NEWSLETTER
Dear all,
New Members seminar – How to Succeed in Fashion Today
Spaces for the How to Succeed in Fashion Today seminar taking place on 7th February at the Fashion Studio are filling up fast and with membership costs still at £150 plus vat until 1st February now is the time to join up and book your FREE place! This all day seminar is targeted at all new members of FashionCapital and those who are thinking about joining. It provides a unique opportunity to not only meet with the team and understand how your membership works with all the different services available but there are also a series of industry experts presenting on a range of topics aimed at ensuring you and your business succeed in fashion today.
For this seminar we are delighted to welcome back Production Specialist Nigel Rust, who also runs further fashion business workshops with FashionCapital and Adele Cooke – an experienced Business Doctor, Mentor and Coach who specialises in providing expert advice and guidance to Start-ups, growing Small and Medium Enterprises and large established organisations. Further guest speakers include Marlena Woodford, a Fashion and trends lecturer, analyst and consultant who is Managing Director of Inspiration Trend Analysis Ltd.
To book you place or request further information please email jenni@fashion-enter.com
PR Dispensary Service
Fashion Enter PR Agency is delighted to announce it is now representing country clothing label Henry Hunt. Established by Fashion Student Phoebe Galick in 2009, Henry Hunt encapsulates the practicality of her countryside upbringing with the high fashion touches, styling and eccentricity of London. Using locally sourced woven fabrics where possible; classic cuts and traditional fabrics make Henry Hunt pure British attire. Fashion Enter is looking forward to working closely with the brand to maximise exposure to consumers, press and media.

The PR Dispensary Service is discounted for all members of FashionCapital and aims to get designers noticed and featured in the media focusing on trade, consumer and online.
Jenny Holloway, Director of FashionCapital says ‘The power of press and an amazing press release can not be underestimated for fashion designers especially in the current climate! That’s exactly why we have revamped our PR Directory to offer a quality service that’s affordable. 2012 is here and there are always opportunities available – now with our PR Dispensary designers can razzle and shine!’
For more information, prices and the terms and conditions please contact Adriana Panas-Webb on adriana@fashion-enter.com or 0208 462 9620
The Collection

Monday saw the final model casting for The Collection’s next show – over 70 models came to the two casting days overall and decisions were tough!
The Collection’s guestlist is also shaping up nicely with model scouts, celebs, press and buyers! Space is running out to reserve tickets!
Redken is sponsoring hair whilst Pakes Cupcakes are providing the event with a divine selection of cakes! On top of this VnC cocktails in every goody bag this event is going to be one to remember!
If you are interested in attending The Collection Winter Wonderland or would like more information about the event please contact jemima@fashioncapital.co.uk
FcbBoutique.co.uk
This week sees the creation of UZERA’s new online boutique. Launching soon the stores homepage is looking very slick now that the design work is complete.

If you are interested in having your own online store template with FashionCapital.co.uk please contact jemima@fashion-enter.com
Creative Designs
Creative Designs New £99+VAT package has proved popular resulting in many enquiries and interest from designers as well as other lifestyle brands. If you are interested in FashionCapital’s Creative Designs refreshing your branding, creating a new logo or with help starting from scratch please contact jemima@fashioncapital.co.uk

Workshops and Seminars

Bath Boutique
The last few days here in Bath have been very cold, but it hasn’t stopped the faithful and hardened shoppers in making the trek into the city and purchasing Jean Pierre Braganza knits and coats as well as those chunky, stylish and warm knits from Peregrine & Goat! The ecclectic & stylish mix of fashion treats from the British Designers @ FashionCapital Bath was a welcomed haven from the cold!
We are excited to be in receipt of some new Lall London tops, tunics and tees. All of which have been brilliantly detailed and embellished with sequins and beads! Any of these items will look fabulous with your favourite pair of jeans or trousers! All items are priced between £30-80.00! Come on in and grab yourself a beautiful and stylish bargain from Lall London!

