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Top 5 SS18 Bag Trends


From highly embellished leather box bags to practical rucksacks in futuristic shapes we explore the top 5 bag styles for the Spring/Summer 2018 season…


Luxury grained leather bags, in a compact, boxy shape adorned with embellishments such as embroidery, hardware, print, crystals, fringing, beading, patches and woven sections make for this season’s arm candy. The rectangular or square the boxy shape borrows from the Kelly or envelope clutch and the multi-textured finishes gives those copycat merchants a run for their money. For embellished handbag style take a look at Coach, Prada, Versace and Marni.

The Bum-Bag Revisited

The hands-free, practical, compact bum-bag, or as the American’s like to say – Fanny-Pack. This humble little multi-pocket bag has moved on from its initial 90’s ‘traveller takes a trip’ style with many designers incorporating elegant leather pocket pouches on their waist cinching belts. Take Zimmermann’s woven incarnation or Gucci’s classic purse belt. Those opting for the more sporty / travel look in traditional 90’s shapes bring in bold colour and embellishment and wear the accessory in a cross body fashion. For SS18 bum-bag style take a look at Gucci, Public School, Zimmermann and Marc Jacobs.


Back once again is the logo-ed bag; designers have no shame in splashing their brand label out there. And Italians do it best from Dolce & Gabbana with their gem-encrusted logo against patent leather, to Prada’s colourful cartoon-esque patches along with their designer name featured loud and proud. Another signature designer look harking back to those 1980’s archives is the monogrammed logo on repeat as seen at Gucci and Fendi – a trend that’s bound to take off for the second time around.


Practical rucksacks in futuristic shapes, oversized totes, holdalls and courier bags make a welcome alternative to the array of petite sized options. Mesh, contrast zippers, wide straps and bright primary colours add to that sports luxe feel. While fabrics include soft leathers, scuba, rip-stop nylon and treated cotton canvas. As seen at Marc Jacobs, Fenty X Puma by Rhianna, Louis Vuitton, Tory Burch and Helmut Lang Seen by Shane Oliver.

Au Natural

As seen last Spring/Summer the mood for woven bags in natural fibres such as straw, rattan, reed and bamboowere big in the trend stakes and this looks set to continue will into SS18. Wooden frames, woven leather and Macramé all feature as designers luxe up those natural summer staples, mix them other materials and give them a unique, modern twist. Going natural this season: Miu Miu, Michael Kors, Zimmerman and Vivienne Tam.

Other trends worthy to note include circle bags as seen at Alice + Olivia and Delpozo, statement shapes such as the super padded duvet bag at Maison Margiela or fluffy box bags at Natasha Zinko, as well as thread-through bracelet style handles for an alternative way to carry, and perhaps show off your bag. Whimsical animal shapes arrived in the form of a leather dog bag at Thom Browne or a woven, quirky crocodile at Kate Spade, there was even a teddy bear courtesy of Philipp Plein. All reinforced the notion that while clear winning trends are plain to see for SS18 the options are certainly out there in plentiful supply.

(Streetstyle shot at London Fashion Week SS18 by Sherion Mullings)


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