NEWSLETTER
Dear all,
Fcboutique.co.uk launches!
The long awaited launch of the fabulous new and improved FCBoutique.co.uk is set to take the online consumer scene by storm by unleashing the new online store to the public today! Check out the completely new and revamped store at www.fcboutique.co.uk to start shopping right now. The new website is now fully complete with easy to use search bar and navigation features categorising products by trend and type. Consumers can also search within a particular price range they are willing to spend and can sort products from high to low or low to high. You can follow us on Facebook and Twitter too and join us into the next exciting era of online shopping.

Profile at the May Fair hotel – 6th September 2010
This Friday will see the final selection process take place where ladies and accessory designers will be screened for the Profile Fashion Show. Only 25 will be selected and this will showcase the hottest rising stars in fashion today!
We are delighted to announce that Maverick TV, Fashion TV and Croydon TV have all confirmed their coverage of the event. Ceri Hubbard, Assistant producer at Maverick TV commented:
‘We are very excited to be filming Profile for our television show, it is the perfect fit for our programme and we get to see the very best in new and emerging designers the industry has to offer. We will be shooting the event itself both the setting up process and exhibition as well at the catwalk show, backstage and the gala to ensure we film the full experience. We are very much looking forward to this.’
If you are a ladieswear or accessories designer there is still time to apply but you must contact jenni@fashion-enter.com before Friday 27th August to express your interest.

Little Black Dress project
Last Friday was the final deadline for the little black dress project so we got quite a few entries in on the last day. On the whole we were really impressed with the entrant’s dresses and amazed at how quickly the showroom filled up with Little black dresses in one day!! We had the meeting with Brand Alley on Monday and it went really well. Such a fantastic selection that it was a really hard choice just to get it down to 14! We will be contacting the finalists this week though we do not have a definite top 10 as of yet. If we do not contact you this week then you were not successful and thank you very much for all your effort its a pity because I think that we could have picked 20 strong designs easily.
Next Wednesday 1st September Brand Alley and Fashion Enter are holding an invite only press day at the exquisite Mayfair Hotel to celebrate their collaboration together on the Little Black Dress competition. Top fashion industry journalists have been invited to attend drinks and high tea that will be taking place throughout the day, and to view fittings that will also be taking place at The Mayfair with some of the designs put to us by the designers that have entered the competition. The Top 10 unique and exclusive dresses based suitable for the BrandAlley membership base, catering for all shapes and sizes, will be sold exclusively on the BrandAlley site, offering their members a one-off ‘made-to-order’ sale.

Trends
The Trends for Autumn Winter 2011/12 are now ready to review
Feather Flapper is the latest set of boards
Members please click here to take you to the full article…
On a personal note this is my very last set of mood boards – I have enjoyed producing the trends for FashionCapital over the last six years and I hope you have enjoyed looking at them as much as I have enjoyed creating them. Thank you, Vanessa. Clothes Show Live 2010
The FashionCapital boutique is set to return once again to the world’s largest fashion and beauty event in the world, Clothes Show Live at the NEC in Birmingham. Each year the FC boutique attracts hundreds of thousands of shoppers over the 6 day event to the area showcasing up and coming designer talent. Not only do we have a strong presence with 24 stands but once again we will be showcasing Profile on the catwalk each day to the huge consumer market. If you are a designer and would like the opportunity to sell and showcase your designs at this years Clothes Show Live please contact jenni@fashion-enter.com for further information.

The Collection – 16th September 2010
Revving up in style for London Fashion Week we will now be holding The Collection on the eve of the prestigious event!
Opening its doors to the public and press Merah, Oxford Street will be hosting The Collection. The Collection is in association with Edge Models, so the catwalk will be filled with wild designs and stunning models.
If you would like to be involved as a designer please email jemima@fashioncapital.co.uk If you would like to attend the event please email rsvp@fashioncapital.co.uk to be added to the guest list.

British Designers @FC Boutique – Bath
The shop prep continues from arranging security options to hanging wallpaper to planning the launch party. Just when you think you have thought of everything another spanner is thrown in the works. Call me naïve but I didn’t know that you needed a license to play background music in a shop! What next – a license for breathing in public air! After a successful purchase of 4 lovely speakers on e-bay I set about researching the criteria for this music licence and swiftly applied for one online. More from Jojo

Women in Work free business support
There is one place available! If you would like the opportunity to receive a free FashionCapital membership and attend one of Fashion Enter’s seminars for free and receive essential business support then now is your chance! Email jenni@fashion-enter.com
Fashion Enter’s How to succeed in fashion today seminar!
After the resounding success of the last seminar held by Fashion Enter on how to make your business succeed in fashion today, a new date has been set. On the 29th September the team at FE and a series of industry experts will be revealing their knowledge and expertise in an all day seminar covering all aspects of the industry and setting up your own label. Venue is TBC but we are taking names now so to express your interest and request further information regarding costs please email jenni@fashion-enter.com.
CAD/CAM course
The intensive 5 day CAD/CAM course is also back at The Workshop on 16th September. Again if you are a learner on the Women in Work funded programme from Skillset you are entitled to take this course for free! Email jenni@fashion-enter.com for more information.
Boutique pick of the Week
This week’s boutique pick of the week is a glamorous evening Little Black Dress. With its sleek and detailed star shaped print and delicate pockets each side to keep the garment funky. It proves to be a garment to have this winter, with the long sleeves to keep you warm. This dress compliments shapes of any size and provides a bit of edginess to your wardrobe taking going out to the next the level. Find it on the new etail site www.fcboutique.co.uk

Until next time, have a great week All the team at Fashion Capital x
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