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NEWSLETTER
Dear all,
As reported in the Metro today career advice for school leavers is in a state of crisis. According to a new report commissioned by an Industry Apprentice Poll fewer than one in ten apprentices found out about their job via a teacher or careers adviser with more than half saying they used their own initiative. Julia Chippendale MD of EAL which established the council commented that the lack of support is a “crying shame”.
For opportunities and apprenticeships in the fashion sector we are here to help, to view the latest positions available click here.
ASOS – A Winner in the Retail Christmas Sales
ASOS has also made it into the newspapers this week as the online retailer topped the festive sales war. The company is one of the biggest success stories in British retail in recent year with sales reaching £335m between September and December. Analysts estimate that ASOS will be the first company to top £1bn by this summer. As a part of their investment and speed to market ASOS have consistently used fast track production in Britain which includes working with our very own Factory in North London and continued support with the Stitching Academy.
ASOS in the Sunday Times
Alice Hodkinson was one of the lucky few to recently land an apprenticeship at ASOS as a Buyer’s Administration Assistant she comments:
“After leaving University last year after just two months of studying English Language and Literature, I knew I wanted to search for an opportunity I was truly passionate about. That is why when I saw the opportunity for an apprenticeship at ASOS as a Buyer’s Administration Assistant; I knew I had to give it my all! Being given this apprenticeship has restored my love of learning as well as given me more opportunity for the future to work in the field I adore more than my degree probably ever could!”
The four lucky apprentices to land the ASOS positions are:
Buying:
Alice Hodkinson
Chelsea Williams
Merchandising:
Charlotte Everitt
Ruby Dobson
 Did You Hear Us on Radio 4?
Last Thursday FashionCapital CEO Jenny Holloway was one of several industry experts discussing the return of British manufacturing with Peter Day on Radio 4’s ‘In Business’ programme. To hear the full 30 minute show visit the BBC’s iPlayer and click here
On FashionCapital This Week
Katie Farley takes a look at the Macho come Wild West menswear designs from the house of Versace for A/W 14/15. Alice Lambert-Gorwyn, a fourth-year fashion design student at Leeds University has been announced as the winner of the first-ever competition to create a vegan shoe with Beyond Skin and PETA. Editor JoJo Iles reviews long-established British brand Clarks and their footwear designs for Spring/Summer and guest journalist Charlotte Cavanagh takes a look at the retail winners and losers over the Christmas period.
ASOS/FashionCapital Stitching Academy
We’re pleased to see the ASOS Stitching Academy is constantly growing and going from strength to strength. We’ve welcomed another 10 learners this week!
Here’s tutor Leyla Mehmet teaching some of the new students.
The ASOS Stitching Academy is now taking applications for interest for 2014, if you’d like to find out more about the Stitching Academy, check it out here: http://fashioncapital.co.uk/Learning/stitching-academy.html
From Stitching Academy to M&S
Khadra first became involved in the ASOS Stitching Academy through an advertisement she saw on Fashion Capital. Khadra enrolled onto the course in July 2013. Completing the course 5 days a week for 6 weeks, Khadra was exposed to what happens in production in a real fashion, work environment. Khadra finished the course in August, and keen to get into fashion, kept in touch with Fashion Enter. After being introduced to the Fashion Enter Level 3 apprenticeship programme, it was clear that the production route of fashion was ideal for Khadra, and she began sending her interest over for roles.
Khadra was successful in getting to the interview stage, for Garment Tech apprenticeship with high street giant, Marks & Spencer. After 2 screening days and some tough interviews, we were delighted to hear that Khadra’s hard work had paid off and she was successful in getting an apprenticeship!
“I first heard about The Stitching Academy through the advertisement on the Fashion Capital website. I’m really grateful that I was able to get involved with the programme during the summer. I was able to gain experience in a factory environment which I had not previously been able to do. My time spent at The Stitching Academy has opened so many new doors for me which I’m very thankful for. I’ve now been given the opportunity to start an apprenticeship with Marks & Spencer which will allow me to gain vital in-house experience which I probably would not have been able to get at university. I would like to thank the tutors and everyone at Fashion Capital because without their support I would not be where I am now.”
New Membership & Mentoring Packages
Make 2014 the year you break into the fashion industry with FashionCapital’s latest membership and mentoring packages!
