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Smart Sportswear to Enhance Training


The 22-year-old, who’s studying BA Fashion Design at Nottingham Trent University, created her own urban label to show how smart materials can be applied to modern day sports clothing.

Among her collection is a navy thermochromic long-sleeve jumper which turns white at 31°C to highlight when a person’s body temperature increases. Georgia says it can be used as an indicator of how hard a person has trained.

georgia sportswear tech

“A lot of brands use smart materials on clothing but not always in a big way,” said Georgia, of Bushey in Hertfordshire. “So I wanted to explore how they could be used on a bigger scale and to help athletes interact with them.

“By having a colour-changing top, a runner can literally see how hard he or she is working out. It makes for a real motivational thing. The more you work out, the more your body temperature rises and the more the colour of your clothing changes.”

Georgia’s other designs include a highly reflective utility coat, which is made from breathable waterproof materials; a laminated lace jacket with reflective bonding; and a gilet which is used as an all in one rucksack and a separate long sleeve top for running which is made from Coolmax, that manages perspiration.

Here is a video promoting Georgia’s collection:

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