‘The Reality of the Fashion Business Today’ at Bath Spa University
The FashionCapital Industry Seminar ‘The Reality of the Fashion Business Today’ was held on Monday 16th January 2012 at Bath Spa University’s Art and Design site, with our very own Jenny Holloway and JoJo Iles, manageress of the FashionCapital boutique ‘British Designers’
After a hiccup courtesy of the London Underground Jenny arrived just in time to candidly talk to a range of fashion design and business students from Bath Spa University and the City of Bath College. Thanks to Bath Spa Uni the seminar was held in a state of the art lecture theatre at the Sion Hill, Art & Design campus.
Jenny began by asking the students if they ‘would like to run their own business?’ And a good majority indicated that they did. She followed by asking ‘what areas of the industry they were interested in?’ which helped her tailor the seminar and the information she discussed. Keeping the talk informal and personable Jenny opened with her career story to date and then continued into the current state of the market and key points such as fast track fashion and local manufacturing to smaller buys and the growth of the e-tail market.
The seminar which lasted just over an hour included valuable information for creative, technical and business students. Ending with a Q & A session the feedback from those attending was extremely positive and Jenny is now looking forward to collaborating with JoJo again in March – this time as a panel guest on the ‘Bath in Fashion – Fashion Your Future’ careers advice forum.

Until next time!
The team at British Designers @ FashionCapital Bath x
Request for Clothing and Footwear Brands!
Following the huge success of the past few seasons at The Jewellery Show. We are again looking for stunning clothing and footwear brands to be involved with the two Catwalk shows at the NEC, Birmingham. Dates are 1st Feb – 9th Feb. One show is Jewellery and the other show is the Accessories show.
The Jewellery show is held at the largest Jewellery/ Accessories show of the year (Springfair and Autumnfair) to be held in the UK. We show case some of the most popular high end jewellery/accessories brands, so we look each season for clothing to suit these brands. See click here to view some images from the last few shows.
All CLOTHING brands involved have received some wonderful catwalk imagery for them to put on Blogs and websites. During the catwalk show the audience and press are given a printed program which will also include credits for all the clothing suppliers. Once the show is up and running we also include the credits online – To view last seasons page – click here
We are working on Springfair this season, so looking for fresh and vibrant clothing with a Spring Summer feel. Although we are happy to loan from previous collections as long as they work with the briefs. We have scenes that will cover the following styles; Evening-wear, Day time maxi dresses, Beach side glam – Black and white swim wear, Androgynous blazers, Lace, Small floral prints, Vintage satins.
If you would like to be involved with the shows this season (it is free to be involved), please do drop Siouxsie an email on info@siouxsiestylist.com as soon as possible and send over look books or images of the collection, that you would like Siouxsie to call in from.
The next step will be that we will arrange to get product up to Birmingham and then we will return all products borrowed by the latest 12th February.

Gabriella is…
FashionCapital, Made in Chelsea’s Gabriella Ellis and House of Hannigan have come together to launch Gabriella’s debut fashion line “Gabriella is…”. Gabriella and HoH’s Christopher O’Reilly have worked closely together to co-design the collection due for release in April 2012. Gabriella has described it as “Very Funky, Very Edgy, Very Me.” With the newest member of the team Lisa McCabe starting her internship on Monday of last week production is in full swing. For full details please Click Here.
Watch This Space !!

Boutique Pick of the Week
This gorgeous bag by Heidi Mottram is made out of feather light eel skin which is 150% stronger than cow hide. Eel skin gets softer and suppler with use and doesn’t watermark like traditional leather, making Heidi Mottram’s products perfect for British weather! It is also a by-product meaning that the eels were not killed for their skin. The variations in colour and markings capture the natural beauty of the eel, making each eel skin accessory distinctive and one-of-a-kind, enhancing any outfit with style and panache. This Sea Lilly bag is £260 and there is a fabulous 25% discount off all Heidi Mottram bags ad purses until the end of January so get yours now! Heidi Mottram’s collection is available from FashionCapital’s British Designers @ Bath Boutique.

Until next time, have a great week All the team at Fashion Capital x
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