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NEWSLETTER
Dear all,
Merry Christmas from all the team at FashionCapital!
British Designers at FashionCapital
Last week the Press Day and official launch of British Designers at FashionCapital took place at 2 Seymour Place in Portman Village.
FashionCapital is delighted to now have a central London location to further support British based designers so the celebrations and launch into the industry took place last week with a festive feel.
The ground floor space of the unit has been beautifully merchandised by Retail Manager Megan Cook. A fuse of London Fashion Designers and up and coming talent gives the boutique a unique twist ensuring consumers receive premium quality and innovative designs away from the high street.
The official launch party also took place with a whole host of designers and supporters of FashionCapital celebrating the new boutique and showroom. A live mannequin surprised guests with her subtle poses in the window and the mince pies and mulled wine flowed whilst only but admiration was conveyed for the boutique and collections showcased. A fantastic start to a unique concept supporting British Designers!
Full article
Contact jenni@fashioncapital.co.uk for any further information.
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Press on W1
The feedback has been exceptional with a real buzz of excitement for the new venture. Take a look at just a few of the press stories so far:
W1 Press cuttings
In the New Year there will be some fantastic designer discounts at 2 Seymour Place, so make sure you don’t miss out! Print out the flyer below and you can receive 10% off selected lines before january 31st 2011.
Designer Lounge
A new weekly event entitled the Designer Lounge will be held at W1 in the New Year.
This is an excellent opportunity for designers to take more of an initiative with buyers using a professional space to host an event to promote their brand to buyers. 2-3 designers each week will be given the chance to present their collection to buyers that they contact themselves. This is for members only and the only fee to take part is a £60 admin fee per designer which will cover basic costs. Any sales generated from the buyers attending the event will be set at a commission rate of 10% to Fashion Enter Ltd for the first year and 5% thereafter. Please note there is a new terms and conditions document that each designer will now have to sign this will be for all designers using the Showroom facilities. Available to download shortly, all designers will be notified about this.
To register your interest please contact Lynsay@fashion-enter.com and CC: theshowroom@fashion-enter.com
The Perfect Blouse
We recently introduced to you our new project ‘The Perfect Blouse’ Competition, in association with BrandAlley and BrandAlley Frances’ new development Le Lab.
Time is moving very fast now and we are urging you all to submit your designs! The shortlist of the top ten will be announced on the 3rd of January so the sooner you send them over the more chance you have of securing enough votes to go through to the next stage. We are all excited and are waiting to see what you come up with.
We have provided some new imagery below to get the ideas flowing.
The brief can be found on the fashion capital website https://www.fashioncapital.co.uk/TheBrandAlleyBespokeCollection.html or you can also find more information on The Showroom’s new blog, http://fashionentertheshowroom.blogspot.com/ which we would like you all to start following. The new blog is easy to access and will be updated on a regular basis so you won’t have any excuse to miss out on anything!
Here are some examples of the designs already submitted for ‘The Perfect Blouse’ Competition. This really is a great opportunity to gain some exposure so submit your drawings to theshowroom@fashion-enter.com to see them up on the fashion capital site.
Trends!
Earlier in the month we gave you a sneak peak into the first trend due to emerge in the summer 2012 months, Tribal Funk. Inspired by African tribal artwork and the natural pigment used to create it.
Due to the amount of natural disasters that have occurred in the past year the trends that will be featured have all been developed from natural products that can be taken from Earth to remind us of its true beauty.
This week we can introduce to you the second of the four themes which will all be revealed in more depth throughout the New Year, ‘Crystal Haze’. Crystal haze comes from a different angle to the previous trend adding femininity and more attention to detail with frills and heavy embellishment. Colours are pastel and pretty and an edge is added through raw seams and hems.
FCBoutique.co.uk
Amidst the extensive snowfall over the last few weeks, the FCboutique.co.uk jumped at the chance to create a beautiful photo shoot in the stunning yet inconvenient snow for a fabulously Christmassy vibe. Be sure to get your last minute Christmas party outfits here or if you are all retail therapied out there are some gorgeous stocking fillers in the accessories section.
A huge thank you to Alexander Jordon for the photography of the shoot
One of Fashion Enters much loved labels ‘Belles of London’ was featured in the shoot, despite the snowy weather holding them up they managed to capture some lovely images of the clothing.
Belles of London have set up a new blog to show the general goings on behind the label. So to find out more go and have a look at http://bellesoflondon.blogspot.com/
Introducing Alexander Jordon
Fashion Enter is pleased to introduce young up and coming fashion photographer Alexander Jordan. Alexander will be collaborating with FashionCapital in the New Year and we are all very excited to see the results!
