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Designers Get Ready to Hit the Profile Catwalk


 Among the designers whose collections will be gracing the Profile runway come Monday is fresh and exciting new design label C.Grand London. This label endeavours to embody eccentric British style which was developed through a fascination and desire to challenge the concept of dress and style as a whole. With its unique mixture of innovations and British eccentricity the label specialises in haute couture accessories which are beautifully hand crafted to an exceptional standard. Not content with handbags though C.Grand London also produces knitwear pieces, an exclusive range of clothing plus limited edition characteristic jewellery. The designer behind the label, Charlene Gradison, is a young designer from West London and she is keen to promote a unique fashion label which represents “British spirit and state of mind.” So where better to showcase her current collection than at The May Fair Hotel which is situated in the heart of Britain’s fashion capital. Another London based design label showcasing at Profile is Be Inspired who create exquisite silk scarves for both men and women. What is especially mesmerising about these scarves is the cross-cultural influences which are used to form a kaleidoscope of textures, colours and themes. Committed to working with small, community based businesses and by producing their scarves in England, Be Inspired is particularly proud of supporting local jobs and the redevelopment of the clothing industry in the UK so we are especially excited to see their timeless pieces up close at Profile.

Isy & Peeps is an emerging women’s fashion brand established by a women’s wear buyer and a designer, the duos combined eye for emerging trends and emersion in youth culture through media and music provides the perfect combination for their present collection that will be debuting at Profile on Monday. The collection is comprised of a series of capsule collections, each one based around a key trend for the season, and with gorgeous colour palettes that mean the themes can be inter-mingled it is easy to imagine this clothing in a store environment. Haizhen Wangth and this gifted Central Saint Martins graduate has used exceptional originality and craftsmanship to inspire a modern and sophisticated collection of outerwear. The aim of the brand is to fill the niche market for accessible clothing that is both a high quality product and wearable; we personally think the collections redefinition of iconic British country life style is the perfect way to achieve this. design label will also be alighting the runway at The May Fair Hotel on the 6


Another designer we are very excited to have at this year’s Profile event is Hardcastle, this mid to high-end, ready-to-wear, women’s fashion label is the one to watch out for in the future, offering high quality garments that combine the relaxed approach of modern Australia with the tailored and eccentric styling of European Fashion. Louise Hardcastle, owner and creator of the label was inspired by the Quechuan Women from a rural community in Peru for her debut SS 2011 Collection. Therefore the vibrant and eye catching colours and layering that can be seen in Hardcastle’s debut collection are directly inspired by the fantastically bold and clashing wrap-around dresses and skirts worn by the Quechua people. Classing herself as a “self-taught ‘Garment designer’” Hardcastle’s collection is definitely something worth watching out for at Profile. Providing a savvy contrast to Hardcastle’s vibrant eclectic mix of colours is Belles of London’s new collection which is an all black affair. Cleverly providing something for everyon, the collection boats a vast array of designs ranging from tunic dresses to asymmetric creations. Since its inception three years ago Belles of London has gone from strength to strength collaborating with retailers John Lewis, Debenhams, N-Brown and ASOS.com. The aim of the label is to create chic and forward thinking fashion for perceptive women who appreciate good quality clothing with a unique and funky twist. Manufacturing exclusively in London, Belles of London’s new all black collection seeks to create something more high end and couture inspired than previous lines and the result is an enticing glamorous and luxurious look which will be displayed to perfection on the Profile runway.

Also taking to the cat-walk are Vjera Vilicnik’s designs, this designer takes such care and pride in her designs that she explains each garment as being a personal dedication that has  its own personal story. Believing in quality over quantity, Vjera’s hand crafted and quality designs offer a long lasting and unique piece of fashion to customers.


Born in Jaipur Rajisthan but having lived all of her life in England, designer Seema has tried to incorporate the tradition and beauty her birthplace in her collection of handmade jewelry and accessories. The pieces were designed by Seema herself and were hand crafted by traditional orthodox craftsmen who learnt their trade from their forefathers adding a unique and sentimental twist to each creation. The vibrant and bejeweled colours that Seema adorns her designs with perfectly embody the pulsating atmosphere of Jaipur Rajisthan and will provide an intoxicating display for the press and buyers at The May Fair come Monday. Finally brand new swimwear label, Paolita, is one of the most exciting and freshest designers to launch her own swimwear label, after working with two industry inspirationals; the late Alexander McQueen and Hussein Chalayan, Paolita’s beachwear is designed to compliment and inspire the female form. Anna Paola’s designs have superbly addressed the balance needed between sensitivity, quality and design making the collection a beautiful spectacle to behold.

All in all, Profile 2010 looks set to be another spectacular event which has its finger firmly on the pulse of the designers to watch out for in the future.


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