<< back to News

Why is Fashion In

20-08-2008   


It´s about being in, it follows ans spiral-istic cycle and is as inter-national as the globalised world we know live in. Therefore, ethical fashion can only be approached if we enhance both sides: DEMAND and OFFER, in a way that we make Inter-national fashion be a way of co-operation between nations. .
       

If Demand starts by creating a critical awareness in the consumer´s mind, implementing a confident and influencing demand that can set up the conditions…a customer that knows and seeks what they want.

fashioninganethicalindustry_logo

Offer ,on the other hand, starts at the very external sphere of the scenario…the system and the system gate-keepers. That is: political-legal restrictions, producers, media, brands and designers.

Although fashion and co-operation & Developement might seem at first sight an impossible mission , the truth is the fashion industry is more that able to be sustain-able. And I say this because , if the intentions where others, its power-full industry and our always desire to consume, for whatever reason you may name, could be used to mobilize the same enlarged sums of money in a more proportionally distributed way.Fashion is now à days democratised and that…simply means that the colours´palette is a wider as i t has ever been. Call it black, call it green , call it blue..but the thruth is, you choose what you choose.. there will always be , a fashion philosophy for you.

In conclusion, only if both sides get involved in the concerning issue and inter-influence each other following a trickle-across tendency,  we can start considering the ethics of fashion…or the ethical fashion…

 

TO BE CONTINUOUS , for sure………………by A.H

 

LinkINg: http://fashioninganethicalindustry.org/static/sewingmachine.ht




<< back to News