The relentless public demand for British designers in the US has resulted in the grand opening of the Prince George Ballroom doors to the first lucky 100 public guests to the Profile NY catwalk event in association with Nolcha. Not only will a selection of the general public acquire admission to the fashion event of the year, they will have the opportunity to rub shoulders with NY's finest fashion trendsetters, editors, buyers and even the showcasing designers themselves. That's not all either! The public will all have the chance to vote for their favourite collections!! (Public RSVP: welcome@nolchafashionweek.com).

The winning fashion and accessories designers as selected by the public will be presented as the "Best by Public" award at the Best of British Awards Gala, imminently following the NY Profile runway show later that day. The winning designs will be featured on e-tail giant asos.com (event sponsor and award winning largest online retailer in the UK) available for purchase, so post-show we can literally wear the vote!

The event will be held at Prince George Ballroom, 15 East 27^th Street (Between 5^th and Madison) on Thursday September 11^th 2008 between 12:00 – 3:00pm.

Here's to seeing you in the Big Apple for your chance to experience the magic of Profile!