A New Home for London’s Top Fashion Week Events
London Fashion Week, London Fashion Week Men’s and London Fashion Week Festival, formerly known as London Fashion Weekend, will now all take up residence at The Store Studios on 180 Strand, London WC2.
After several season’s at Brewer Street car park, a venue which received mixed reviews, the main London Fashion Week venue will now sit closer to the BFC’s HQ. The move also marks an initiative to build on consumer engagement, a core strategy since the first edition of London Fashion Weekend which took place in 1998.
The London Fashion Week Festival will enable those in the industry (designers, retailers, culture institutions, industry partners) to engage with consumers and high-net worth individuals. It will do this through digital engagement and events throughout the city, consolidating the fact that London is a fashion, business and cultural capital and is open for business. The main focus of the London Fashion Week Festival is a ticketed event at The Store Studios, 180 Strand. The event gives access to catwalk shows, talks and a unique shopping experience, where designers and their teams host curated pop-up shops, from over 150 international and British brands.
Deputy Mayor for Culture and Creative Industries, Justine Simons said: “London is a top fashion capital – we have brilliant fashion colleges, leading designers and established brands. And Londoners of course have a great sense of style! London Fashion Week and London Fashion Week Men’s have been blazing a trail on the world stage, and the brand new London Fashion Week Festival will up the game even more – cementing The Store Studios as the coolest new creative quarter in London and offering a fantastic opportunity for the public.”
The move to The Store Studios will fulfil the BFC’s ambition of creating a fashion and cultural hub in the heart of London. The Store Studios holds a strategic location at the intersection of North, South, East and West London and has easy access to the river as well as to main central areas such as Covent Garden and Southbank. The space has previously hosted the Louis Vuitton Series 3 exhibition, and the Christopher Kane, Roksanda and Thomas Tait runway shows, and is the current home of London Fashion Week Men’s.
Caroline Rush CBE, Chief Executive British Fashion Council commented: “There is an increasingly big appetite from both brands and public to open up our industry to a wider audience. We saw this in September with the see-now-buy-now collections. The BFC has always encouraged this kind of innovation while making sure that our showcasing platforms remain strong opportunities for the designers to present their work to the industry. London Fashion Week and London Fashion Week Men’s will still showcase the best talent to industry professionals, giving the designers the opportunity to expand their businesses and get incredible international media exposure. London Fashion Week Festival is a natural continuation of the increasingly popular London Fashion Weekend. Housing the Festival at The Store Studios will reinforce the importance of offering direct to consumer experiences and insights into the fashion industry and there will be a lot of different ways for the public and businesses to get involved.”
London Fashion Week Men’s: 6-9 January 2017
London Fashion Week: 17-21 February 2017
London Fashion Week Festival: 23-26 February 2017
Tickets for the first London Fashion Week Festival at The Store Studios will go on sale from 1st November at: www.londonfashionweekfestival.com
Image courtesy of the British Fashion Council