Paula Gardener – do your own PR diary
26-05-2005
I know that it’s meant to be rated as one of the scariest things you can do, but when I see someone speaking confidently and expertly on their subject my respect for them increases tenfold. It puts you into a bracket than non-public speakers never reach. And, what’s more, speaking to the collected occupants of one room is so much more effective than networking through it, person by person. You have their undivided attention, and you can get your point across without fear of being interrupted.
And it’s a great way to show off your wares, your designs with a chance to say exactly what you want about them – and not have to respond to someone else’s questions.
So, how do you do it?
- If you haven’t spoken publicly before think about what you do and what prospective clients or customers might find of interest. You need to strike a balance between providing something that is value to them, and showing yourself to be a credible and trusted authority in your field.

Of course, you’re never going to be able to do all this in a week, but, whatever stage you are at; you can take the next step. If you’re a complete novice you can think about what you can talk about. If you’ve done a few speeches and feel like taking it further, then you can contact your local Toastmasters.
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