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Paula Gardener – do your own PR diary

26-05-2005   


 

Three years ago the thought of going on stage in front of a hundred people would have terrified me – today, well, to be honest, I still don’t love it, but I know that it’s a great way to bring in new business and raise profile – and you never know who’s in the audience.

 

I know that it’s meant to be rated as one of the scariest things you can do, but when I see someone speaking confidently and expertly on their subject my respect for them increases tenfold. It puts you into a bracket than non-public speakers never reach. And, what’s more, speaking to the collected occupants of one room is so much more effective than networking through it, person by person. You have their undivided attention, and you can get your point across without fear of being interrupted.


 


 


 


And it’s a great way to show off your wares, your designs with a chance to say exactly what you want about them – and not have to respond to someone else’s questions.


 


So, how do you do it?


 



  1. If you haven’t spoken publicly before think about what you do and what prospective clients or customers might find of interest. You need to strike a balance between providing something that is value to them, and showing yourself to be a credible and trusted authority in your field.

 

 

 

2. When you’ve worked out what it is you have to offer give yourself a trial run at a local networking group that uses speakers, a women’s group or even the local PTA if it’s relevant.

 

3. If you enjoyed that and decided you’d like to learn more then a Toastmasters (http://www.toastmasters.org) group is the next logical step. I’ve had many clients who tell me that Toastmasters has boosted their confidence and helped honed their presentation skills.

 

 


 


 


 

4. When you’re ready, contact the trade organisations or networking groups for the type of customers that you want to attract and offer to speak to them. Ensure your sales information, brochures and contact details are readily available, and before you finish, make your audience a limited offer that will (if they are vaguely considering using you) provoke them to get in touch with you NOW!

 

5. Finally, don’t forget to invite the press to hear you speak – a must for anyone running a PR campaign.

 


Of course, you’re never going to be able to do all this in a week, but, whatever stage you are at; you can take the next step. If you’re a complete novice you can think about what you can talk about. If you’ve done a few speeches and feel like taking it further, then you can contact your local Toastmasters.


 


Paula Gardner

http://www.doyourownpr.com/

 


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