The ‘cult' concept is the brain-child of database expert and systems analyst and product junkie Jessica Moore and was co-founded with journalist Jessica Gearhart and PR consultant Alexia Inge.

Ruby Hammer, Millie Kendall, Anita Cox, Mary Greenwell, Charles Worthington, Nicola Joss, Teresa Hale, Chris James, Dr. Daniel Sister, Dr. Jon Bragi Bjarnason, Roja Dove, Jo Hansford, Jodie Harsh, Judy Naake, Karine Jackson, Kirsty McLeod, Lena Korres, Linda Johansen, Ling Chan, Maria Hatzistefanis, Mathew Alexander, Michelle Roques-O'Neil, Miss Malcontent, Sarah Chapman, Susie Rogers, Tara Smith, Teresa Smith, Valentine Alexander, Vanda Serrador, Shenaz Shariff, Paul Edmonds, Paul Labrecque, Monique Horsey, Michael Boadi, Louise Galvin, Dr. Cyrille Blum, Daniel Sandler, Emma Hardie, Dr Frank Lipman, Kathleen Beaton and more.

Here are a few 'Expert Picks', bestsellers and products that you'll love!

Mini Dry Shampoo

£1.49

Product description

Batiste Dry Shampoo instantly resuscitates greasy, dull and lifeless hair between washes. A quick spray of this powdery miracle instantly leaves your hair feeling and looking clean, full of body and smelling beautiful, no water required. A wonderfully convenient way to give you 15 minutes more in bed and no-one will suspect a thing. These new mini 50ml versions are a perfect, portable way to keep your hair looking fresh all day. They come in original, floral Blush and coconutty Tropical scents

Why it's cult

Batiste Dry Shampoo is a magical, quick-fix product for instantly clean hair. In these lean times cheap, effective products are beauty royalty and for a quick cleaning fix Batiste is King. It is perfect for festivals, the gym and will also help stretch out that blow dry for at least another day saving you money. It is a key tool for any professional session stylist as they never know in what state the models are going to turn up and this hides a multitude of sins!

Mini Neon Nail Polish Collection

£15.95

These are the cutest little 5ml Essie nail varnishes in a set of 4 hot Neon colours. This set is the perfect way to hit the super-bright colour trends this summer, without being left with half-full bottles that sit at the back of your cupboard slowly hardening to the consistency of concrete through the winter. If you are interested in buying the full-sized, individual colours in this pack (Perky Purple, Flirty Fuchsia, Punchy Pink and Funky Limelight) click to Essie Nail Varnish.

Why it's cult

Essie Nail Varnish is a multi-award-winning polish and rightly so. The packaging is beautiful, the polish is chip-proof, goes on easily, dries quickly and the colour range is always fashionable. One of those nail products loved by everyone in the beauty industry….and the Neon Collection totally 'nails' all the trends this season.

For those who don't like faffing around when they go out in the sun this is the perfect product. The lightweight, water resistant, non-greasy formula has the added bonus of not needing to be rubbed in. If you team that with the innovative 360 degree, continuous touch-spray bottle that omits a fine, even mist at any angle without clogging, a moisturising vitamin E enriched formula and broad spectrum UVA, UVB and environmental protection, you have the wonder product of the summer on your hands.

Why it's cult

Peter Thomas Roth Continuous Sunscreen Mist is a great gadget for the beach, robust staying power, it stops you burning and you don't have to make sure you have wiped every grain of sand off your skin before applying because you don't have to rub it in. The brilliantly designed spray mechanism is especially good if you don't want to ask that greasy guy blatantly checking you out from behind his sunglasses to 'do your back'. It is also perfect for kids.

 
 

Silk Pillowcase

Silkskin's hypoallergenic, organic silk pillowcase helps maintain the natural moisture levels in your skin. Silk is a natural protein fibre that contains the same 18 amino acid building blocks as your skin. The smooth surface helps protect skin from developing lines or deeper creases at a crucial time of rest and repair. This pillowcase also protects hair that can get caught on cotton pillowcases and break as you move and also helps prolong your blow dry.

