On the Up – Tailored Menswear
Last summer saw London host its first Menswear Fashion Week (London Collections: Men) in over a decade. Showing menswear in London as a part of the international designer circuit had been tried before but with limited success. This time around, it seems, the market was ready as the Chair of the Menswear Committee and Editor of GQ, Dylan Jones commented:
“The inaugural men’s week was far more successful than any of us anticipated, and we have been overwhelmed by the support and enthusiasm for the project from designers, retailers, buyers and the press. London Collections: Men has already contributed to the changing perception of menswear in this country, and our plans for the next week in January, and beyond, will hopefully build on this.”
Luxury brands have sat-up and took note; Alexander McQueen has just opened a new menswear store on Savile Row, while Selfridges London has had a major revamp to its menswear floor housing over 3,000 styles and a vast shoe department, allegedly the largest in the world. Christian Louboutin, meanwhile, has also set up his first men’s only boutique in central London.
Amongst all this investment and expansion Burberry reported a strong performance from its men’s tailoring sector resulting in a 26 percent leap during its last financial year. Overall there has been a significant rise in menswear, particularly tailoring, throughout 2011 to 2012 and the growth is set to continue.
Modern slim fits cut closer to the body and high quality separates have not only attracted the younger generation but have got older men dipping into their wallets to smarten up their attire. Trend analysts cite the proliferation of online fashion has been integral to this boom. Online style magazines and blogs are extremely popular they utilise images and video from the current catwalk collections making the latest designs accessible to all.
Just entering the menswear market is new brand launch: Brayley. The labels ethos is one of ultimate comfort and discreet style. Sticking with wardrobe staples such as the classic shirt Brayley apply their tweaks to fabric handle, fit, style even brand and care labelling to offer quality and added feel-good factor. Co-Managing Director of Brayley Lee Braverman saw a niche in the market and decided that now would be the perfect time to launch.
The next instalment of the London Collections: Men is due to take place from the 7th January – 9th January 2013