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Now On: Umbrella Design – But Not As You Know It


The collection demonstrates a pioneering laser perforation technique that digitally engraves thousands of miniature holes into lithe fabric umbrellas.


Founded in 2012, Studio Ruuger was originally established to produce experimental crafted work for private clients, later introducing permanently available pieces in line with their distinctive practice. The team in London now produces signature umbrellas, briefcases and other design objects for international clients, all crafted strictly in-house at their North London studio workshop.

Ruuger’s designs are unaffected by the changeable fashion calendar and meticulous attention to detail of these pieces has attracted customers such as Karl Lagerfeld and Chanel studios as well as a recent commission by the V&A museum in London.


Six umbrellas are on display in the YKK showroom, inspired by an exploding cocktail theme, showcasing the cutting-edge perforated pattern, pierced into the canopies. Each design forms an unexpected play on the archetypal British accessory, representative of an English gentleman with a strict formality yet eccentric and creative in spirit.

To create the pieces, Ruuger used industrial machinery, hand tools and avant-garde digital techniques, crafting umbrellas that are see-through, easier to carry in the wind and water repellent.


YKK is dedicated to celebrating the future of the UK fashion industry and every 6 weeks, showcases an upcoming designer/student collection through a window display that frequently attracts the attention of passers by. In an extension to this commitment, the Showroom hosts workshops for students and teachers from fashion schools around the country for knowledge sharing, encouraging designers to dream big and achieve their ambitions through a core understanding of the different elements required in the design process.

Visitors can see first hand the extensive YKK product range at the showroom; comprising zippers, hook-and-loop fasteners, fabric tapes, plastic products, snaps and buttons, ideal for use across fashion design, helping to turn creative visions into a reality.

YKK London Showroom is based in the heart of Shoreditch at 154 Commercial Street, London.


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