Pure

Attracting over 11,000 buyers at each event, its most recent event held from 1-3^rd  August saw British fashion designer Zandra Rhodes display her latest handbag collection. 2010’s show had a significant increase in spectators with a 24% rise.

Divided into eight iconic sections, buyers can view collections from a selection of both directional and contemporary womenswear as well as accessories and footwear.

Fashion photographer Raymondo Marcus was at Pure and photographed some of the designs on the catwalk and from around the show.

The eight divisions consist of Boutique, Spirit, Directional, Label, Studio, Accessories, Premium & Footwear. It is reported that 70% of visitors to Pure London were most drawn to the Boutique section where it offers visitors with the most unique occasion and party wear for the sophistication elegant woman.

 With this years show being Pure’s 28th season, the event provided visitors with the most inspiring line up of catwalks. Fundamental discussions were introduced from the likes of WGSN, Drapers, Kurt Salmon and London College of Fashion examining the latest topics and news in buying, trends and merchandising.

 

This year’s show saw designs from Fashion Enters very own; Meem, Me & Thee, Ruby Rocks, Jolabu and Reen Weston making it a young directional event aimed at a sassy vibrant audience.