see the final shots, in the mean here’s a sneak preview…

27 jan 16 fcb boutique behind the scenes


This Week on FashionCapital.co.uk

We explore the influential rise of social media when it comes to shopping with 77 per cent of millennials driven to the checkout by social sources according to leading global research. Jenny Holloway gets inspired by the Liberty in Fashion exhibition currently on at the Fashion & Textile Museum in London. Paul Markevicius, meanwhile, popped over to Paris (image below) to report on a selection of menswear trade shows, his reviews will be live later this week. And in Trends we feature the new rising names to watch in high-end Haute Couture.

27 jan 16 paul in paris


Boutique Pick of the Week

This watch is nostalgic for the time when a love letter was something you could hold: the hour and minute hands spell out ‘always on my mind’ in a typewriter font, as if each of the letters has been tapped out by hand. Just the job for Valentine’s and with unisex appeal too!

27 jan 16 boutique watch


Created by Mr Jones Watches, the cult watch brand from London. Mr Jones, designed by Crispin Jones, believes that a watch should do more than just tell the time – it should make you think, start a conversation or simply make you smile.

Mr Jones – Always On My Mind Watch £135-

Until next time, have a great week.

The Team at www.fashioncapital.co.uk



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