Fashion Promotion & Imaging Student Team Curate Their First Exhibition
The exhibition showcases the work of second year Fashion Promotion & Imaging students from a series of short projects last term, where they created promotional record covers using a range of technical processes as well as short films and animations, utilising fashion imaging and creating narratives.
The exhibition was a self-initiated project for Claire, 22 and originally from Cwmbran in Wales, who decided to instigate it based on her interest in spatial design. Six other course-mates volunteered to help her on the project, and the team set about finding a location, arranging the pieces within the space and making the event engaging for the public with live music and refreshments. The exhibition was held in The Other Café and Gallery in Dalston, which Claire had visited before to view previous exhibitions.
“The exhibition is brilliant and I’m very proud of Claire and the team for curating it all themselves,” said Jo Holloway, Course Leader for Fashion, Promotion & Imaging at UCA. “The team took full ownership of the project and worked really hard to organise it. It’s great to see it all come together and the project has been a huge success, especially considering it’s the first event many of the students have put together. This is a fantastic experience for all of the students that worked on the exhibition, and especially for Claire who has a particular interest in spatial design.”
The final pieces displayed at Njufangled featured a range of techniques from the students, including photography, drawing, screen-printing and laser-cutting. The project required students to carry out extensive research around the portrayal of musicians through similar promotional material, then experiment with different expressions. One of the ways that they did this was by taking part in workshops to explore a range of ideas – these included sessions like drawing to music and painting blindfolded.
“We were encouraged to use other techniques besides digital and choose a musician that didn’t have a particularly high-profile, so that we weren’t too influenced by the musician’s existing style and could interpret it ourselves,” said Claire. “The exhibition has been a lot of fun to put together and we’re really pleased with the outcome. The set-up and logistics of getting work off the students was quite a challenge, but seeing the exhibition all come together has made it completely worth it. The Fashion Promotion & Imaging course is a great foundation for a career in the fashion industry as it teaches us how to get industry ready. The facilities at UCA Epsom are great – we’ve been heavily using the media store, the photo studio and the print studio in particular for this exhibition and the UCA staff members there have been a great support for us. Our course leader Jo has been fantastic throughout the process and we couldn’t have done it without her. We’ve been having weekly meetings with her and she’s been supportive from start to finish.”
The second-year students have a compulsory work-placement module coming up in a few months, which provides them with hands-on experience in the industry before graduating. Claire has secured a work placement for March with set designer Anna Lomax, who gave a guest lecture at UCA in October 2013. Claire is interested in pursuing a career in set design and art direction.