NEWSLETTER
Dear all,
Fashion and Textiles Apprenticeships
FashionCapital has recently joined forces with UK Fashion and Textile Association, as well as many other brands, to back the Fashion and Textiles Apprenticeships. It is also supported by the National Apprenticeship Service and Skillset, the Sector Skills Council for Creative Media.
The new London Fashion Apprenticeship programme will work alongside employers delivering garment construction and technical skills, moving onto specialist training at level 3, with applications of pattern making, grading, sampling and production.
For further information please contact apprenticeships@skillset.org


Graduate Fashion Week 2010
FashionCapital is now at Graduate Fashion Week! Each June GFW stages a static exhibition showcasing the work of some 50 universities across 52 courses, and approximately 22 university fashion shows and we have been there all week ensuring students and graduates are given that all important advice and support to succeed in fashion today.
All those attending the event have had the opportunity to enter the draw where we are giving away 5 FREE memberships and those who are not picked can still receive 20% if they purchase membership over the next weeks using a special discount code. Winners will be announced in next week’s newswire.
Follow FC’s exclusive coverage on all the shows here.

Senior Delegation from the Department of Arts and Culture to visit London!
After the success of the International Fashion Fusion project initiated by the South African government, asos.com and Haringey Council a proposed visit to London by senior delegates from the Department of Arts and Culture (DACs) in South Africa is now set to take place.
The senior delegation includes the Deputy Director: Design; Acting Chief Director: Cultural Development, Assistant Director: Design; Project Manager: Fashion Industry and Chief Director: Clothing Textiles, Leather and Footwear. They are scheduled to visit London from 18th – 25th July 2010 where a high calibre of meetings will take place.

The Showroom update
The Showroom has been extremely busy these past few months as things are really picking up! We are looking at lots of different areas within The Showroom and working on improving on all aspects of the operation side of things, especially sales and marketing. We have two new members to the team Keri McComb who will be looking after Press PR and admin and Emma Fernando who will be assisting Lynsay who will be running the Showroom.
Upcoming meetings include Brand Alley this week, and then NB Brown and Debenhams next week so please email Lynsay@fashion-enter.com to arrange a time to bring in your collections.
Don’t forget to review The Showroom blog each week for important updates

The Cape Project deadline is looming!
We are on our 2nd week into June and the deadline for the finished garments is the 18th of June which is a week on Friday. If you have the finished garment made up already please send it in drop it over to us at The Fashion Enter Showroom.
I know how busy you all are with production, orders, developing your collections etc. Such a busy life for the designer! But please don’t miss out on the opportunity to do this project.
The project is aimed at giving a platform to Independent Fashion Designers to showcase their talent while being a fantastic opportunity for new designers which could potentially lead on to opening up an account with asos.com. For our more established designers this could drive further sales give you that much needed exposure.
So remember we need either an image of the final garment or a sketch+ scanned fabric sample to be emailed to Lynsay@fashion-enter.com straight away and also the final garment to be sent to The Fashion Enter showroom in Kingston when it is ready before the deadline on the 18th of June.
The lucky top 20 contestants will have their Cape shown and sold on the ASOS website.
Please email Lynsay@fashion-enter.com for further information or any queries.
If you have not already seen them, details for the competition are on our website so follow the link below:
Link to Cape project brief
Good luck!

FashionCapital.co.uk Wins LiquidShop Successful Ecommerce Award!
Fashioncapital.co.uk met with etailer specialists and judges Sagepay at Earls Court yesterday to continue discussions about the development of the new ecommerce fcboutique section. Thus new area of the site will see a complete revamp supported with an extensive marketing campaign already launched at graduate fashion week. If you haven’t already expressed interest please contact emily@fashioncapital.co.uk immediately as launch is expected in 6-8 weeks.

Career Advice on FC
Specialist advisor Paula Arkell will be utilising her years of experience in industry to assist the career needs of individuals looking to progress or break into the fashion industry. Paula will be taking over the careers advice section on fashioncapital.co.uk covering everything you need to know to optimise your potential of securing your dream job in fashion.

The Miami Swim Show
FashionCapital is heading state side with some of our best swimwear and resort wear designers for the Miami swim show this July. The collections will be shown to press and buyers in the USA.
The cost of taking the collection is just £150.
This has already generated great interest so if you think your collection has what it takes please email a look book or images of your latest collection to Jemima@fashioncapital.co.uk for consideration.