Why it's cult

This is the first company to realise how brilliantly the natural properties of silk could work as an integral part of your beauty regime, plus dust and house mites do not like to live in silk so this is brilliant for people with allergies. Nigella Lawson is a massive fan. We love all products that help make us beautiful without ANY effort at all.

Reverse Lipliner

DuWop Reverse Lipliner is a colourless, matt lip liner constructed to stop lipstick or gloss from bleeding into tiny lines around your mouth. It is designed to be applied to the skin outside the lip area, creating a barrier to feathering lip colour and also moisturising and plumping the area. Reverse Lipliner's miracle ingredient is Kombuchka which causes 'lipofilling', a plumping process in which volume is restored to fine lines around the mouth.

Why it's cult

DuWop's mission statement is to, 'Create what is missing from your makeup bag', the Reverse Lipliner is a prime example of this with its multi-tasking ingredients and effective results. DuWop only launch products when they create something new and exciting, making them the most innovative makeup brand out there.
 

Blitz Gold Leaf Eye Shadow

Product description

Belmacz Blitz is a creamy gold eyeshadow that doubles as a brow and cheekbone highlighter. Each pot contains two leaves of pure 24-carat gold and the cream glides on to give a smooth, sheer finish. Layer it on to create a dramatic solid gold effect. As with all Belmacz products, the beauty of Blitz is how well it blends, giving you a flattering, golden shimmer without looking artificially glittery. If you buy one right now Cult Beauty will send you a free Belmacz lipgloss worth £19.

Why it's cult

Belmacz Beauty is a glorious fusion of make up and adornment created by the acclaimed Belmacz jewelery house. Belmacz jewellery is one of the world's most innovative brands and designer Julia Muggenburg has applied the same originality, quality and attention to detail to the beauty collection as she has to her gemstone collections.

 

Beautyblender

£14.20

The patent-pending, elliptical-shaped Beautyblender® cosmetic sponge was created by two top Hollywood makeup artists to give a flawless airbrush finish to your complexion. The fuchsia sponge's unique shape means you can use it all over the face. It's latex-free, non-irritating, non-allergenic and odourless. It's both long-lasting and easily washable.

Why it's cult

The Beautyblender® elliptical shape creates an air-brushed finish without all the extra hardware and can be used all over the face with all types of makeup. It's reusable and openly endorsed by Hollywood heavies, like Oprah, Beyonce, Gwen Stefani, Shakira, Diana Ross, Fergie, Sarah Michelle Gellar, Katherine Heigl and many more.

 

Hot Mama Blusher

£15.00

If you are looking to instantly take 5 years off you in the sweep of a brush, this blusher should be your first port of call. A perfect candidate for the capsule makeup bag, theBalm Hot Mama can be used as a shimmering shadow, beautiful blush or subtle highlighter to contour and lift those cheekbones. A true all-in-one essential it comes tucked inside a handy compact ready to be popped inside your handbag.

Why it's cult

The Balm Hot Mama (to put it simply) gives your cheeks an orgasmic glow. The pinky-peach hue with subtle gold under-sheen works on most skin tones illuminating your finest features and freshening your complexion. This is a cult beauty enhancer and makeup artist secret for natural loveliness.

 

Crème Concealer Trio

£38.00

The Crème Concealer Trio from Three Custom Color Specialists is a make up compact which comes with 3 shades of concealer, a spatula for combining shades and a brush for applications. A perfect little cosmetics compact that works for your skin's fluctuating tones. Use it for sheer or full coverage, mix with moisturiser to make tinted moisturiser or use as an eyeshadow or lip colour base or to hide dark circles.

Why it's cult

Three Custom Color Specialists Crème Concealer is a veritable concealer wardrobe (to borrow a phrase from master make up artist Bobbi Brown) in one single beauty product. With three shades of concealer, you will always be able to mix the perfect colour for your skin. Three Custom Color is also one of the few make up brands that caters for dark skin tones. Mary J Blige is reportedly a big fan.

For more information and so many gorgeous products log on to www.CultBeauty.co.uk.