Tom Daley and Woolmark Champion a New Era of Crafting with Merino Knit Kits

Olympic diving champion and entrepreneur Tom Daley is endorsing the growing global movement of home crafting, teaming up with Woolmark as its newest ambassador to launch a beautifully curated wool knit kit. As younger generations increasingly embrace slow fashion, upcycling, and handmade clothing through platforms like TikTok and Instagram, Daley’s latest project couldn’t come at a better time.

Daley first discovered knitting in 2020 as a way to stay grounded during the Tokyo Olympics. What began as a personal hobby poolside quickly captured global attention—shining a spotlight on the joy and mindfulness that come with working with your hands. His passion led to the creation of Made With Love, a community-driven movement dedicated to knitting and crocheting.

In recent months, Daley and the Made With Love team have collaborated with UK-based yarn manufacturer Laxtons to develop a collection of high-quality Merino wool yarns. The result? A pastel-toned, Woolmark-certified knit kit that includes exclusive patterns for a jumper, vest, and hat—designed to suit both beginners and seasoned stitchers alike.

Available in seven shades: Lilac Snow, Lemon Zest, Delicate Blue, Lime Cream, Pale Peach, Candy Pink, and Natural Cream—these kits are a celebration of creativity, comfort, and conscious making.

“The knit kit brings some of my favourite pieces to life using 100% Merino wool,” says Daley. “The fibre’s natural properties – comfort, breathability, and warmth – make it ideal for anyone looking to create something personal and lasting. It’s a natural, renewable fibre I’ve always trusted and loved, and I hope it inspires more people to pick up their needles and start their knitting journey.”

Daley’s initiative comes at a time when a new generation is rediscovering the power of handmade. Online communities and hashtags like #VisibleMending, #SlowFashion, and #KnittingTok are buzzing with creativity, as people share their handmade garments, repairs, and upcycled designs. For many, crafting is no longer just a hobby—it’s an act of sustainability, self-expression, and self-care.

Whether you’re an experienced knitter or just curious to try something new, the Made With Love x Woolmark knit kits offer a gentle, colourful invitation into the world of wool and craft.

The kits are available now at www.madewithloveworld.com