NEWSLETTER Dear all,
With less than a month to go, the London Garments Expo in association with PROFILE is on course to be the trade event of the season! Take a look at some of the recent activity!
Chapeau Nairi sponsors catwalks for 2012!
We’re delighted to announce the arrival of bespoke milliner Chapeau Nairi!
Nairi Martirosyan, designer and owner of Chapeau Nairi, will be supplying bespoke hats for the catwalks at LGE this August and we can’t wait to see her collection live on stage!
Take a sneak peek at some of her amazing designs on her website:
www.chapeaunairi.com

Art Couture Painswick joins the LGE Gala!
With the gala all set to go, we couldn’t be happier with our recent partnership with the wearable art festival Art Couture Painswick!
“We are thrilled at the opportunity to present to the London Garments Expo the work of the extraordinary designers who enter the Art Couture Painswick competition. We believe that this will prove to be an exciting and stimulating partnership.”
Frances Day, Art Couture Painswick.
Be prepared for an amazing collaboration with the ACP designers, plus a surprise performance by the ACP Body Artists! Don’t miss out!
www.acpfestival.co.uk
We are really excited to welcome the backstage team to this year’s event. With years of experience between everyone, the catwalk shows and models are sure to look amazing. Read about the new members of the team below:
Lola Royle, Stylist:
Lola Royle firstly achieved a diploma in Professional Styling at the British College of Professional Styling before assisting fashion and celebrity stylist Jillie Murphy. Lola has styled celebrities such as Fiona Phillips, Karen Brady, Jane Seymore, Lulu and Sandy Shaw, working regularly with Jillie and the Woman and Home Magazine team.
Lola works closely with Cotswold Style magazine, styling their monthly fashion pages, whilst also styling for up and coming music artists for a London based record company. Lola is a creative and imaginative individual who loves to blog about up and coming events, fashion trends and anything else that inspires her; she thrives in helping people to establish their own identity and style.
In December 2012, Lola Royle was the winner of the ShopStyle Online Stylist Award, where she styled at the Clothes Show Live. She has since created her very own fashion and styling blog to share her views on the latest fashion news and trends, her one off vintage finds and styling tips.
Lola also offers personal styling services including colour analysis, wardrobe consultation and personal shopping. With her vintage and charity shop knowledge she thoroughly enjoys advising individuals on how to add a little vintage uniqueness to their wardrobe.

Mert Degirmendereli, Choreographer:
Originally trained at the Italia Conti Academy of Theatre Arts, Mert is strong in various styles of dance including hip hop, jazz, commercial and lyrical. Mert has worked closely with famous writer Mark Ravenhill and has danced for Yolanda Be Cool, Pixie Lott and Marcus Collins. He has worked alongside Roger Lloyd Pack and Summer Strallen, making him a confident dancer, performer and choreographer. As well as being a professional dancer, Mert owns his own fashion photography company M.A.D LONDON and is himself a fashion designer.
Damien Wolf, Head Make-Up Artist:
“The art of make-up has been a lifestyle and a profession for me for the last 10 years. There are very many things that this industry has taught me but the two that truly stand out are being unique and personal.“ Damien Wolf.
In the last 10 years Damien Wolf has excelled in the art of make-up, leaving a mark in the fashion industry. Damien has worked with famous photographers such as Imperia Staffieri, Lou Denim, Stephen Burridge and Chrissie Hall. For the first few years of his career he worked in Paris and since moving to London he has worked his way up with clients such as Roc, T LeClerk, Remedy Magazine, Chaos Magazine and Roussilland. Damien Wolf has also worked closely with designer Nico Diddonna and On Aura Tout Vu.

Southampton Solent, Make-Up Team:
Mixing industry experience with vision and passion, Southampton Solent proudly runs one of the most successful make-up and hair design degrees in the UK. Graduates from this degree combine high-level creativity with passion, whilst gaining expert knowledge from true industry professionals; going on to work for the likes of London Fashion Week, IMATS, Free Range, Illamasqua, Mistair, ITV, Stella McCartney, Sky, Eastenders, Brighton Frocks, Hollyoaks, Topshop and Dazed & Confused.
Meet one of the designers…
Italian-born, London-based Arianna Cerrito is the first designer to create luxury dresses and handcrafted jewels made for each other, which yet can be worn independently of one another. In the process of designing and making each jewel piece, Arianna takes inspiration to give shape and movement onto the garment and to “leave a memory” of the jewel on the skin once the garment is worn without the jewel. In addition, her jewels are conceived to make a strong yet feminine statement on the woman’s body and to ‘change shape’ according to the wearer. The exclusive styles create a wardrobe of collectable ‘wearable art’ pieces; each item is part of a limited edition collection with acertificate of authenticity. www.ariannacerrito.com

Goody Bags!
For the Profile Gala show we have some very exciting goodies for our guests!

