Fashion Enter is a dedicated not for profit company which commenced trading in Croydon in 2006. Director Jenny Holloway explained. "We could have opened our boutique "Enter" anywhere in London but we foolishly chose Croydon as it had recently been awarded a £77m Local Enterprise Grant Initiative that was for the regeneration of Croydon. We had worked for the London Development Agency for six years helping thousands of small businesses to survive and thrive in fashion so to us Croydon seemed the right destination. However the last three years have just been a constant battle with Croydon Council and all we have ever wanted to do was help the small guy on the street to have some hope and positivity for the future."

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