Afira

 AFIRA

AFIRA is a design-led British contemporary womenswear brand, exuding luxury, creating distinctive clothes for strong, independent and stylish women. Quality and high design with an edgy aesthetic are at the heart of the label. The clothes appeal to powerful women in the modern world.

Inspired by the strong, dark, archetypal woman, glamorous, passionate and heroic, from both past and present. Vamps, femme fatales and dominant women tell the stories. These clothes are designed to harness the power and sexuality within for the woman of today. The modern Amazon is our icon: clothes for the futuristic feminist.

Afira says: “Strong, powerful and sexy women are my inspiration, and my customer.They want to feel and look sexy and powerful, embracing their femininity and not imitating what it means to be powerful from a man’s perspective. They want to feel strong and powerful in what they wear, and this further enhances their confidence and interaction with others. In life, they know what they want and know how to get it, and they want to look the part when they do. They don’t dress for men, or other women, they dress for themselves.

Afira was born and brought up in London and, after graduating in Fashion, gained experience working for a number of key British fashion designers, including Boudicca. She also works as a fashion consultant showing aspiring designers and journalists from all over the world around cutting-edge London, and a fashion writer. She has designed and consulted for private clients, and this has led her to start her own label based on her inspiration and research into what strong women want. Afira captures the essence of timeless beauty for the woman who is passionate, feminine, and provocative, releasing the femme fatale in all of us.