NEWSLETTER
Dear all,
Here at FashionCapital we hope you all had a wonderful Christmas and would like to wish you a Happy and Prosperous New Year! We are very excited about 2011 and with some major initiatives now in place, including the new boutique and showroom in W1 and the return of Profile in September, watch this space!
A huge thank you to The Workshop and The Factory which were both kept open over the Christmas period to ensure orders for Aquascutum, Jaeger and asos were completed.
Designer Lounge at W1
In last weeks newsletter we introduced the Designer Lounge – a new concept set to take place at 2 Seymour Place every Wednesday.
Each week up to 4 designers will be able to hire out space in the basement of 2 Seymour Place in order to showcase their collection to buyers in a professional environment. The boutique and showroom is in an ideal location providing an excellent opportunity for designers to host an event and promote their brand to buyers.
Full article with further information.
The launch of the Designer Lounge will take place on 12th January 2011 and each and every Wednesday after this.
To express your interest please email Lynsay@fashion-enter.com
Beat the January Blues at the BD@ FC boutiques!
January 2011 will see the British Designers at FashionCapital boutique in W1 come to life with a whole host of designer discounts, launch parties and exclusive events. A promotional calendar of events will be ready for next week’s newsletter to ensure you do not miss out on anything!
Print out the flyer below and you can receive 10% off selected lines before January 31st 2011.

Contact jenni@fashioncapital.co.uk for any further information.
Follow us on Facebook and Twitter for regular updates
Bath Boutique – Just In, London Store & Double Discounts to Look Forward To!
Just in at the boutique…a new jewellery range by Shalke, a former fashion model and catwalk circuit regular, London based Shalke has turned her creative eye to handcrafted jewellery comprising of semi-precious stones. Adding to the extensive range of frocks at the boutique Isy & Peeps combine print and embroidery to provide a flirty and fun mini-range, meanwhile Knock on the Door bring an upcycled t-shirt and vest range to the mix – ethical, stylish and in a range of delicious shades too. With all this choice there is no excuse to look drab this New Year’s! And if you are feeling the chill we have a fantastic range of winter capes from a selection of designers.
Hot off the press – participating designers will be offering DOUBLE DISCOUNTS this January – check by the boutique for the latest offers.
And for those visiting the Big Smoke please visit our sister branch at 2, Seymour Place, W1 nearest tube Marble Arch.

The team at the British Designers Boutique in Bath would like to wish you all a joyful Christmas and exciting New Year.
Until then, stay warm and stay stylish. x
The Perfect Blouse
The Perfect Blouse competition is nearing the final stages so submit your designs now! The deadline for the competition is the 10th of January including a working sample also, so the sooner you send them over the more chance you have of securing enough votes to go through to the next stage. We are all excited and are waiting to see what you come up with. This really is a great opportunity to gain some exposure so submit your drawings to theshowroom@fashion-enter.com to see them up on the FashionCapital site.
For more details of entry please follow the link below or you can also find more information on The Showroom’s new blog, http://fashionentertheshowroom.blogspot.com/ which we would like you all to start following. The new blog is easy to access and will be updated on a regular basis so you won’t have any excuse to miss out on anything!

Be Business Ready for 2011!
Over the last two months Fashion Enter’s Specialist Advisor, Nigel Rust, has been running a series of workshops to get aspiring, and existing, designers ‘Business Ready’ for 2011. The feedback from the delegates was overwhelmingly positive. In fact most of the delegates requested that we run two additional workshops early in 2011 as they are hungry to learn even more about Sales & Marketing and Negotiating.
Here are some of the comments made by delegates on the first four workshops:
“At long last I feel I’m getting the knowledge I’ve craved + I’m in the right place – Thank You.”
“Nigel is a great teacher. He has a great way with his students. He doesn’t teach us ‘parrot fashion’. We are made to think about planning every aspect of our business.”
“Over the past two courses with Nigel it has been very informative and I feel more prepared for 2011. I would recommend the course to any individual that requires support in helping make his or her small business become a great business.”
“Have learnt so much + now feel ready to put everything I’ve learnt into action for 2011. Thank you Nigel.”
“Nigel is great! V. helpful, supportive & encouraging. I found our 1:1 meeting extremely useful & insightful – thank you Nigel.”
“I have found the workshop (‘Making It Happen’) very useful and it will definitely help me in preparing to start my business.”
“I have enjoyed the course and also understand the break even analysis (covered in the finance workshops), which before now has been a bit confusing no matter how I was taught. I am really glad I took the course……. I enjoyed the one-to-one sessions also.”
Sales and Marketing Workshops
Following the first highly successful run of ‘Be Business Ready’ workshops, Fashion Enter are adding two more workshops covering Sales & Marketing and How to Sell and Negotiate. Aimed at fashion designers who are either just starting out or have been running for a while and want to improve their business, these workshops are designed to be practical – giving you simple tools to help you sell and market your designs as well as an understanding of the principles behind them.
For more information on dates and how to apply click here now.
The Collection at Amika
The Collection is returning to Amika for a winter spectacular. Postponed due to weather, the next show promises to be incredible! Following the theme of winter warming and preparing for a steamy Valentines day the show will feature designers such as Cocoabella, Corset Art and Paolita as well as stunning evening wear and performances.
The show is still open to designers so if you are a designer and would like to showcase in The Collection please email jemima@fashioncapital.co.uk with images of your collection for consideration.
The Collection – 27th January
Amika – High Street Kensington
Doors open at 9pm – arrive early to avoid disappointment.
Please email jemima@fashioncapital.co.uk to be added to the guest list.

Fashion Studio
The Fashion Studio is a photographic service to enable competitively priced photographic shoots for our users on FashionCapital.co.uk.
The Fashion Studio has launched and shoots are now available at affordable prices to designers. Shoots start at £350+VAT. Shoots may take place in a studio or on location and we endeavour to tailor the shoot to your needs. For more information and to view previous work please go to The Fashion Studio

Creative Designs
Creative Designs is being relaunched with a new design team for 2011. Creative Designs is a unique Fashion Capital design marketing agency to create a new branding concept for you and your business which include: logos, advertising banners, strap lines, letter heads, compliment slips and business cards.
The new structure of the service will be finalised this week and announced next week with new prices and a selection of previous work for your perusal. For more information please email Creativedesigns@fashioncapital.co.uk
Fashion and Textiles Apprenticeship in Apparel
If you are yet to apply for the first Fashion and Textiles Apprenticeship to hit London in 2011 you still have time as the deadline has been extended to the 6th January due to the adverse weather conditions. If you would still like to apply for this fantastic opportunity of earning whilst you learn gaining industry specific skills to succeed in the fashion industry please download the expression of interest form for asos.com here and the generic one here and email back completed along with your CV including your date of birth to Emily@fashioncapital.co.uk. The minimum requirements are 5 A-C GSCE grades and to not have a degree or equivalent qualification.

Boutique Pick of the Week
The snow is slowly melting away and the period of relaxing is pretty much over. Keep warm, comfy and stylish in this brown chunky knit jumper. The alpine style pattern is bang on the winter trends as proved by Ashley Tisdale in a recent spot. A true celeb steal at only £39.99.

Until next time, have a great week All the team at Fashion Capital x
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