The usual business models were discussed including SWOT analysis and the 4 P's of marketing reinforcing their importance across all industries and incorporated into the creation of a mood board drawing inspiration from a range of resources such as magazines and newspapers.

The students split off into smaller groups ranging from 2 – 6 to start brainstorming and gathering images to consider when designing their own label. Key elements required at this early stage of the deisgn process included logos, strap lines as well as the four P's; price, product, promotion and place.

The students then presented their mood boards back to the class having been seperated into three groups from each a winner was selected and put through to the semi finals. The winning three teams then competed against each other in front of the entire group in a vote to win a selection of vouchers.

Congratulations to all students who participated and produced such innovative high quality work and the winning team with their Scrumptious label.