Press Day and Launch Party of W1
17-12-2010
FashionCapital is delighted to now have a central London location to further support British based designers so the celebrations and launch into the industry took place this week with a festive feel.
The ground floor space of the unit has been beautifully merchandised by Retail Manager Megan Cook. A fuse of London Fashion Designers and up and coming talent gives the boutique a unique twist ensuring consumers receive premium quality and innovative designs away from the high street.
On Wednesday 15th December press, bloggers, stylists and buyers were all invited to drop in throughout the day to see the boutique and review the designer collections. A steady stream of fashion enthusiasts joined us for mulled wine, minced pies, a live photo shoot and window display and an introduction on what British Designers will be offering.
The feedback has been exceptional with a real buzz of excitement for the new venture. Take a look at just a few of the press stories so far:
http://londontheinsidestyle.blogspot.com/2010/12/fashion-capital.html
http://www.drapersonline.com/independents/fashion-enter-opens-a-new-london-store/5020459.article
http://www.fashionunited.co.uk/fashion-news/design/british-designers-at-fashioncapital-2010112410199
http://sartorialmale.com/news/showcase-of-fashion-talent-opens-at-seymour-place/
Also, coverage is planned in:
– glam.co.uk
– WWB – January issue
– Drapers – up online and also expected in magazine
– IN London magazine
Keep updated with all press coverage in our Press Cuttings section on FC.
The official launch party also took place last night with a whole host of designers and supporters of FashionCapital celebrating the new boutique and showroom. A live mannequin surprised guests with her subtle poses in the window and the mince pies and mulled wine flowed whilst only but admiration was conveyed for the boutique and collections showcased. A fantastic start to a unique concept supporting British Designers!
Contact jenni@fashioncapital.co.uk for any further information.
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