Customer Order

Within the stage of design cycle sourcing is needed to research and gain more information into the subjects below.

• Sourcing

Within this stage of the design cycle sourcing is needed to research and gain more information into the subjects below. Gathering information relating to possible product price ranges, appropriate locations or channels to sell products within and souring the necessary documentation, legislation and promotional methods is all needed to ensure brand/retail operations run smoothly.

• Price

Price is the point at which exchange is made between customer and seller. Deciding upon a price range for products needs to be completed before items are made available to purchase for customers. It is important to concentrate on the cost of production and the need to gain a level of profit on each item sold. The styling, quality of construction and quality of materials used will also determine the price range needed. Observing competitor prices can also help identify an appropriate pricing point as a higher cost of garments may encourage customers to compare and shop within competitive brands.

• Place

Place refers to the distribution method chosen, specifically the process of how the product reaches the consumer. There are various distribution channels to choose from including the internet, retail store, mail order, concessions or tele-shopping, etc. It is again important to consider the target consumer when deciding which channel will be the most suitable, as well as thinking about the geographical location products will be sold within.

• Designer Invoice

An invoice is a document given to the buyer, from the seller, indicating products, quantities and agreed price for the items sold. The invoice can also include any payment terms and when payment must be received by.

• Legislation

Legislation is also known as statutory law. It is important to establish which type of legislation you will need to abide by in business such as health and safety or any import regulations. To have a look at what type of legislation may apply to fashion businesses go to www.legislation.gov.uk.

• NDC

The National Distribution Centre (NDC) is responsible for distributing and processing the delivery of stock to the necessary locations. A brand/retailer may hire the services of the NDC rather than dealing with the distribution of products to retail stores, concessions and any other selling locations as the NDC will take ensure that items are taken to the appropriate areas at around the country.

• Delivery Terms

The delivery terms is an agreement between the seller and buyer outlining the conditions in the sales and transportation of goods delivered. The document usually indicates that any risk or loss caused passes over to the buyer, as well as discussing any guarantees, payments and cancellation conditions.

• Promotion

Promotion is a method used to increase the brand/retailers company profile within the industry. Focusing on the consumers by understanding their needs and informing them about the benefits of your product will help to convert occasional shoppers into regular customers, attract new customers and help to create an image that will stand out from competitors.

There are various promotional paths a business can take to create a strong brand identity such as television, advertising, magazines, radio, celebrity endorsements and sponsorship, as well as outdoor advertising which refers to advertising on billboards, the Underground or taxis, etc. Another method includes mid-season and end-of-season sales, a frequent and effective method of promotion. PR also aims to manage the brand image by raising the profile, considering the placement of products, communicating with influential media and enhance promotional paths.

• Sellers Terms

The sellers terms outlines the terms and conditions agreed upon by the seller. This document may include information relating to selling procedures, payments, refunds, pricing, product availability, promotion and any other business details that require terms set for customers.

• Prompt Settlement Discount

In business a discount may be given by the supplier if a payment is received no later than the due date specified within the terms of sales. The percentage of the discount a company may be entitled to if the payment transaction is made within the time limit is decided by the supplier.