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NEWSLETTER
Dear all,
Newsletter 22nd May 2013
It’s great to see that department store Debenhams have put themselves forward and signed-up to the Equity code for the fair treatment of models in all their promotional and advertising activities. Terms include the likes of not using models under the age of 16 to promote adult clothing ranges and that models booked should not be under a UK size 8. Let’s hope more retailers follow suit.
On FashionCapital this week we talk to Muriel Piaser, The Ambassador of Tranoi Preview Paris about the prestigious show and her career. Paula Arkell-Waller takes a trip to the cinema and reports on the elegant flapper costumes littered throughout the latest adaptation of ‘The Great Gatsby’ while Ashleigh Kane takes a look at the latest penchant for punk.
Muriel Piaser – Ambassador of Tranoi Preview, Paris
20’s style in The Great Gatsby
River Island – One step closer to finding their apprentices!
Following the River Island interviews last week, River Island were so impressed with the calibre of the candidates they have now selected their top eight to conduct a second interview in their production department.
On 29th May the following potential apprentices will spend three hours in the River Island production department to see how they fit in and cope with the fast-paced environment:
Freya
Danielle
Leanne
Jade
Hayley-Jane
Devante
Sade
Beverley
A huge congratulations to the above for making it this far!
We will keep you posted on who makes the final five!
Job Post of the Week…Bonessi Ballerinas
We are a luxury fashion house based in London launching a new collection of women’s leather shoes. We are seeking a brand/PR manager to lead the co-ordination of the production of our first look book and subsequent photo shoots. The role will involve:
- Organising, managing and co-ordinating the production of the look book
- Brainstorming ideas for the look book with senior managers / business owners
- Understanding the look and feel required by the fashion house and the targeted audience, being able to reflect this in the ideas for the look book
- Have a strong network of photographers, models, make-up artists and stylists and put forward a recommended list of participants to take part in the shoot
- Briefing all participants of the shoot and outlining key roles and responsibilities
- Arranging the shoot and managing it on the day
The successful candidate will be a hard working individual with the ability to work independently and lead the production of the look book and subsequent photo shoots, involving senior management and owners of the business when required to obtain feedback on ideas.
The successful candidate will possess the following skills/experience:
- Knowledge and experience in the luxury fashion industry
- A professional approach to all projects and tasks
- Organised, well thought out and a good decision maker, with the ability to manage workloads to meet deadlines
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- The ability to think laterally and problem solve A confident and motivated manner – confidence to manage people on the day and be responsible for the outcome of the look book
- Relevant industry contacts including photographers, models, stylists, make-up artists and PR agents
- Innovative and creative
- Experience of producing a look book for a luxury brand
If the candidate is successful there will be a part time opportunity to work as the brand/PR manager for the fashion house.
If you believe you have the required skills and are available for work immediately, please email your CV and a cover note to contact@bonessiballerinas.com
Bromley Fashion Week
Monday 20th May saw the first day of Bromley Fashion Week and FashionCapital kicked off the series of week long activities and events with the ‘How to Design a T-shirt’ workshop.
The team from the Fashion Studio took centre stage in the Glades Shopping Centre in Bromley Town centre to demonstrate the design process of making a T-shirt from start to finish.
Members of the public could see first hand each stage of producing a garment from creating the pattern to cutting the fabric to stitching the pieces together and by the end of the workshop even walked away with a custom made free T-Shirt! For any budding fashion designers this was a fantastic experience as it really demonstrated exactly what goes in to producing a garment from initial concept to the finished piece. Over 50 T-shirts were made live and given away.
‘The launch of Bromley Fashion Week was extremely well attended! We were hosting a ‘How to Design a T-shirt’ workshop and we had the talented team there of Leyle, Beth, Gonul, Ewa, Kristen, Jenny Beth and Jenni Sutton explaining the Design Life Cycle. Without doubt the public loved seeing their garments being made in front of their very eyes using the industrial machines that we had brought over for the day. Credit to the team at Intu for such an innovative way to start the week long event.‘
Following the workshop and after receiving their T-Shirts here are just a few comments:
‘Very interesting and informative.’ Denise Johnson
‘Lovely design, very happy.’ Tina Slater
‘Really lovely, thank you.’ Mrs E Simms
FashionCapital and London Model Academy ‘Walk the Walk’ at Bromley Fashion Week
On 24th May FashionCapital and London Model Academy will train budding catwalk models in an intense one-hour modelling workshop. There will be a photographer on hand to capture each pose and a professional model to show you exactly how it’s done!
The workshops will take place throughout the day from 10.00 – 11.00, 13.00 – 14.00 and 15.00 – 16.00, outside Primark in Bromley town centre.
Fashion-Enter Apprentice of the Year!
Fashion-Enter is now the leading training provider in Britain for the Fashion and Textiles Level 3 and 4 programme.
As a result Fashion-Enter has directly employed six apprentices:
Abbie Godbold
Danielle De Souza
Kristen Lucas
Shanice Godwin Samual
Shannon Lloyd
Zoe Barrow
As part of Fashion-Enter’s on-going commitment to the apprenticeship programme we will hold an in-house ‘Apprentice of the Year Award.’ Managers nominated their candidates and as we are approaching the end of year seven results will be announced next week.
We wish each candidate good luck.
It’s going to be a hard decision!
Next Week…Turkmenistan
FashionCapital will head to Turkmenistan next week to participate in the Turkmen of Textiles event from 1st – 3rd June. We are delighted to be representing contemporary ladieswear label Belles of London as well as promoting British designer talent and making connections with the fashion and textiles industry in Turkmenistan.
CrystalCups at Mind Body & Spirit
PR Dispensary client CrystalCupsLingerie will be debuting at their first exhibition: Mind, Body & Spirit this weekend. Mind, Body & Spirit is a feast for those into holistic health & treatments, spirituality, meditation, yoga and much, much more. If you fancy coming along then the event is on from Friday 24th May until Monday 27th at Earl’s Court and you can find CrystalCups on stand C23 in between The Chill Out Zone and the main stage.
The launch brand have a special offer for those that purchase at the event with 20% off the RRP plus a lovely gift box, with a free crystal bracelet carried in a free organic cotton CrystalCups tote bag.
Belles of London Bag a New Stockist
British brand Belles of London can now be found at Mania Mia boutique in London…
Founded by sisters-in-law Anoosheh Omidi and Katya Shestakova the boutique centres on labels that are sustainable, often organic or made in Britain.The boutique situated at the Fulham end of the New Kings Road also doubles up as an art gallery and events space.
Produced at The Factory in North London Belles of London works with a rotation of young designers to combine unique styling details with commercial appeal. At present Beth Davy-Day heads up the design department of the brand and Mania Mia will stock pieces from the Belles of London ‘Ultimate Dress’ collection.
Mania Mia, 307 New King’s Road, Fulham, London, SW6; maniamialondon.tumblr.com
Boutique Pick of the Week
Embracing all that is handcrafted and unique Ette London cleverly re-form vintage silk scarves into flattering, sensual tops toughened-up and finished with leather straps and metalware. This vibrant 1950’s print scarf entitled ‘Maya’ is a part of the ‘Abstract Arts’ collection from designer Collette Hynes.
One-off size small available to view and buy via http://www.ettelondon.com
Until next time, have a great week,
All the team at Fashion Capital x
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