TNS Fashion figures

 

 

The basic story here is if the product is right for the consumer it is literally flying off the shelves and the tills are ringing. In particular the fast fashion turnaround from catwalk to high street is dominating the sales themes. Newness is key and toys consumer wants the designer outfit at affordable prices.

 

 

Sales of adults’ “fast fashion” clothing have grown an astonishing 11% in an otherwise subdued retail market where total clothing sales were up just 2% in the latest season, These figures re based on a 24 week trading cycle ending 6th March 2005 compared to the same period last year. 

 

 

Double-digit growth for fast fashion has been sustained across both Menswear and Women swear over the last two years, far out-performing the clothing and footwear market as a whole.   The fast fashion market is primarily driven by the Under 25’s, who account for a third of all expenditure in this sector, with 90% of their sales going to the High Street.  Interestingly, fast fashion is increasingly appealing to a more mature market as the Discounters and Supermarkets broaden the availability of low-cost, high fashion to outlets visited by this age group.

 

 

 

Fiona Bell, business director of TNS FashionTrak, said: “Across the market, one-third of all clothing and footwear is sold at a markdown price.  However, fast fashion is flying off the shelf at opening prices, reducing the pressure on retailers to discount in order to shift stock.   Only 19% of fast fashion is being discounted and in fact, prices are now rising in this sector against a backdrop of falling prices elsewhere.”

 

Total Clothing, Footwear & Accessories (Great Britain)
Market Trends & Retail Sector Shares
Expenditure, Volume & Price Trends
Data to 06 March 2005
	24 w/e 09 Mar 2003	24 w/e 07 Mar 2004	24 w/e 06 Mar 2005	04 v 03 % Change	05 v 04 % Change
Expenditure £000’s	14,540,780	14,712,100	14,959,050	1	2
Volume 000 units	1,353,989	1,384,122	1,429,699	2	3
Average Selling Price £	£10.74	£10.63	£10.46	-1	-2
Total Menswear	4,516,911	4,531,557	4,509,345	0	0
Total Womenswear	7,981,504	8,075,331	8,321,930	1	3
Total Childrenswear	2,042,376	2,105,202	2,127,712	3	1
Fast Fashion – Adults Outer Clothing	793,011	903,843	1,004,900	14	11
Womens Fast Fashion	616,903	707,647	777,624	15	10
Men’s Fast Fashion	176,108	196,195	227,276	11	16
Fast Fashion = H&M, Zara, Top Shop/Man, New Look, Mango, Miss Selfridge, Primark, Asda, Tesco
Retail Sector Shares £%
	24 w/e 09 Mar 2003	24 w/e 07 Mar 2004	24 w/e 06 Mar 2005	04 v 03 % Change	05 v 04 % Change
TOTAL MARKET	100.0	100.0	100.0
HIGH STREET	64.6	65.3	64.7	0.7	-0.6
Multiples (Inc New Look)	25.0	26.7	26.9	1.7	0.2
Clothing Independents	7.8	8.5	8.6	0.7	0.1
General Stores	17.0	16.1	15.1	-0.9	-1.0
Dept Stores	8.8	8.2	8.2	-0.6	0.0
Footwear Shops	6.0	5.8	5.8	-0.2	0.0
MAIL ORDER	7.0	6.1	6.5	-0.9	0.4
Agency HS	2.5	2.2	2.3	-0.3	0.1
Direct HS	4.5	3.9	4.3	-0.6	0.4
VALUE	14.7	15.2	15.4	0.5	0.2
Discounters & Cash & Carry	10.2	9.8	9.7	-0.4	-0.1
Supermarkets	4.4	5.4	5.7	1.0	0.3
SPORTS SHOPS	9.6	9.7	9.7	0.1	0.0
OTHER OUTLETS	4.2	3.7	3.7	-0.5	0.0
Internet	0.2	0.3	0.7	0.1	0.4
Source: TNS FashionTrak

 

For further information regarding TNS please contact

 

 

Rachel Argyle, Senior UK PR Executive, TNS

Tel: 020 8967 1415 / 07903 556 365 or email: rachel.argyle@tns-global.com

 

 

Jenny Holloway

Industry Advisor