Aimed at business start-ups, emerging and established designers, the annual membership will assist you in every step along the way of running a successful fashion label.
For £199 (plus VAT) per year you can get a yearly membership, where you receive:
– One free mentoring session
– Discounted rates on sampling and production
– Members only access to FashionCapital.co.uk
– Promotion on FashionCapital.co.uk
and much, much more… for full details check out our membership packages here: http://fashioncapital.co.uk/Members.html
Award winning, industry professional and director of Fashion Enter, Jenny Holloway, is offering mentoring and industry guidance in our latest packages.
Offering mentoring in:
– Developing or reviewing a business plan
– Branding, marketing and PR
– Routes to market
– Product development
– Sourcing and production
Book in bulk, or just a one off! For more info check out full details here: http://fashioncapital.co.uk/Members.html
“I joined FashionCapital just a month ago and in that time I have had many mentoring sessions that have helped me enormously with my collection. I have a list of two orders, a new e-tail site ready and a soft and full launch date!”
Gütermann Threads Talk to our Level 3 Apprentices
Today Barry, from Gütermann Threads paid the Level 3 fashion apprentices a visit, to give a in depth presentation on Gütermann and thread types.
“For almost 150 years, the company Gütermann has been the sewing thread specialist for the clothing, shoe and leather industries, the technical textile sector and also for the end user.”
Barry spoke on the relationship between thread, needles and fabrics. Speaking about the causes of puckering, Barry then taught students 2 techniques to prevent this that they could use within their workplaces.
All topics covered are to help students in gaining knowledge and information for their portfolios.
Fashion Enter would like to thank Barry and Gütermann for their time and the interesting presentation.
Sample & Fabric Sale
Fashion Enter is holding a sample sale on Thursday 30th January.
Get your discounted fabric and clothing – perfect to save after the holiday spending.
Pop down and pay us a visit from anytime between 10am-4pm. (Cash only please!)
Youth Fashion Wandsworth Project
Fashion Enter have now set the brief for the Youth Fashion Wandsworth Project.
Young people aged 15-19 should apply now for a chance to be chosen for the scheme. Successful applicants will be taken on a fashion journey, with the chance to develop their skills in the design and creation of garments.
Applicants can submit ideas for garments that will be professionally made up, then styled and modelled for a photo shoot. The event will culminate in a high-profile exhibition at the Pump House Gallery in Battersea Park to show off the students’ work alongside that of top designers. The exhibition will reveal and celebrate the range of creative processes and skills involved in making the final garment that appears on the catwalk.
The project is the brainchild of the mayor of Wandsworth, Angela Graham, who has devoted her mayoral year to creating opportunities for the borough’s young people to succeed. She is working with the council’s arts and youth teams and with Fashion Enter.
To view the brief please click on this presentation
This Week’s Header – Carole Wadham Millinery
This week’s newsletter header features a striking, sculptural hat design by MA Millinery student Carole Wadham. Carole is now in the final weeks of her MA course and was required to professionally shoot her final designs. Editor JoJo Iles help coordinate the shoot which consisted of photographer Chris Daw, make-up and hair by Elle Hitchens and model Claire from Gingersnap agency. Thanks to all involved and good luck to Carole for her final assessment.
If you have a design, image, illustration that you would like promoted in our newsletter header then please contact jojo@fashioncapital.co.uk – images are selected at our discretion.
Boutique Pick of the Week
This week the legendary ‘Queen of Wrap’ designer Diane von Furstenberg opened her ‘Journey of a Dress’ exhibition at the Wilshire May Company Building in Los Angeles. Celebrating the four-decade-long legacy of her famous piece that “will always make women feel like the best versions of themselves”, the exhibition features 200 mannequins dressed in variations of iconic wrap design.
Channelling the DVF mood but in somewhat colder climes we have picked out this DVF Monique cardigan, a great layering piece made from a blend of wool, silk and cotton. The geometric pattern gives this practical piece some extra style points too.
Available at MatchesFashion.com
Until next time, have a great week,
All the team at Fashion Capital x
   
Special Recognition Award
The Fashion Studio – The Factory
Unit 14, Crusader Estate
167 Hermitage Road
London
N4 1LZ
0208 800 9979
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