Jordan has previously worked for Snow PR shooting at London Fashion Week shows for PPQ, Pam Hogg, Simon Ekrelius and others. He has shot various brands for Asos market place and has editorials in Bambi Magazine, Cellar Door, and Omit Magazine.
Jordan’s style is eclectic and versatile while still incorporating an element of his own personal style. If anyone is looking for a photographer and is interested in having their collection shot by Alexander Jordan please get in touch with someone at Fashion Enter to discuss the concept and rates.
Below is an example of his work, to see more check out his website www.alexanderjordan.com and for some extras and a glimpse at what goes on behind the scenes you can view his blog www.alexanderjordanphotography.blogspot.com.
Be Business Ready
Over the last two months Fashion Enter’s Specialist Advisor, Nigel Rust, has been running a series of workshops to get aspiring, and existing, designers ‘Business Ready’ for 2011. The feedback from the delegates was overwhelmingly positive. In fact most of the delegates requested that we run two additional workshops early in 2011 as they are hungry to learn even more about Sales & Marketing and Negotiating.
Here are some of the comments made by delegates on the first four workshops:
“At long last I feel I’m getting the knowledge I’ve craved + I’m in the right place – Thank You.”
“Nigel is a great teacher. He has a great way with his students. He doesn’t teach us ‘parrot fashion’. We are made to think about planning every aspect of our business.”
“Over the past two courses with Nigel it has been very informative and I feel more prepared for 2011. I would recommend the course to any individual that requires support in helping make his or her small business become a great business.”
“Have learnt so much + now feel ready to put everything I’ve learnt into action for 2011. Thank you Nigel.”
“Nigel is great! V. helpful, supportive & encouraging. I found our 1:1 meeting extremely useful & insightful – thank you Nigel.”
“I have found the workshop (‘Making It Happen’) very useful and it will definitely help me in preparing to start my business.”
“I have enjoyed the course and also understand the break even analysis (covered in the finance workshops), which before now has been a bit confusing no matter how I was taught. I am really glad I took the course……. I enjoyed the one-to-one sessions also.”
Sales and Marketing Workshops
Following the first highly successful run of ‘Be Business Ready’ workshops, Fashion Enter are adding two more workshops covering Sales & Marketing and How to Sell and Negotiate. Aimed at fashion designers who are either just starting out or have been running for a while and want to improve their business, these workshops are designed to be practical – giving you simple tools to help you sell and market your designs as well as an understanding of the principles behind them.
For more information on dates and how to apply click here now.
Fashion and Textiles Apprenticeship in Apparel
If you are yet to apply for the first Fashion and Textiles Apprenticeship to hit London in 2011 you still have time as the deadline has been extended to the 6th January due to the adverse weather conditions. If you would still like to apply for this fantastic opportunity of earning whilst you learn gaining industry specific skills to succeed in the fashion industry please download the expression of interest form for asos.com here and the generic one here and email back completed along with your CV including your date of birth to Emily@fashioncapital.co.uk. The minimum requirements are 5 A-C GSCE grades and to not have a degree or equivalent qualification.
The Collection at Amika Rescheduled – New Date 27th January 2011
Yesterday we regrettably announced that The Collection – Winter Special was going to be rescheduled due to key members of support staff including models dropping out of the show. This was mainly down to travel and weather problems.
THE NEW DATE – 27th JANUARY 2011
The Collection will go on with the same designers on the catwalk late in January and we are still recruiting for designers and models. If you are interested in being involved or would like to be added to the guest list then please email: jemima@Fashioncapital.co.uk
Members only content on FC
We are proud to announce that Fashion Capital has been working with Gemma Holman on new members only content. Over the next two weeks there will be over 500 pages of new content ranging from pattern advise and quality assurance to fibres and their properties. This marks a new era for Fashion Capital whereby there is a move towards more in depth advice and support rather than focusing on generic current news regarding the industry. There are a host of other news only websites that supply this broad sweeping information and Fashion Capital is striving to offer cohesive quality information regarding fashion. We would rather create the news than just covering it! For more information regarding this please contact the Editor jenni@fashioncapital.co.uk
Boutique Pick of the Week
Get ready to rock your New Years Eve away in this fabulous black and gold tie dye jumpsuit and as worn by queen of style Ferne Cotton. This gorgeous shape jumpsuit with short sleeves and wide set neck complimented with wide waist band provides the perfect elongated hour glass shape for the ultimate effortless chic look to style out the New Year. All this for just £60 makes this a must have.
Until next time, have a great week
All the team at Fashion Capital x
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