Jaeger

 

 

Jaeger the luxury fashion retailer has recently announced the opening of its Boutique by Jaeger pop-up shop in London as of the 7^th August 2010.

Boutique by Jaeger merges the liberated spirit of the 1960s and combines it with a contemporary rock ‘n’ roll vibe. The new collection includes punkish zipped coats, micro tuxes, zippered silk dresses and leather rolled up shorts all give a look overflowing with attitude.

The stunning new collection from Jaeger possess the rich quality pieces created with attention to detail and diverse style while inviting a whole new generation to fall in love with the label.

 

The highly accessible and central Boutique by Jaeger pop-up shop is located off the admired Carnaby Street, at 10 Foubert’s Place, in London’s West End.

 

The shop will feature a modified and well adapted shop fit and will showcase the complete Boutique by Jaeger Autumn/Winter 2010 collection. The Boutique by Jaeger pop-up shop will hold the complete exciting and vibrant Boutique by Jaeger collection as well as offering a unique selection of highly prestigious accessories and gifts from other  well established and striking brands such as: Origami pendants, Les Nereides chains & charms, Stenoflex pinhole cameras, hot shades of the season from Essi, fashion books from Assouline and a range of quirky stationery.

“The opening of our Boutique by Jaeger pop-up shop in the heart of the West End introduces the Jaeger brand to a new, younger shopper, while providing a unique shopping experience for the existing Jaeger customer. I am absolutely delighted to welcome the Boutique by Jaeger girls into the Jaeger fold.” Belinda Earl, Jaeger’s Group Chief Executive.

 

Boutique by Jaeger will also be available in selected Jaeger stores from 7^th August and online at www.boutiquebyjaeger.co.uk from 5^th August 2010.