Best Dressed Window in London – Adrienne Bush

 Best of the West End

London is famous for the shops around the High Street. There are department, specialty, and designer stores where consumers can find exactly what they are looking for at a range of prices. With so many stores competing for customers it is crucial that their window displays not only depict what is available, but why it is better than the other stores in the area. The following are a selection of merchandisers along Bond and Oxford Streets who have done an exceptional job with their window displays.

 

 

First is the Disney Store who has chosen to extend their window display beyond the confines of the store to the perimeter of the entrance. By adding palm trees and a bright sign to the outside of the store there is an obvious distinction between the Disney store and the surrounding buildings. The main window display features mannequins and toys that resemble children visiting an amusement park. Primary colors are used in the display to appeal to their young audience. By thinking outside the window, the Disney store is able to extend the interior theme to the streets.

 

 

Selfridges is using their window displays to promote their current in store sale. The red background of the window displays attract attention and provide contrast with the white mannequins. Each mannequin wears a white tee-shirt with the word Sale written across the front. Movement is implied by the turned over chair and the running motion of the mannequins. These elements combine to add interest to the simple components of the display. By following the movement of the mannequins, shoppers are lead to the entrance of the store. Although there are few items that can purchased on display, there is no doubt what is happening on the other side of the windows.  

 

 

 

 

Marks & Spencer create a Bohemian look with their window displays by utilizing bead garlands and painted glass panels. The warm colors evoke a summer feel, matching the look of the garments in the windows. The blown up pictures in the background allow consumers to see how the garments will appear. By using large scale items and bold colors, the window display creates a relaxing artistic atmosphere for viewers.

 

 

 

Fenwick on Bond Street took a new approach to the sale sign. Unlike many of the stores in the area who cover the merchandise in the windows with sale posters, Fenwick creates a display that embraces the sale sign. The large red letters in the window catch shoppers attention while directly exclaiming there is a sales event occurring. The mannequin is sitting on top of the sign in a natural pose causing customers to stop and take a second look.

 

 

As you look for the best sales on the High Street be sure to notice how these stores have designed their window displays. They have each found unique ways to present their merchandise while catching the attention of passing customers.

 

Adrienne Bush