Record Number of Applicants for MFW 2016
Whittled down from hundreds of hopefuls, the finalists have been announced and will be taking to the stage at the glittering catwalk event, which is to be held at the City of Birmingham Symphony Orchestra, CBSO Centre, Friday 7th October 2016.
Encompassing the very best creative talent in the region with categories being hotly contested including – Independent Designer of the Year, Emerging Designer of the Year and Make-Up Artist of the Year amongst others.
The awards offer a much-needed platform for current and emerging creatives to showcase their talents, to consumers, as well as, press, buyers and industry professionals. Previous winners have been approached by high-end retail buyers while others have gone on to set up their own fashion brand or to showcase at national and international fashion weeks all over the world.
“We’ve seen so many previous winners go on to develop their own careers, and we’re proud to have been a starting point for them. We’re giving creatives a chance to excel in their field as well as on their home turf”, says Jenny Eason, Founder of Midlands Fashion Awards.
“Often the pressure for designers and creatives to move to London is overwhelming and seems inevitable, but there is so many potential opportunities right here in the Midlands and an event like this proves that there is a melting pot of talented individuals just waiting for their chance to shine. That’s what we’re aiming for with this event.”
What started out as a one-off fashion show has developed into a celebration of the Midlands’ fashion design creatives which has helped to raise the national and international profile of fashion and creative talent in the region. Not only does it serve as a ceremony to recognise these talents, it also provides a rich hubbub of creative networking with an added splash of entertainment in the form of live performances, with the Voice 2015 finalist Sasha Simone performing at this year’s event.
Finalists will be judged by a panel of industry professionals including Jenny Eason, Founder/Director of the Midlands Fashion Awards and Debra Hepburn, Managing Director at Rees, Bradbury, Hepburn (RBH) and the co-founder of Young British Designers are amongst this year’s official panellists. Those crowned as the winner in their category will not only be exposed to vital coverage and press columns, but will be eligible for free membership with the Fashion Central Network, with a listing In their Creative Directory, a photoshoot featuring selected pieces from the designer’s collection or body of work, as well as a congratulatory trophy.
The Midlands Fashion Awards 2016 Categories and Finalists are:
Independent Designer of the Year
Helen Howe Atelier, Leicester
Sophie Wynn-Owen Couture, Worcester
Watch This Space Boutique, Leicester
Tiffany Stanford, Worcester
Michael Wallace, Nottingham
The Bottle Blonde Clothing, Coventry
Reece Curtis-Walwyn, London (Guest Designer)
Emerging Designer of the Year
Mercê by Jacqueline Richards, Coventry
Sophie Pittom, Warwickshire
Rosie Billingham, Birmingham
Rhys Lenihan-Jones, Birmingham
Ullr Skade, Nottingham
Sarah Clifford, Nottingham
Young Designer of the Year
Louise De La Rosa, Coventry
Tado Vito, Birmingham
Sian Sweet, Wolverhampton
Chantelle Cassidy, Staffordshire
Sophie Gordon, Coventry
Megan Hall, Leicester
Accessory Designer of the Year Award
Jemima Olivia Millinery, Nottingham
Sharper Millinery, Bespoke Milliner, Birmingham
HT Headwear, Wolverhampton
Ullr Skade, Jewellery, Nottingham
Make-up Artist of the Year
Hannah Louise Field, Worcester
Trixie Lou Varnam, Leicestershire
Chelsea Moore, Dudley
Rekha Padan, Birmingham
Karolina Turbak, Birmingham
Lydia Noble, Warwickshire
Mariya Kauser, Birmingham