NEWSLETTER 11 SEPTEMBER 2013 Dear all,
London Fashion Week commences this Friday and our team of journalists and photographers will be there to witness the latest collections for Spring/Summer 2014. Our newsletter header this week is illustrated by Naomi Austin – Fashion illustrator & Fashion lecturer at Cleveland College of Art & Design. Naomi has aptly chosen to illustrate designs by emerging LFW designer Claire Barrow, an ex-student of Naomi’s and hotly tipped as a name to watch. To view more of Naomi’s illustrations visit her FaceBook page click here
Kicking off London Fashion Week designer Maria Tukhas will be previewing some of her limited edition designs from her Inonectima label. Conceived by Maria while studying at Central Saint Martins Inonectima gives you the power to choose and to create from a range of key styles. Designed, made and screen printed in London. Inonectima is all about personalization and the empowerment of the consumer. Intrigued? The Inonectima London Fashion Week party will take place on Thursday 12th September at Whiskey Mist in Mayfair. Here is a little taster…
Click Here to Watch

On FashionCapital This Week

Collyer Bristow Solicitors discuss design right and copyright issues, we take a look at the new Hackney Fashion Hub development proposals and Caitlin Casey reports on the end of Primark selling via ASOS online.
Now Live – http://www.fashion-enter.com

You can now read all about our company and the services we provide – please take a look.
You can also review the company’s Terms & Conditions here
The Stitching Academy Coverage 
After a successful launch last week we are now beginning to see national coverage on our ASOS/FashionCapital Stitching Academy initiative.
Click here to see the Stitching Academy featured in The Independent
Click here to view the official launch images
Sonia Fernandez was one of the first to complete the Level 1 Stitching Academy course she comments:
“After receiving information about the course, I thought it was not relevant for my career progression. I was initially hoping to find courses that were more focused on design. However, Shanice, one of Fashion-Enter’s apprentices, encouraged me to attend and gave me advice. She told me that as a designer it would be easier for me to convey my design to someone else if I knew the basic principles of garment construction and stitching. Now, I could not agree more.
I had done some basic stitching in the past but nothing close to using industrial machines. Surprisingly I felt confident from the very first moment I sat in front of the flat bed machine. Thanks to Leyla’s guidance and support I achieved a level of confidence I never thought I could have. It was great having such an experienced tutor who would not only challenge me but also motivate me to improve and to go beyond my limitations and fears.
In six weeks we learned to use a flat bed machine, different over locking machines, cover stitch machine, button-hole machine and blind stitch machine. We were also trained on the maintenance of the machines; tracing and cutting patterns; constructing a garment and inspecting a finished product. Moreover, great importance was given to following the correct health and safety procedures in the workplace. In short, we were trained so that we could start working straight after the course.”

Sonia at the cutting table
Vote for Rebecca Torres 
We have been fortunate enough to work with some really fantastic designers over the years and naturally we feel extremely proud when we see them moving forward and doing really well in their careers. Rebecca Torres is a prime example her achievements so far include:
- Winner of “Best E-commerce Site 2013” at The BT Young Entrepreneur Awards with Youth Business Trust
- Nominee at The Scottish Fashion Awards 2012 “Young Designer Of The Year”
- In 2011 Rebecca was selected to design for Brand Alleys competition “Evening Black Dress” or “EBD” where she was part of 10 designers from the UK selected to design there interoperation of the EBD. Rebecca’s design was the best seller on the BrandAlley.com website.
- Rebecca was also Shortlisted for the Lloyds TSB Enterprise Awards 2012 and was given the award for “Highly Commended Business” Which was a great Achievement to be recognised within the business sector.
- Nominated as one of Vice magazines ‘Creative 30’, short-listing 30 of the most creative talents under 30 in the UK. Following up from this nomination Rebecca was selected as one of the top five designers to discover in 2009 by The Herald.
Rebecca Torres is now in the running for The Stylist / Triumph Maker’s Award; the winner will receive a £10,000 bursary fund to develop their business.
Click here to view the makers and vote
http://www.stylist.co.uk/home/microsite2/triumph/?page=competition
The Business of Fashion with FashionCapital and NatWest at The City Business Library – 3rd October

The Business of Fashion: inspiration, information and networking
Thursday, 3 October 2013 from 17:45 to 20:30 (BST)
London
Are you starting a fashion label, thinking about it or just need some ideas of how to make your business more successful for the future?
Hear a series of industry experts talking on a range of topics to help your label succeed in fashion today! We’re delighted to confirm that Caren Downie (formerly of Topshop and ASOS) will be speaking exclusively at this event.
Discover how the City Business Library and other organisations can help you:
Business Launchpad
CIDA – Cultural Industries Development Agency
Companies House
Craft Central
Fashion Capital
Intellectual Property Office
NatWest Bank
Portobello Business Centre
StartUp Loans London
Women’s Business Centre
Network with other like-minded people over a drink and Tsuru sushi.
Admission is £10. Places are limited so early booking is recommended.
Book online via: http://cblfashionoct13.eventbrite.co.uk/
Business Sense
The beginning of this month saw some important changes come into effect, please take note:
Employee Shareholders
The relevant section of the Growth and Infrastructure Act 2013 has come into force, which provides for a new category of employees called “employee shareholders”.
The original proposals were hotly debated as they progressed through Parliament and several changes were made. The legal position is now as follows:
• A company may issue a minimum of £2,000 worth of shares to the employee in exchange for the employee giving up certain employment rights. • Any gains made on the first £50,000 of shares are exempt from capital gains tax. • The employee must give no consideration for the shares other than entering into the agreement. • The company must provide the employee with a written statement setting out (i) the rights the employee will be giving up and (ii) the rights which will be attached to the shares. • The company must pay the “reasonable costs” of the employee taking independent legal advice on the offer of employee shareholder status. • The employee may not accept the offer for a period of 7 days after taking legal advice, and the agreement will be invalid if s/he does so.
In exchange for the shares, employee shareholders will give up the following rights:
• The right to claim unfair dismissal (except in health and safety cases, automatically unfair cases, or cases where the dismissal is discriminatory under the Equality Act 2010). • The right to a redundancy payment. • The right to request flexible working under the statutory procedure (save for employee shareholders returning from parental leave, who may make a formal request for flexible working within 14 days of their return to work). • The right to request to undertake study or training. • In addition, employees who partake in the scheme will be required to give 16 weeks’ notice of the date of their return from maternity, paternity or adoption leave rather than the standard 8 weeks’ notice.
It is still unclear how some aspects of the scheme will work in practice. In particular, there are no firm provisions setting out how shares will be dealt with if an employee shareholder ceases to be employed by the company. Further legislation may be introduced to deal with this question and we will update you when there are any further developments.
Collyer Bristow

Boutique Pick of the Week 
Rock your look at London Fashion Week this season with this hand-illustrated & screen printed, Claire Barrow leather clutch. Loaded with artisanal appeal this clutch bag is exclusive to online designer retailer Matches.com and costs £179-
http://www.matchesfashion.com
Until next time, have a great week,
All the team at Fashion Capital x
Fashion Enter Ltd – Ernst & Young Entrepreneur of the Year 2013 for the Social Enterprise category; the London and South region.

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