The Ever Growing Indian Fashion Industry….

And in the last century the changes have been prominent and happening every few years though in the last decade there is a shift in trends of fashion not only quarterly but weekly. This has been a conspicuous part of the Indian fashion industry that is growing by leaps and bounds.

 

 

Just like Paris, Milan and other international fashion destinations Mumbai has become a fashion hub where various designers have their seasonal showcasing of their collection. This trend has become a part of the fashion scene in India thereby being marked on the international fashion map.

 

 

 

Though the western style of jeans and skirts seem to dominate the scene, the traditional salwar kameez, chudidar and sari, continue to be a primary theme of India's fashion. In fact, a new category of attire is created by the Indian designers, which is showcased as the indo-western line of clothing. In this collection the designer blends the dominant trend of the western world into the Indian dress.

 

 

 

But no matter what might be dominating the fashion industry, yet India has contributed the most gracious of garments in the form of the traditional sari. This is the signature of the true Indian woman. It is a garment that brings out the sensuality of Indian beauty. This versatile garment can be draped in different ways but when the world thinks of Indian Fashion it is certainly the picture of a woman in a sari that comes to mind enhancing the beauty. Even Cherie Blair and Liz Hurley think in the similar fashion thereby embracing the Indian attire.

 

 

 

Fashion in India covers a whole range of clothing from flamboyant clothes designed for wedding ceremonies to prêt lines, sports wear and casual wear. Traditional Indian techniques of embroidery such as chikhan, crewel and zardosi, and traditional weaves and fabrics have been used by Indian designers to create Indo-western clothing in a fusion of the best of East and West.

 

 

 

Fashion in India has become a growing industry with international events such as the India Fashion Week and annual shows by fashion designers in the major cities of India like Mumbai and Delhi. The victories of a number of Indian beauty queens in International events such as the Miss World and Miss Universe contests have also made Indian models recognized worldwide. Fashion designers such as Manish Malhotra, Manish Arora, Ritu Kumar, Ritu Beri, Rohit Bal, Rina Dhaka, Satya Paul, Abraham and Thakore, JJ Valaya are some of the well known fashion designers in India.

 

 

 

With all this and much more to the Indian Fashion Industry which is growing at a higher phase I will be back with more updates on the same.

Nikita Thakkar
Fashion Stylist
MBA
nikita@fashioncapital.co.uk