<< back to News

Personalise your wardrobe!

08-08-2005   


 


The renowned sportswear company offers a Customise Your Own option, named the iD collection, on their website.  This unique initiative allows you to personalise your very own pair of trainers, where you can decide on everything from the lace colour to the heel plate colour.  Here FashionCapital designed our very own trainer:-


 


Step 1 – Select the desired trainer


 



   


 


 


Step 2 – Choose your shoe size


 


 



 


 


Step 3 – Now the fun begins, it’s customising time, simply click on your preferred colour and you will see the trainer change accordingly.


 



 


 


Step 4 – Here you can personalise your shoe by adding a “tag” to the tongue of the trainer, we went for the original and exciting tag of Fashion, but if you were feeling a bit more adventurous you could add your child’s name, aka David Beckham.


 



 


 


Step 5 – Your trainer is now complete.


 


 



 


 


The customising does not stop with trainers – Nike also has an iD range of bags and watches.  Nike claims that the gymsack allows you to “wear your personality on the outside.”  Below you can see the FashionCapital bag that we created:-


 


 



 


How much do these customised items cost I here you cry, well surprisingly the cost of the personalised trainers start from as little as £50 and the gymsacks retail at £45 – not bad for an exclusive pair of shoes.  We had great fun designing our trainers and bag, so give it a go and visit www.nikeid.com!


 


 


 


 


Stephanie McLaughlin




<< back to News