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Could You Be Stocked at Designers at Debenhams?




Profile is in its fourth season.  Profile 3 saw Debenhams come on board for the first time as LFF sponsors to the event.  Both the LFF and Debenhams have both realised that there is a noticeable void within the fashion industry.   By bringing Profile into the industry it has made the fashion industry realise this is an event not to be missed.

The deal was that if one candidate from womenswear and menswear won, they would be entitled to space in Debenhams Flagship stores and would be given a window display showcasing their collection in the Oxford Street store in London. 



Debenhams have been loyal to LFF and have remained with us up until the present Profile 4.

Last years highly recommended award winner of Profile 3 was David Samuel from Rare Kind.  Since winning this award, David’s sales have gone through the roof! 



Brighton’s local press picked up on the award and promoted it well.  RareKinds hand painted clothing has become a small cult customised clothing, asking for the piece to say RareKind instead of there name.

Two clothing lines have picked up on RareKind too, supreme Being and Addict, companies that David wishes to be like in the future…



David kindly gave us some quotes:


Q: David how did you feel when you received this highly recommended award from Debenhams at Profile 3?


A: Extremely shocked!  I had a brilliant day, amazing experience.  When they called my name, I thought they had made a mistake.


Q:How pleased were you to obtain a front row window display at Debenhams flagship store in Oxford Street?


A: I’m over the moon.  It is an amazing feat, especially in the graffiti world.  A front window on Oxford Street, no one has made a move like that. 


Q:What do you think winning this award has done for your label?


A: The label has got stronger since Profile, no doubt that the next show will do the same and the Debenhams project is going to bring us in yet another direction.


Watch this space this designer is going to be big!


By Vanessa Camelia

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