Yardley London

Skin Health Spa

Jelly Belly

imPRESS Nails

Diva Scribe Magazine
Pattern Cutting course at The Fashion Studio
The beginners pattern cutting courses for flat patterns will commence at the Fashion Studio on Saturday 15th September.
Beginners will learn how to make a size 10 dress block and toile from start to finish, taught by leading industry expert Desiree Koster who has previoulsy worked for Biba and Bruce Oldfield
Following the beginners classes there will then be in intermediate class every saturday for five weeks
If you would like to enquire about costs please email jenni@fashion-enter.com

Embroidery courses at The Fashion Studio
FashionCapital is delighted to announce it will soon be offering embroidery courses covering thread work, bead work and 3D embroidery to create wearable art!
Using a combination of traditional and contemporary techniques to create beautiful pieces of art to wear, display or put to practical use however you want. You can customise garments, accessories or furnishing.
On the course, students will be introduced to the various media available and work with their preferred options across the five weeks of the course. They will learn to work from concept to product using thread, beads, stones, metals, crystals or textiles to create unique embellishments for items of their choice.
Each student will choose a concept/project and with expert guidance, develop it from idea to product. They will receive a personalised handbook created for them incorporating their learning on the media and project of their choice.
Please email jenni@fashion-enter.com for more details on dates and costs
The Latest from FashionCapital’s PR Dispensary…
We are just two days away from the Henry Hunt Catwalk Show & Summer Party and founder & head designer Phoebe Garlick has been talking to local press about her label and the event. The team at FashionCapital wish her a successful night – here are some links to pre-show coverage:
Somerset County Gazette
The Best Of
Fashion PR

There are just a few VIP tickets left so if you would like to attend the Henry Hunt Summer Show & Party visit: http://www.henryhunt.co.uk/vmchk/GiftVouchers/V.I.PTickets-SummerShow.html

Post show images and news to follow.
We’ve had quite a few enquiries with regards to the Press Release Service that we offer so here is the low down:
What the PR Dispensary can offer you…
+ A professionally written press release, beautifully laid-out with your logo and key images to offer visual, as well as, informative appeal. Saved in both word/e-mail and PDF formats.
+ Distribution of your press release to 40+ trade and consumer press contacts specifically targeted in line with your core market.
+ Follow-up e-mails / phone calls to chase for coverage, image requests, interviews etc.
The PR Dispensary is offering this business building press release service for:
FashionCapital Members £299 plus VAT
Non-Members £399 plus VAT
Top Tip: – your press release needs to be visually striking as well as informative to compete for journalists/editors and stylists attention. It is always advisable that you have a good selection of press images ready to go – shot on a model and/or as easy-to-use cut out images against a white backdrop. Save your images as 300dpi j-pegs so that they can be used and sent out as and when they are needed.
To create product awareness and press coverage with the PR Dispensary service contact JoJo via jojo@fashioncapital.co.uk
JoJo has worked with many publications over the years including: Harper’s Bazaar, Vogue, Draper’s Record, The Guardian, The Telegraph, Drama Magazine, Boutique Magazine, iD, Dazed & Confused, Attire, Fashion Extras and Women’s Wear Buyer.
Please note that JoJo will be away on annual leave until 20th August and she will answer any enquiries on her return.
PR Dispensary @FashionCapital
jojo@fashioncapital.co.uk www.fashioncapital.co.uk

Rebecca Torres in Vogue.com
We are delighted to see one of our designers, Torres, in Vogue this week!
Take a look here

Collyer Bristow is pleased to be able to provide general legal guidance for FashionCapital users
We are often asked questions by those who are just setting up in business , or who have set up and have queries they would like answered—often these questions are fairly similar in nature and include the same themes… This is the first of a series of questions and short answers and comments which we hope will be useful. As always we confirm these notes are for general guidance only — when in doubt please seek specific advice.
Paper trails.. the key to the rest of it …
If you take only one piece of legal and common sense advice (which might also save you a lot of time, money, aggravation and stress) away from these comments then it is this. Each time you agree to do –or not to do– something, so agree to buy, sell , rent , lease , hire, fire, enter into a contract , cancel a contract, etc., keep a note .. so easy to do , but so easy to forget to do…below we mention some examples of why this is important
Click here for full article

House of Fraser
House of Fraser will be holding their second stage interviews for the four final candidates this Friday
Congratulations to Chloe, Sannita, Karen and Nana. Good Luck with the next stage!
‘I think this is a fantastic opportunity, as it is the perfect job opportunity for me. Fashion Enter’s apprenticeship programme is fantastic and they have been beyond helpful in getting me to this stage, can’t thank you enough!’ Chloe

Summer Uni Barking
The Summer uni in Barking this year has been a fantastic success!
‘First off thank you for finding the energy and making the time in your busy schedule to host the girls over this fortnight. I had a look through your website and I can see that you are extremely busy, so I am delighted to see that you make time to pass on your talents to the young, they really need more positive role models like yourself.
When you get a chance please send me the name of the person that I can write to at the council so that I can provide valuable feedback on the positive contribution that you and your organisation are making to the children’s lives in the borough.’

Models wanted for Fit Session
High street retailer Topshop is looking for a 5’6 size 14 and a size 16 fit model for a one off opportunity. If you are a size 14 or 16 and would like to take part please email jenni@fashion-enter.com for further information

Boutique Pick of the Week
Channel your inner sporting goddess with these cute cotton shorts by Henry Hunt. The sport luxe trend is big this season, on and off the catwalks, and the fabulous hot pink will inject a flash of colour into your summer wardrobe. The beautiful lace detailing on the pockets make the shorts slightly smarter as well as providing a feminine twist. Wear with a white t-shirt to really make the colour pop and with flats to really work the smart/casual look this summer. The shorts are available to purchase for £42.00 from the Henry Hunt e-boutique on the FCB Boutique.

Until next time, have a great week All the team at Fashion Capital x
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