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NEWSLETTER
Dear all,
Perfect Blouse Competition – Attention Designers!
The deadline is on Monday. I know how you designers love to work until the deadline so we are expecting a flurry of entries in the days leading up to the 10th of January! This is an excellent opportunity to gain exposure and press in the UK and France as well as sales so do not miss out!
This is the last chance to enter this competition, bear in mind it is primarily for the French so make it tres chic! All working samples must be posted special delivery to the Showroom: 2nd floor, Anstee house, Kingston-upon-Thames, KT1 1TS if it is easier you can drop it off at our W1 Showroom: 2 Seymour Place
London, W1H 7NA
For more info go to: http://www.fashion-enter.com and
For enquiries please email: Lynsay@fashion-enter.com and CC:
Be Business Ready for 2011
More workshops for up-and-coming designers.
Do you want to be able to market yourself and your designs to the world?
Do you want to be able to approach buyers and negotiate the best deal?
Do you want to maximise your income?
Following the first highly successful run of ‘Be Business Ready’ workshops, Fashion Enter are adding two more workshops covering Sales & Marketing and How to Sell and Negotiate.
Aimed at fashion designers who are either just starting out or have been running for a while and want to improve their business, these workshops are designed to be practical – giving you simple tools to help you sell and market your designs as well as an understanding of the principles behind them.
Workshop A. Thursday 27th January 2011.
Title: Sales & Marketing
Topics:
1. The Elements of Marketing. How to bring together the important elements required to market your designs – the ‘P’s
2. Working out your USP (Unique Selling Point). What makes your designs different? Why should someone buy your designs instead of some else’s?
3. Branding. Stand out from the crowd.
4. Promotion – PR, Shows, Website, Social Media etc. How to go about promoting yourself and your products.
5. Routes to Market. Choosing your outlets – direct to public/wholesale/agents/export/internet etc.
6. Targeting. Pinpointing your buyers.
7. Useful tools to help you on the way.
Further information on how to book and dates
Designer Lounge
A huge amount of interest has already been generated from this new concept set to take place at 2 Seymour place.
Each week up to 4 designers will be able to hire out space in the basement of 2 Seymour Place in order to showcase their collection to buyers in a professional environment. The boutique and showroom is in an ideal location providing an excellent opportunity for designers to host an event and promote their brand to buyers.
Full article with further information.
The launch of the Designer Lounge will take place on 12th January 2011 and each and every Wednesday after this.
To express your interest please email Lynsay@fashion-enter.com
W1 Showroom
Email Lynsay the Sales Manager and arrange to get your collection in the new W1 Showroom. After the Press and media launch we have had allot of interest. This will be where we show the best of the best, rubbing shoulders with LFW designers. So get in quick!
Lynsay@fashion-enter.com
Fcboutique.co.uk
The Fcboutique is flying and as a new and emerging designer you need to get your collection selling online with us! Online shopping has become a huge phenomenon with most consumers now opting to purchase from the comfort of their own homes. Why not join us and have your unique designers showcased and sold on Fcboutique.co.uk. Email emily@fashioncapital.co.uk
Trends exclusive to Members only!
The Fashion Capital Trend Prediction Service summaries the fashion trends by the use of moodboards for each forthcoming season. Working up to two years in advance the trends review generic mood and signature of the key fashion statement, fabric trends, colour trends, silhouette and line drawings to provide you with a clear brief for the fashion statement ahead.
We are dleighted to announce the Spring/Summer 2012 – Tribal Funk trend prediction is now ready and exclusive to members.
Tribal Funk
The Art of Fashion – Are you an artist, illustrator or photographer?
We are looking for professional artists inspired by fashion to showcase their original prints in ‘The Art of Fashion’ showcasing event at our W1 boutique and showroom. The Art of Fashion will see the space transformed into a gallery for an event prior to London Fashion Week. Both consumers and press will be invited to attend to view and purchase original prints which will be displayed in the boutique environment, fusing the worlds of art and fashion. Taking place in February this is a perfect opportunity to catch the press on the lead up to London Fashion Week with something a little different on offer.
Please email jenni@fashioncapital.co.uk with some examples of your work to be considered.
Calling all high end Jewellery and accessory designers!
Renowned freelance stylist, Siouxsie with whom Fashion Capital has worked with over the years on Profile, would like to showcase some of the most unusual and high end jewellery/accessories designers from the UK.
Designers chosen will feature in the Pandora Catwalk Cafe, which is held at the Spring Fair show in Birmingham which commands a huge audience from all over the country and internationally, which includes press and buyers. So it is a great opportunity for any young designer.
Over the past few seasons, Siouxsie and her team have built up some great relationships with fashion brands, , who carry pieces that are complimentary to the J/A brands and that will fit with the trends for the show. They also offer full credits in the programme.
We need images and press emailed and if selected they will have to bring their samples to the w1 showroom by Tuesday 9th January
Email Lynsay@fashion-enter.com if interested and CC: theshowroom@fashion-enter.com
The Showroom updates –
New Showroom Website
We have updated our website so that it is easier to navigate and more relevant for you designers as well as the buyers. It will be updated all the time so keep checking for buyers updates, the blog and different projects we have going on also so we have the most up to date information for you can you send us your look books AND press if we do not have this we will not be able to have you on our website where we will be referring buyers to.
Designer of the week
To reward you designers we have created a section on our fabulous website where we show our appreciation for a designer who has shown us that they have spirit, talent and a professional attitude. We will put up images and press on that designer and promote them in our Newswire which goes out every Wednesday to designers, buyers, press, stylists and people generally in the fashion industry.
Follow the link below to see this week’s winner, Hemyca! Well done for all the hard work, talent and sheer passion you have shown us over the years.
Terms and conditions at The Showroom
There will be a new terms and conditions document that must be signed and read by all who want to be involved with the Showroom. We will have this document ready by the end of this week and it will be sent out to you as well as being available on the website.
Social Media
We have been on the social media rampage at the Showroom and just to bring to your attention we now have a twitter account, a better blog and a facebook page to follow soon! so please keep up to date, support us, follow us and join us!
Twitter: @FE_SHOWROOM
Website and blog: WWW.FASHION-ENTER.COM
Facebook page coming soon!
Creative Designs
The Creative Designs package has been reviewed and is now available. Creative Designs is a unique FashionCapital design marketing agency to create a new branding concept for you and your business which include: logos, advertising banners, strap lines, letter heads, compliment slips and business cards.
Pricing structure for individual artwork:
Banner: £150.00
Compliment Slip £60.00
Business card: £60.00
Letterhead: £100.00
Logo: £150.00
For group package: £399.00 plus VAT which includes x5 advertising banners (for web use), business card, compliment slips, letterhead & logo.
For more information, previous work and contact details
Boutique Pick of the Week
Moving away from the festive season and into the New Year – when better to brush up your look with a sophisticated, striking Belles of London dress. A symmetrical structured dress with folded heavyweight pieces attached to shoulders and waist for a dynamic yet elegant look that will carry you through the spring/summer trends. Now available on ASOS Marketplace for only £59.99. Buy it here
Until next time, have a great week
All the team at Fashion Capital x
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