NEWSLETTER
Dear all,
We are changing!
Here at FashionCapital we are constantly reviewing our functions and our performance
As a genuine not for profit company we pride ourselves on being the best we can but we are also a victim of the cutbacks with funding regimes and I turn this affects the services we can offer
At the moment our membership is £399 plus VAT however members receive a lot of support for that yearly figure with information and advice on tap when required
FashionCapital is therefore giving two weeks notice that there will be amends and changes going forward as of end September 2011 that will also be reflected in the price charges for membership
An internal review is currently taking place examining all sections of the membership offer and as of end September a new membership will be in place with reduced services and a reduced price
Existing members holding a full membership will be still be valid until the expiry date of the full membership
Onwards and upwards!
In the Press!
This week we have been all over the press with some fantastic pieces in leading national publications which is great exposure for not only FashionCapital but also our designers. Take a look:
Profile
London Confidential

EBD Competition with BrandAlley
The Times


Review the rest of the EBD press here which includes Drapers, Cosmopolitan, Yahoo, FashionBite and much more!
FashionCapital at WorldSkills 2011
WorldSkills London 2011 will be the world’s largest, international skills Competition with young people from across the globe competing to be the best of the best in their chosen skill.
Taking place at ExCel London from 5-8 October 2011, 150,000 expected visitors will see 1,000 Competitors from more than 50 countries/regions competing in 46 skill areas over four exciting days of Competition. Visitors can ‘Have a Go’ at dozens of skills ranging from electronics to plumbing, web design and fashion to cabinet making.
FashionCapital will be there with:
How to be a…..Fashion Designer
‘Have you ever wondered how a fashion garment is ever designed and created? Well now you have to chance to see the entire Garment Life Cycle and also have to chance to design for celebrity Lauren Goodger (The Only Way is Essex).’
All visitors will have to do is review the design process at the Fashion Capital stand and then obtain a design template and sketch away! Each entry will be posted on the design board and on the final day Lauren Goodger will be attending the World skills exhibition to select the winning entry!
Watch this space!

Clothes Show Live – 2011
Each year FashionCapital takes up to 20 stands at the world’s largest fashion and beauty event that is Clothes Show Live. This year will be our fourth year running and we are delighted to announce that a very special guest will also be selling her debut collection in the FashionCapital boutique!
Lauren Goodger from the hit TV show The Only Way in Essex will be selling her range she is exclusively developing with FashionCapital. The collection will be sold on one of our stands and will be showcased on the Image Catwalk in Profile. This is fantastic news as will drive serious traffic to our area, especially on the days Lauren will be making a guest appearance.

This year we have negotiated a fantastic deal with Clothes Show and can now offer members to FashionCapital a huge 25% discount off the original price of a stand. Not only this but we have also reduced the rate of one stand by £100 on last year’s price!
This is what you can expect when you take a stand under the FashionCapital boutique:
- Logo and web link on the Clothes Show Live website – which in 2010 received over 500,000 unique users in the 3 months run up to show.
- Opportunity to run a competition online – with option to data share
- Opportunity to discuss becoming ‘’Exhibitor of the week’’
- Opportunity to supply product for ticket incentive
- Opportunity to place product in VIP and Competition goody-bags
- Opportunity to leave press packs in on-site press office
- Opportunity to become involved in with Clothes Show Live social networking sites
- Contact with the PR agency for further marketing opportunities
So to sell and showcase your designs at this huge consumer event please contact jenni@fashion-enter.comimmediately as stands are filling up fast!

Trends
On 8th November FashionCapital will be attending the UK Li Edelkoort/ Trend Union Colour, Fashion and Lifestyle, spring summer 2013 trend presentations entitled Bliss. Members only will then be able to review detailed trends including mood boards, colour palettes and working drawings for four stories for S/S 13. An absolute must for all designers!
In the mean time members can take a look at the A/W 12/13 trend Fabulous Forties here

The latest from British Designers @ FashionCapital Bath
Last Thursday Milsom Place invited women a unique ‘Dress to Impress’ event; an evening soiree to browse the latest collections while enjoying wine, nibbles, goodie bags and mini-treats. Here at British Designers our resident make-up artist extraordinaire Sophie Bee demonstrated the latest modern-60s look while new label Masato took centre stage with an exclusive selection of designs. Masato Jones currently assists Giles Deacon as well as working for Ghost and is tipped as one-to-watch over the next few seasons. Now into his second collection Masato’s 10-piece capsule collection is now stocked in Bath and some designs are exclusive to the boutique. Check out our Masato window and his designs as worn by Emma! Thanks to Sophie Bee, Shoot DHS, Tim Baker, Bert’s Photography and Emma Ewer for a fun evening.
We have been closely following the New York shows online and look forward to the London Fashion Week action due to kick off this week. Boutique designers on show include: PPQ, Jean-Pierre Braganza, Christian Blanken, Bora Aksu and Hemyca.
More from Fashion Week next time.
The team at British Designers @ FashionCapital
14 Milsom Place
Bath BA1 1BZ.


Creative Designs
Creative Designs can rebrand and revamp your company image as well as helping new companies create their look for the first time. If you are interested in Creative Designs creating the branding for your company and would like a 20% discount please emailCreativeDesigns@fashioncapital.co.uk – for more information click here:https://www.fashioncapital.co.uk/Services/CreativeDesigns.html
The Collection
The Collection will be returning to London to wash away our fashion week blues – we are looking for designers to be involved in this show which will be taking place in a top Mayfair nightclub – although a date is as yet unconfirmed we are looking for designers to take part. If you are interested in showcasing in this industry and consumer facing event please emailjemima@fashioncapital.co.uk
To see coverage of previous shows please click here : https://www.fashioncapital.co.uk/Industry/TheCollection.html

London Fashion Week
FashionCapital is present every season at London Fashion Week and this year is no different! From Friday there will be a team of journalists bringing you constant news, shows and gossip from the catwalks. Show coverage will be available here:https://www.fashioncapital.co.uk/Industry/LondonFashionWeek.html
For trend ideas, catwalk shows and after party gossip keep your eye onFashionCapital.co.uk.
The team of journalists will include:
Jenni Sutton – FC editor Jemima Daisy – FC Creative Sannita Hanncock – Regular Contributor and Browns Intern Emma Westbrook – Journalist Jennie Thompson – Recent FC Intern Kelli Simpson will also be there to spot trends for our members only trend predictions.

The Showroom Terms and Conditions
Can all members please ensure they download and read the Terms and Conditions for The Showroom from here:
Terms and Conditions
Boutique pick of the week
This week’s pick is this bright Flamingo necklace by Le Ju. This statement piece is a must to brighten up any outfit, or why not make it the centre piece! Made from vegetable ivory it provides a sustainable alternative to elephant ivory and is comparable in both hardness and colour. The necklace was £89- and is now on sale at £53.40 at British Designers @ Fashion Capital in Bath. Keep the tribal trend alive this season by getting your hands on this colourful bargain!

Until next time, have a great week
All the team at Fashion Capital x
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