NEWSLETTER
Dear all,
Profile – Save the Date – 10th November 2011
The Profile fashion event is returning this year to celebrate its 10 year anniversary! Since its conception in 2001 Profile has seen a hotbed of designer talent take the industry by storm and this year it could be you!
Profile is set to take place on 10th November in the Soane Hall of One Marylebone where it will showcase the industry’s rising stars across ladies, men’s and accessories to an influential audience of press and buyers. Widely considered as the industry bridge between the new faces of Graduate Fashion Week and the names of London Fashion Week, it is an exciting opportunity to see the ones to watch hit the catwalk.
If you are an up and coming designer this opportunity is not to be missed. Download the expression of interest form here and please email to jenni@fashion-enter.com where you will then be notified of the screening day where you will need to present samples to a panel of judges. Good luck!

Calling Menswear Designers for Profile!
FashionCapital is delighted to announce an exciting new collaboration with leading departmental store Debenhams.
We are looking for ten UK up and coming menswear designers to be put forward to showcase at the Profile fashion event.
Debenhams will then select two of these designers at Profile to preview a small eight piece collection at two Debenhams stores.
We are taking expression of interest forms now so if you are a menswear designer please express your interest here and return to jenni@fashion-enter.com and updates with follow on how to apply!
Debenhams has been with the philosophy and ethos of Profile from the very beginning in 2001 so it is fantastic to gain their involvement and support for Profile in 2011!

EBD Design competition with FashionCapital and BrandAlley
The deadline for the ‘Evening Black Dress’ competition with BrandAlley is looming with the final date for entries the 11th July!
However we have just been notified that BrandAlley would like to hold a pre selection meeting with their Senior Management as only the best will do!
Entries now need to be submitted to lynsay@fashion-enter.com by Friday 8th July for an online screening. BrandAlley have an enormous press and PR budget behind the EBD competition and nothing is being left to chance!
BrandAlley has secured coverage in a number of leading so the finalists will receive this exposure as well as securing orders in their exclusive sale on BrandAlley in September!
So submit those illustrations, line drawings or photographs – the sooner we receive your entries the better!
Take a look at the latest entries here and vote for your favourite!

The Showroom updates
Rous Iland
Rous Iland meeting was on Monday and went well, we are looking for more premium Womanswear designers for a second meeting with them soon. Please email lynsay@fashion-enter.com if you would like to be considered.

Topshop
Topshop has selected the designers that they are most interested in. We are awaiting on further feedback which we will relay back to the designers involved.

The Collection Summer Sizzler
This Friday 8th July sees the return of The Collection at Studio Valbonne! The FashionCapital and Edge Models event has taken London’s top nightclubs by storm showcasing the hottest rising stars in the world of fashion and modelling and this time the show is set to be a scorcher in one of London’s biggest, plushest nightclub!
Make sure you don’t miss out on this unforgettable event, to be added to the priority guestlist please email :Jemima@FashionCapital.co.uk
To purchase the last few VIP tickets head to http://thecollectionshow.co.uk
More info : https://www.fashioncapital.co.uk/Industry/TheCollection.html

Clothes Show Live – 2nd – 7th December 2011
Clothes Show Live, the UK’s largest fashion and beauty event, returns to Birmingham’s NEC from 2-7 December 2011, with one main aim: to Keep Fashion Live. As well as being a spectacular shopping experience, with a choice of over 500 leading fashion and beauty brands, this year’s show enforces the notion that fashion is a shared, interactive experience not just a quick sprint around the high street on a Saturday morning. From live catwalk shows, live performances and live demonstration, Clothes Show Live is back with a bang.
You could be a part of all this selling and showcasing your designs to a huge consumer audience of over 180,000 and what’s more FashionCapital is delighted to announce it has negotiated a fantastic deal enabling us to offer you a huge 25% discount off the original price of a stand! Not only this but we have also reduced the rate of one stand by £100 on last year’s price!
Download booking form here and return to jenni@fashion-enter.com

Bath Beach Bodies…British Designers @ FashionCapital Boutique
This week at the boutique we have been all about holiday & beachwear. As seen in the latest issue of Bath Life magazine Paolita leads the way in the swimwear stakes with its curve enhancing swimsuits featuring cut-away sections and vibrant paisley prints. Rhys Ifans was clearly impressed as he brought Anna Friel in to try on most of the Paolita range. She ended up buying the Odalisque swimsuit and the Cupid’s Kiss bikini as well as the Ash one-shouldered dress by Tramp in Disguise – very Ibiza rocks!


