The Art of Fashion
16-02-2011
British Designers at FashionCapital in W1 hosted an exclusive private viewing of a series of up and coming fashion illustrators. The showroom basement was transformed into a chic gallery space whilst the boutique housed key LFW designers as well as new and emerging designer talent.
An impressive guest list ensured an electric atmosphere with admiration for both the art work and the boutique itself. The event bought together artists, designers, press and industry experts all under one roof and really put British Designers at FashionCapital on the map!
Artists and designers exhibiting include Hemyca, fashion designer and illustrator, HEMYCA, a dynamic, emerging British design brand, providing unique high-quality tailoring for the contemporary woman. Greek born graphic designer, Spiros Halaris, works with various techniques using collages, hand drawn as well as digital elements, and has collaborated with the fashion designer Ziad Ghanem.
Sardax, a well know underground fetish artist collaborated with fashion designer, Afira on the Dark Daze collection and his resulting imagery will be seen side by side with the Afira designs which inspired them. Also exhibiting in the Art of Fashion exhibition is Chelsea Art School textile design graduate Emma Cowlam, who produces hand stitched and hand drawn original illustrations. Her work is both prize-winning and internationally exhibited. Fresh from London College of Fashion, Sophie Tomlinson’s work focuses on illustrating character, and the energy and attitude associated with individual style.
The exhibition will run throughout the week until Wednesday 23rd February and is now open to the public to view the prints and illustrations as well as shop for unique designs by both premium lfw names and rising talent!
2 Seymour Place, W1H 7NA
Opening hours:
Monday – Saturday – 10am – 6pm
Photos Jemima Daisy