Clothes Show London – 25th– 27th June – Earls Court
There are now just weeks until Clothes Show London where designers under the FashionCapital boutique umbrella will have the opportunity to sell and showcase to hundreds of thousands of consumers. The FC boutique stands are situated next to Carnaby Street in Earls Court 2 stands FB1 – FB20. Designers are now being considered for the main fashion theatre catwalk show so fingers crossed we have a selection of our designers taking to the catwalk each day which is seen live by over 105 500 consumers! Watch this space!

Get set for the hottest fashion and beauty event of the Summer as Clothes Show London makes its return to the Capital for 3 fashion and beauty packed days, 25-27 June, Earls Court.
With an outstanding selection of high street designer and boutique’s to shop from as well as a 45 minute performance in the spectacular Fashion Theatre this is the perfect day out for a Fashion Lover! For more information visit www.clothesshowlondon.com
Free Business Support for Women in Work
Over the last few works women living in England and working in the clothing and textiles sector have been applying for free business support and training with FashionCapital through the Skillset Women in Work programme.
There are still places available! If you would like the opportunity to attend one of Fashion Enter’s seminars and receive free business support then now is your chance! We are delighted to announce that Skillset has awarded us a further 5 spaces for learners through FashionCapital.
Please email jenni@fashion-enter.com for further information
The Collection – looking for Menswear Designers!
The Collection in association with Edge Models and FashionCapital is set to make a return and we are now looking for designers to be considered.
The Collection is all about promoting fresh talent. The venue will be one of London’s top nightclubs and the guest list will be a host of press, buyers, stylists and London’s fashionistas!
We are looking for 6 cutting edge designers to showcase their collections. You will be featured on all pre event and post event publicity, have up to 10 complete outfits in the show and receive professional images for your portfolio afterwards.
For further information on costs and to be considered please email jenni@fashion-enter.com
Sample Sale Day in Mayfair London
Today Fashion Enter is taking part in the Sample Sale day in Mayfair London where Retail Manager Syreeta McQueen has been selling stock on our designer’s behalf. After a brief update from Syreeta it is going fantastically well and customers are swarming to the stand. There has even been one order for a bespoke corset by Corset Art. This is the perfect opportunity for young designers to get rid of end of line stock or any sample pieces at a discounted rate. Watch this space for the next sample sale!
Spitafields
Sunday June 13th Spitafield Market and Fashion Enter will be there Rotating all of our members collections monthly. If you haven’t already contacted us and wish to be apart of it! Email syreeta@fashion-enter.com
Fashion Enter welcome Keri McComb
Keri has recently joined Fashion Enter on an internship programme through Kingston College.
‘I’m 23 and have recently graduated from a Fashion Promotion and Imaging degree at the University for the Creative Arts. I am a sociable person which is why I enjoy working in PR and face-to-face with people as well as having a great interested in Visual Merchandising and Photography. I am currently dealing with press, marketing and admin in both the Showroom in Kingston, and the Boutique in Croydon where I write articles, press releases and generate interest for the company. As well as keeping contact information up to date and creating relationships within other business’s to boost the reputation of Fashion Capital.’

Opportunity at Enter Boutique in Croydon
Do you want a job in retail? If so there is a fantastic opportunity available now at the Enter Boutique in Croydon. A re-launch of the store is set to take place to attract new customers and increase sales. You could be apart of this transformation where you will gain invaluable experience on running a boutique, visual merchandising, organising event, generating press and attracting customers. This will initially be a trial period however if successful could potentially lead to a paid position. If you would like to express interest please email megan@fashion-enter.com

Industry news
According to figures from the British Retail Consortium growth in shop prices slowed as consumer confidence decreased in may. Shop inflation is continuing to fall albeit at a slower rate of 1.8% in May compared to 2% in April despite transport inflation remaining high as petrol prices increase and international shipping up over 40% from last year. These figures reflect retailer’s aims of keeping prices as low as possible in such uncertain times to encourage consumer spending again.
Boutique Pick of the Week
Don’t miss your chance to get your hands on these stunning African harem pants by the infamous Nkwo. The stunning sequin detail in contrast with the graphic print provides an aura of funky elegant chic posing the perfect daytime to nightwear transition trouser found at asos.com for just £60 you can shimmer this season in the summer sun.

Until next time, have a great week All the team at Fashion Capital x
|