New in at the boutique we have a capsule collection from ‘Rainbow Winters’, designed by Amy Winters all the pieces feature specialist inks which change colour on reaction to sunlight and water. Also just in are some incredibly glamorous evening frocks from Danny Tang and Goat London are set to return to the boutique this coming week. We look forward to having them back.
We currently have some great reductions in-store on designs that you definitely won’t find on the High Street. Tomorrow we will be shooting Joshua Riches (competition winner) capsule collection in collaboration with ShootDHS Models and we’ll share the results from that next week.
If you support what we and FashionCapital provide for up and coming designers then please sign our petition so that we can remain in Bath. We are currently under threat from Bath & North East Somerset Council imposing crippling business rates on our not-for-profit business. We need to keep diversity and new talent alive please sign our online petition, it takes seconds, thanks in advance.
http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977
The team at British Designers@FashionCapital Bath
Bespoke Accessories designer for Collaboration!
Anwuli Mordi-Anenih, formerly designer at AnyiMordi Shoes (London) launched her own fashion accessories label, QAMIN in 2006. She has traveled round Italy extensively, working with artisans at factories which offer the best hand-made shoes and along the way garnered solid & practical experience of footwear and fashion accessories production.
Following her decision to spend time in Nigeria, she has had her more recent creations featured in various Nigerian magazines such as WOW, Elan, Genevieve and Total Woman to name a few. She has also generated major online interest on sites such as onenigerianboy.com, as well as on Facebook (QAMIN the shoe making factory).
QAMIN is now working in collaboration with Fashion Capital to offer Bespoke Fashion Accessories to cater for growing demand within the fashion industry. QAMIN focuses on offering a very personal service with qualified advice, as well as a good selection of materials to choose from. This ensures that a high quality of design and finishing is obtained for each piece.
QAMIN will be showing a winter capsule collection at PROFILE in November 2011

Be Business Ready – Sales and Marketing
The fifth of the Be Business Ready summer seminars is not far away now and spaces are filling up fast. If you would like to attend this workshop or any of the others Nigel Rust will be holding please email jenni@fashion-enter.com to book you place now!
Workshop 5. Thursday 14th July 2011
Title: Sales & Marketing
Topics:
1. The Elements of Marketing. How to bring together the important elements required to
market your designs – the ‘P’s.
2. Working out your USP (Unique Selling Point). What makes your designs different? Why
should someone buy your designs instead of some else’s?
3. Branding. Stand out from the crowd.
4. Promotion – PR, Shows, Website, Social Media etc. How to go about promoting yourself
and your products.
5. Routes to Market. Choosing your outlets – direct to public/wholesale/agents/export/
internet etc.
6. Targeting. Pinpointing your buyers.
7. Useful tools to help you on the way.
Fashion and Textiles Apprenticeship
If you are finishing school or college or just generally looking for a new career in the fashion industry whilst obtaining the added benefit of completing an industry recognised level 3 diploma qualification in fashion and textiles whilst meeting this criteria you should be applying for the fashion and textiles apprenticeship program. We currently have 3 jobs on offer at Vendula London Ltd and Little Hands Designs; please click on the company names for job descriptions and how to apply.
If you are an employer seeking to employ an apprentice please contact apprenticeships@fashioncapital.co.uk for more information on how to advertise your job to the potential apprentices awaiting vacancies andclick here for more information on how this could benefit your organisation.

How to Thrive During Uncertain Times
Sital Ruparelia is the latest specialist advisor to join FC and will be submitting regular articles offering that all important advice on business matters.
Sital works with individuals who want to be more effective in achieving their career goals. This can involve help in earning more money, transition or promotion, working less or changing to find a more meaningful and enjoyable career.
He is a regular guest on BBC Radio offering career advice and job search tips to listeners. And a guest author to several leading online publications including eFinancial Careers, Career Hub (voted number 1 blog by ‘HR World’) and now Fashion Capital. Sital’s career advice has also been featured in The Financial Times and BusinessWeek.
Boutique Pick of the Week
Poalita has done it again. This fabulous designer has meshed together elements of a shirt and dress and has created a beautiful tie dye print shirt dress which appropriate for beachwear. The garment is featured in Poalita’s new collection beachwear along with two other stunning collections such as Voyage and Floreana. Poalita will be showcasing the lovely shirt dress in his upcoming fashion show called collection on Friday at Studio Vellone .If you haven’t already got your tickets to see this piece please contact jemima@fashioncapital.co.uk

Until next time, have a great week All the team at Fashion Capital x
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