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NEWSLETTER
Dear all,
Profile at May Fair – 6th September 2010
The first screening for designers applying for the Profile fashion event at May Fair hotel on 6th September takes place tomorrow at The Showroom. Designers have been asked to send in 6 samples of their S/S11 collection and a company overview. A panel of judges will then determine who will be selected to showcase at the prestigious event.
If you are a ladieswear or accessories designer there is still time to apply. Please complete the expression of interest form and return to jenni@fashion-enter.com
Clothes Show Live – 3rd – 8th December 2010
The FashionCapital boutique is set to return once again to the world’s largest fashion and beauty event in the world, Clothes Show Live at the NEC in Birmingham. Each year the FC boutique attracts hundreds of thousands of shoppers over the 6 day event to the area showcasing up and coming designer talent. Not only do we have a strong presence with 24 stands but once again we will be showcasing Profile on the catwalk each day to the huge consumer market.
If you are a designer and would like the opportunity to sell and showcase your designs at this years Clothes Show Live please contact jenni@fashion-enter.com for further information.
Little Black dress for BrandAlley deadline looming
The deadline for drawings, samples and line sheets is on the 20th of August, which is just one week on Friday, so get those submissions in pronto! Designers are asked to aspire to design one or more versatile and stylish dress, beautifully tailored with a unique conceptual edge. Bear in mind the customer you are designing for who would ultimately lust after this stylish and luxurious dress while also wanting it to be timeless as an investment piece. The classic interpretation of a little black dress is a wardrobe staple that can be reinvented with accessories transitioning it from day to night. Drawings and sketches must be good quality and scanned and sent to Lynsay@fashion-enter.com in a jpeg format. Samples must be sent to the Showroom address below:
Fashion Enter – 2nd Floor – Anstee House – Wood Street – Kingston – Upon-Thames – Surrey – KT1 1TS
The Cape Project The Cape Project progresses to the nest stage as 14 lucky finalists have been selected to sell on Asos.com.
I’m afraid if we have not contacted you then you are not one of the 14 finalists. We have seen some innovative and stunning designs come out of this competition, and we can’t wait to see the final designs being sold on asos.com.
For the finalists that got through congratulations to you. We are delighted that there are a mix of Fashion Enter designers and also some new designers cutting their teeth in the industry and getting that much needed exposure.
We thank all of you who entered the Cape Project competition, for your time and effort that you put in to creating such unique pieces. We look forward to seeing your designs in future projects like the ‘Little Black Dress’ Competition with BrandAlley. Please keep updated with Fashion Capital by signing up for the weekly newswire and checking the Showroom blog.
The Showroom Update
Buyers meetings are coming up next week so please drop your collections into the Showroom at your earliest possible convenience before August 16th or send it by courier.
Debenhams Womenswear on August 17th
Harvey Nichols Menswear on August 19th
We are updating everything at The Showroom and with the change of seasons, come new collections and images for our Look books. Please send new images of your collections so that we can add you into the look books that we send out to buyers. The Showroom must always have the most up to date images and information to market designers properly to the buyers. A story or blurb of your brand and new collection is also a really great way to market your brand to stay ahead of the competition and is widely used by London Fashion week designers at LFW shows to inform press about their collections. It really does add something extra so please send blurbs/story’s and images to Lynsay@fashion-enter.com
As always please check the Showroom blog and The Showroom group page on My Fash_Com, updated every Friday with the latest Showroom news and updates with buyers.
Fcboutique.co.uk
The launch of the new look FCBoutique is fast approaching with over 300 garments ready to launch taken from 2 photo shoots in the Croydon Enter Boutique studio. If you are interested in having your products featured on the new look online store, please contact emily@fashioncapital.co.uk for the designer information pack you will need to complete pre upload and you will need to send the garments to the Enter Boutique store in Croydon for the next photo shoot.
Croydon Advertiser cover SA delegation
On July 19th a senior delegation from South Africa visited London to review the UK’s fashion Industry.
Abisha Peter Tembo, Chief Director and Elaine Smith, Director: Clothing, Textiles, Footwear and Leather from the DTI (Department of Trade and Industry) agenda included a visit to the asos.com head office to meet with the Buying Director to further discuss the International Fashion Fusion project, and a meeting with the Head of Ethical Trading and Quality Assurance at Debenhams looking to create trade links for beaders and crafters in South Africa. and they were also been provided with a unique insight into the British Fashion Council by Chief Executive Caroline Rush. The week long agenda ended with a visit to the Fashion Enter boutique in Croydon where local press Croydon Advertiser covered their trip.
The Collection in association with FashionCapital and Edge Models
The next show is set for the 2nd September at Merah, located just off Oxford Street.
This show is going to include the weird and the wonderful with avant-garde collections and exciting innovation in design.
If you are interested in being involved in The Collection in September please email jemima@fashioncapital.co.uk or jenni@fashion-enter.com
Fashion Enter’s How to succeed in fashion today seminar!
After the resounding success of the last seminar held by Fashion Enter on how to make your business succeed in fashion today, a new date has been set. On the 29th September the team at FE and a series of industry experts will be revealing their knowledge and expertise in an all day seminar covering all aspects of the industry and setting up your own label. Venue is TBC but we are taking names now so to express your interest and request further information regarding costs please email jenni@fashion-enter.com.
Join the community group in My Fash_Com for updates
Specialist Advisor to join FC – Production/Technical and ethical expert.
Melanie Frame has been working in the fashion industry for twenty years mostly in the private sector. Melanie has been a specialist in the technical field across the supplier and retail sector working for companies such as Topshop and All Saints.
Melanie has experience working across various countries in the Far East, Europe and Africa to name a few.
In 2010 Melanie commenced a consultancy business called Empowerment Consultancy which aims to help small businesses and brands set up there technical and ethical practices and has worked with the London College of Fashion on the sustainability arm of the business.
Goodbye to Vanessa Isaia
FashionCapital is soon to say a sad farewell to one its longest employees Vanessa Isaia. Vanessa was part of the original team at the London fashion Forum and then made the transition to Fashion Enter in 2006. Since then she has led on the FashionCapital trend predictions and was Project Manager at the British Designers Collective at Bicester Village. She is now embarking on a new chapter in her life and everyone at FashionCapital wishes her all the luck in the world!
‘It is with much regret that as of the 1st September I will sadly be leaving Fashion Enter. I will dearly miss working on the website as it has been a part of my life for over six years now and I have grown extremely attached to my areas of work.
I have spoken with Jenny and Jenny has agreed this is the best way forward for us and the Company. Having been married for nearly one year I am keen to have a baby or two and this is now becoming a priority for me.
I will be working on the Bath project helping Jo bring all this together until it is officially opened on the 1st September.
I will dearly miss you all and wish each and every one of you the very best!! You are all wonderful people each with your own gifts and talents.
Of course I miss Jenny the most! She has been the most supportive person in my life for many, many years now and I am truly grateful for everything she has done I say this with tears in my eyes.
God Bless you all
Lots of Love
Vanessa x’
Boutique Pick of the Week
Summer is nearing an end but it’s not too late to hit the beach or bar in this fabulous little number from Miami Beach Baby. Perfect to throw on over a swimsuit on the beach but easily dressed up for a night out with heels and chunky jewellery. This dress is available at the Fashion Enter Boutique. Very soon it will also be available online at the FCBoutique!
Until next time, have a great week
All the team at Fashion Capital x
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