Forecasting Fashion – ModaTrends
Q Tell us a bit about your background, where are you from, where did you study?
Mariano: I was born in
Q When did you set up ModaTrends?
Mariano: The idea came about in 2000 when I lived in
Q What made you decide to focus on Trend Forecasting?
Mariano: In my opinion every company needs a good stream of
Q Tell us about the various sections of the site…
Mariano: We offer exclusive services for companies in the fashion industry, footwear and accessories. Subscribers to Modatrends have access to reserved areas.
Predictions on trends, colours, shapes and fabrics, unique designs and models presented by our team of designers. This area is divided into the sections – Shoes, Accessories and Total Look. Subscribers can download and print the various designs shown.
This area is dedicated to fashion store windows with shots selected by expert cool hunters. We seek out the most exclusive looks in major cool cities globally:
Complete reports on the latest fashion ideas a year in advance, from the most exclusive showrooms.
Shots from the Menâ€™s, Womenâ€™s and Kidâ€™s fashion runway shows directly from the worldâ€™s fashion capitals, as well as reports and
Showcasing a selection of the most original ideas and exclusive designs from up-and-coming fashion talents and graduates from around the world.
Q How many freelancers work for the site, are they based all over the world? Where?
Mariano: Right now there are 15-20 freelancers involved all over the world;
Q Which city, in your opinion, is hot right now?
Q Who or what do you find inspirational at the moment?
Mariano: TRAVEL is the motor of trends. When I am at an international airport I can see the representation of trends and markets from all over the world.
Q What makes ModaTrends different to other sites offering the same kind of service?
Mariano: Modatrends is the first Italian Portal BtoB completely dedicated to Fashion Trends. Never before has an Italian company proposed designs of Shoes, Accessories and Total Looks in a website format from Italian designers and stylists. Italian shoe designers, in my opinion, are the best in the world and this provides a fantastic opportunity for our clients. We also constantly update the website with
Q I hear that ModaTrends will be a sponsor at The Train – NY & Living Room – Hong Kong, tell us more…
Mariano: Modatrends will promote these two important events starting in June on the homepage. The team will also be present at the fairs in
Q What future plans do you have for the site?
Mariano: We are working to improve contents and new services. We have started to produce new CD-ROM and book of trends. This summer I am in
Via Pascoli 8. 56125
Tel: 0039 050 50 39 00
Fax: 0039 050 220 72 85
Interview by JoJo Iles www.fashionpr.co.uk
Images courtesy of ModaTrends